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Answer Upon - Pay for Performance Pricing Models for Search Engine Optimization
If you're giving away advertising premiums or specialties such as business card magnets, calendars, pens, notepads, jar openers, chip clips, or whatever with your contact information on it...two things can happen.It will either be a huge success or, in most cases a total failure. I'm always amused at Loan Officers that buy large quantities of calendars and sports team schedules and then rush around delivering them to people before they become out-dated and stale.
Once a client is performing well on search engines, many other things begin to happen naturally, that would not have happened before. The most obvious is obtaining natural links from other websites. Now that the site is known and/or popular, thanks to the work of the SEO, the snowball that the S
With the majority of the rich world now having upgraded to IE7, did Google notice the way Microsoft have stolen search share? Did WE notice? In IE7 there is now an embedded web search facility in the toolbar at the ‘top right’ of the browser. Whilst Google can be selected as the search provider, did we think Microsoft would give up the search currency so easily? Not the same people that knocked Netscape into a cocked hat and into the sidelines of connected world control
Personally, I would not price SEO services based on performance unless I was given 100% control over the client's website, something very few clients are willing to hand over, and rightfully so. (This is a lesson I learned the hard way, more than once.)
I love analogies, so I'll provide one here: Providing SEO services based on performance (without 100% site control) is akin to a dietician asking to be paid based on the amount of weight lost by a client they are consulting. The dietician may set the plan, medications, workout schedule and menu for their client, however if the client sneaks Big Macs and Ice cream on the side, lounges on the couch instead of getting on the treadmill, or adds a few extra high-carb foods into their meals, then the client is not likely to lose much, if any, weight.
If the dietician was able to monitor the client 24 hours a day and ensure that the plan was being followed explicitly, then (and only then), real success can be assured and a pay for performance pricing model would be work.
In the SEO business, there is a lot that can be done to a client's site that is likely to gain them success. However, even in the best of circumstances limitations to what can be performed on a site are inevitable. Does the SEO have free range over the entire site or just a few pages? Do they have permission to re-design the site, reword content significantly or change the navigational structure? Can the SEO dictate to the client how they should answer their phone or respond to email inquiries?
These are all important issues that lend directly to the sales conversion ratio achieved.
Another issues with pay for performance is tracking. Does the SEO have complete access to all sales statistics, including costs, profits and overhead? If payment model is based on profits, rather than just sales, does the SEO have a say in how the client spends his/her revenue? Does the SEO also have a say in regard to pricing? This, too, can have a great effect on conversions.
Beyond that is the issue of timetables. If the SEO does a fantastic job of increasing the clients sales and profits, can the client at any time fire the SEO to start hoarding all the additional profits for themselves? A pay for performance would only be fair if the SEO was guaranteed to receive the benefits of their optimization efforts for up to 12 months AFTER they had been released by the client. After all, good SEO does have long-ranging effects, and not just on top rankings.
Once a client is performing well on search engines, many other things begin to happen naturally, that would not have happened before. The most obvious is obtaining natural links from other websites. Now that the site is known and/or popular, thanks to the work of the SEO, the snowball that the SE
The Cash to Cash Cycle Part Four of SeriesNext: Complete Cash to Cash CycleThe white flag is just a nose away…toward the Million dollar prize in cash savings for your business…So far, in Inventory and Accounts Receivable, we've found $250,000 each in cash savings. Then we found another 250K in Sales and Marketing. And so, now, Accounts Payable is the final process within the Cash to cash Cycle - and also the final $250,000.The cash cyc
I love analogies, so I'll provide one here: Providing SEO services based on performance (without 100% site control) is akin to a dietician asking to be paid based on the amount of weight lost by a client they are consulting. The dietician may set the plan, medications, workout schedule and menu for their client, however if the client sneaks Big Macs and Ice cream on the side, lounges on the couch instead of getting on the treadmill, or adds a few extra high-carb foods into their meals, then the client is not likely to lose much, if any, weight.
If the dietician was able to monitor the client 24 hours a day and ensure that the plan was being followed explicitly, then (and only then), real success can be assured and a pay for performance pricing model would be work.
In the SEO business, there is a lot that can be done to a client's site that is likely to gain them success. However, even in the best of circumstances limitations to what can be performed on a site are inevitable. Does the SEO have free range over the entire site or just a few pages? Do they have permission to re-design the site, reword content significantly or change the navigational structure? Can the SEO dictate to the client how they should answer their phone or respond to email inquiries?
These are all important issues that lend directly to the sales conversion ratio achieved.
Another issues with pay for performance is tracking. Does the SEO have complete access to all sales statistics, including costs, profits and overhead? If payment model is based on profits, rather than just sales, does the SEO have a say in how the client spends his/her revenue? Does the SEO also have a say in regard to pricing? This, too, can have a great effect on conversions.
Beyond that is the issue of timetables. If the SEO does a fantastic job of increasing the clients sales and profits, can the client at any time fire the SEO to start hoarding all the additional profits for themselves? A pay for performance would only be fair if the SEO was guaranteed to receive the benefits of their optimization efforts for up to 12 months AFTER they had been released by the client. After all, good SEO does have long-ranging effects, and not just on top rankings.
Once a client is performing well on search engines, many other things begin to happen naturally, that would not have happened before. The most obvious is obtaining natural links from other websites. Now that the site is known and/or popular, thanks to the work of the SEO, the snowball that the S
What does an aquarium have to do with a new hire? More than you think. Read on and see how an experience in ignoring the rules of good aquarium management resulted in a lesson that has much broader application.At 12 years old, I was a partner in an aquarium. Four of us owned it and the fish and plants that inhabited it. We got the money to buy new fish by scavenging 5 cent deposit beverage bottles. We'd gather the bottles, cash them in and go to the aquari
In the SEO business, there is a lot that can be done to a client's site that is likely to gain them success. However, even in the best of circumstances limitations to what can be performed on a site are inevitable. Does the SEO have free range over the entire site or just a few pages? Do they have permission to re-design the site, reword content significantly or change the navigational structure? Can the SEO dictate to the client how they should answer their phone or respond to email inquiries?
These are all important issues that lend directly to the sales conversion ratio achieved.
Another issues with pay for performance is tracking. Does the SEO have complete access to all sales statistics, including costs, profits and overhead? If payment model is based on profits, rather than just sales, does the SEO have a say in how the client spends his/her revenue? Does the SEO also have a say in regard to pricing? This, too, can have a great effect on conversions.
Beyond that is the issue of timetables. If the SEO does a fantastic job of increasing the clients sales and profits, can the client at any time fire the SEO to start hoarding all the additional profits for themselves? A pay for performance would only be fair if the SEO was guaranteed to receive the benefits of their optimization efforts for up to 12 months AFTER they had been released by the client. After all, good SEO does have long-ranging effects, and not just on top rankings.
Once a client is performing well on search engines, many other things begin to happen naturally, that would not have happened before. The most obvious is obtaining natural links from other websites. Now that the site is known and/or popular, thanks to the work of the SEO, the snowball that the S
There are a number of things to take into consideration before quiting your job. Quitting your job requires a plan of where you want to be. The first step in quitting your job is to put your mind into thinking through the process backwards. Anyone successful at doing this knows, that you first need to know where you are going. So to start, start at the end.As an exercise you can sit down with a pen and paper, and lock yourself in a quite place where you are r
These are all important issues that lend directly to the sales conversion ratio achieved.
Another issues with pay for performance is tracking. Does the SEO have complete access to all sales statistics, including costs, profits and overhead? If payment model is based on profits, rather than just sales, does the SEO have a say in how the client spends his/her revenue? Does the SEO also have a say in regard to pricing? This, too, can have a great effect on conversions.
Beyond that is the issue of timetables. If the SEO does a fantastic job of increasing the clients sales and profits, can the client at any time fire the SEO to start hoarding all the additional profits for themselves? A pay for performance would only be fair if the SEO was guaranteed to receive the benefits of their optimization efforts for up to 12 months AFTER they had been released by the client. After all, good SEO does have long-ranging effects, and not just on top rankings.
Once a client is performing well on search engines, many other things begin to happen naturally, that would not have happened before. The most obvious is obtaining natural links from other websites. Now that the site is known and/or popular, thanks to the work of the SEO, the snowball that the S
There is much confusion as to whether competition or collaboration is most beneficial to creativity and innovation. Though there are negatives to collaboration and it is not easy separating the effects of time pressure and group activity, in general collaboration beats competition. This article will set out some of the arguments.a) Competition forces some individuals to produce a greater number of ideas than they would do otherwise. But crucially, competition for
Once a client is performing well on search engines, many other things begin to happen naturally, that would not have happened before. The most obvious is obtaining natural links from other websites. Now that the site is known and/or popular, thanks to the work of the SEO, the snowball that the SEO had started continues to roll, and therefore the SEO should rightfully reap those benefits.
I don't think it is impossible for an SEO to charge based on performance, and I admire those that do. There are many other pricing models that can be considered outside of what I laid out above, which some SEOs utilize. For me, however, without 100% control of the site I don't see a workable pay for performance pricing model that is satisfactory. There is just too much that can go wrong with a campaign if the SEOs hands get tied in any way.
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