The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:

• Provide product and service information
• Support trade shows and conventions
• Provide news (about produ
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  Do you have a strategic marketing plan and process? Are you satisfied with your marketing results? Have you taken time to review your marketing program and determine what barriers are preventing the achievement of a successful marketing program? I believe I know the answers to these questions from too many businesses today. I too often hear a resounding
  "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."

  Accurate, yes. And also incomplete.

  For one thing, brochures aren’t always small. Sometimes they’re quite large. As for brochure contents, they vary greatly depending on the situation. A brochure definitely can be more than a pamphlet or small booklet, coming in all shapes, sizes and a range of folds.

  While brochures are found practically everywhere -- used by businesses and organizations of all types and sizes -- they’re not the answer to all communication needs. Nor are they obsolete due to the Web.

  What Can a Brochure Do?

  Actually, a lot. First, determine your purpose or objectives.

  Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece or a leave-behind?

  The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:

  • Provide product and service information
  • Support trade shows and conventions
  • Provide news (about produc
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    You must be able to define the ultimate goals and find the holes before you can look for team members to fill the void. Without this definition of where you want to go and what additional services you want to provide, there is not point in adding Power Team members. Establishing the ground rules first and then seeking "partners" is the best route to take. On
    plete.

    For one thing, brochures aren’t always small. Sometimes they’re quite large. As for brochure contents, they vary greatly depending on the situation. A brochure definitely can be more than a pamphlet or small booklet, coming in all shapes, sizes and a range of folds.

    While brochures are found practically everywhere -- used by businesses and organizations of all types and sizes -- they’re not the answer to all communication needs. Nor are they obsolete due to the Web.

    What Can a Brochure Do?

    Actually, a lot. First, determine your purpose or objectives.

    Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece or a leave-behind?

    The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:

    • Provide product and service information
    • Support trade shows and conventions
    • Provide news (about produ
      Learn the Marketing Process and Work it!
      I recently came across an entrepreneur who was very interested in learning where publicity and marketing strategy fit into the end result of more sales. His question was very valid as many unintentionally confuse marketing and publicity with sales.So what's the difference? Publicity is all about the ''buzz', the word that gets out about
      range of folds.

      While brochures are found practically everywhere -- used by businesses and organizations of all types and sizes -- they’re not the answer to all communication needs. Nor are they obsolete due to the Web.

      What Can a Brochure Do?

      Actually, a lot. First, determine your purpose or objectives.

      Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece or a leave-behind?

      The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:

      • Provide product and service information
      • Support trade shows and conventions
      • Provide news (about produ
        Is Your Business Leaking?
        What gets your attention faster – a faucet with a slow leak or a busted pipe causing a flood? The flood, of course. Does that make the slow leak any less of a threat? No.I’m willing to gamble that right now, you have a slow leak in your business. And, odds are, you won’t address it until you have a flood. What you need to understand is: slow leaks
        >

        Actually, a lot. First, determine your purpose or objectives.

        Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece or a leave-behind?

        The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:

        • Provide product and service information
        • Support trade shows and conventions
        • Provide news (about produ
          Business Alchemy - Converting Complexity into Profit
          A few, cutting edge companies are employing the arcane field of Holistic Business Systems Theory to deliver quantum leaps in sales and profit. For instance, one automotive supplier increased share and saved $80 million in about four weeks. A leading chemical company dissolved a $1.2 billion inventory problem-- and most of the solution relied on Marketing a
          d?

          The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:

          • Provide product and service information
          • Support trade shows and conventions
          • Provide news (about products, services, company, industry)
          • Build company identity
          • Educate prospects and customers

          What are you trying to accomplish? Once you decide, you’re ready to start putting your brochure together.

          What Goes in a Brochure?

          Following are some common subjects for three areas brochures cover most: products, services and corporate or organization capabilities.

          • Introduction
          • Products
          • Services
          • Features
          • Benefits
          • How It Works
          • Markets/Audiences
          • Applications
          • Specifications
          • Testimonials
          • FAQ
          • Company history
          • Call to action
          • Client list
          • Mission statement or business philosophy
          • Awards
          • Contact info

          Keep It Simple

          Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the broch