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  • Answer Upon - Loyalty Cards Systems - Beware, Some Should Be Avoided

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    te on the price of the meal.

    This is simple price discounting based on repeat purchases. No other marketing activities are carried

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    Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.

    The way their scheme works is that whenever a restaurant customer is presented with a bill, they provide their loyalty card to the waiter, who swipes it at the till. If the customer has accumulated sufficient points from previously purchased meals, he/she is awarded a rebate on the price of the meal.

    This is simple price discounting based on repeat purchases. No other marketing activities are carried

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    discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.

    The way their scheme works is that whenever a restaurant customer is presented with a bill, they provide their loyalty card to the waiter, who swipes it at the till. If the customer has accumulated sufficient points from previously purchased meals, he/she is awarded a rebate on the price of the meal.

    This is simple price discounting based on repeat purchases. No other marketing activities are carried

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    The way their scheme works is that whenever a restaurant customer is presented with a bill, they provide their loyalty card to the waiter, who swipes it at the till. If the customer has accumulated sufficient points from previously purchased meals, he/she is awarded a rebate on the price of the meal.

    This is simple price discounting based on repeat purchases. No other marketing activities are carried

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    , who swipes it at the till. If the customer has accumulated sufficient points from previously purchased meals, he/she is awarded a rebate on the price of the meal.

    This is simple price discounting based on repeat purchases. No other marketing activities are carried

    The Two Most Powerful Words in Business
    There’s a series of television commercials currently running for a bank rewards program. It features people who find an unusual way to get out of awkward situations.My favorite is the one where a man and woman are sitting in a fine restaurant when the lady brings up “the talk.” Ladies, you know the one, the “where is this relationship going” speech. The woman in the commercial comes right to the point, “When are we getting married?”The poor guy gets the “deer in the headlights” look on his face and says of the first thing that comes to mind, “Th
    te on the price of the meal.

    This is simple price discounting based on repeat purchases. No other marketing activities are carried out - either by the loyalty card company, or by the restaurant - to proactively influence the number of times the card holder frequents the restaurant - they rely solely on the meal discount to attract customers back for more meals.

    This is a system that is woefully underexploited.

    I asked about the level of detail that was transmitted to the card site - and was once again disappointed - only the total meal cost was transmitted. The customer profile that was being created was extremely superficial. My view was further confirmed

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