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Answer Upon - AIDA From A Different View - I Call It the 5 W's
We are all familiar with the neon sign board that hangs outside any office buildings, hotels, bars, pubs and sometime even outside a house. The neon sign is a glowing glass tube used to attract people and customers to maximize their business and also works as alerts. It is nothing but an evolution of the earlier Geissler tube.Interesting facts about the neon signs are that there are no neon-sign manufacturing machines. They are made manually with hands.As the name suggests, many of you might think that only neon g
6) So what do I do? - This is another obvious question but if many marketers have made the mistake of not making the "buy now" obvious enough. Tell them what to do, where to go and how they will receive their product/service.
By applying the 5 W'S you will be better equipped in your sales letters because you will have answered every important question a customer needs to know prior to purchasing your product/service.
The marketing masters may not be aware of this but if you go to any of their web sites and use the 5 W'S you will find all of your questions answered. Can this work for you? Of course!
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Copyright (c) 2006 Audrey BurtonI have heard "I hate marketing" or some version of that statement many times, and I understand. I like marketing, and still sometimes I hate marketing.One of the biggest problems is that there are so many options that it's sometimes impossible to know if you're doing the right things at the right times. I really do understand.If you have thousands of dollars in your marketing budget, you can pay consultants to help you with creating a plan, purchasing print advertising, executin
When I started learning about online business 4 years ago it was all on my own. I had to learn fast, just like when I was a child. My writing had to change from a teacher's point of view to a buyer's point of view - I had to think business. It was originally designed for my story writing or essay writing but I've altered it for the business writing.
Did it work? Absolutely! One month before I even launched my first business I wrote a 8-9 page sales letter. I thought I was going to be good enough to pick up 100-200 people, but I was shocked to had gather over 2,000 people!
Secret: No one has ever told you this but the biggest reason why some gurus are so successful is because they PRELAUNCH their business. This means they give a select few to participate early in the program because this allows them to gather testimonials and results they need to prove their business. Pre-launching is your most important step in starting a successful business.
Without further ado, let me explain how all customers, including myself, use the 5 W'S on a daily basis while surfing the Internet or seeking new products/services to use.
It works like this, you subconsciously ask:
1) Who are you? - You don't always have to introduce yourself from the beginning, but just be sure to explain who you are and share your experience (or expertise) to build rapport. Everyone is interested to know who is writing this letter to them and be able to justify why they should even consider reading it.2) When were you established? - This is the trust factor. All buyers want to know how long you have been around. Are you a fly-by-night scam or someone who has been around the block. Build their confidence by letting them know how long you have been in business.
3) What are you selling? - This is a very obvious question but I have been to business web sites and not have a clue to what they are selling. It was more oblivious rather than obvious. In order for your clients to make a move on purchasing your product they have to know what it is first.
4) Where is your evidence? - People want to know that your product/service works. They want to see evidence, they want proof. Prove it by testimonials or images of received checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.
5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.
6) So what do I do? - This is another obvious question but if many marketers have made the mistake of not making the "buy now" obvious enough. Tell them what to do, where to go and how they will receive their product/service.
By applying the 5 W'S you will be better equipped in your sales letters because you will have answered every important question a customer needs to know prior to purchasing your product/service.
The marketing masters may not be aware of this but if you go to any of their web sites and use the 5 W'S you will find all of your questions answered. Can this work for you? Of course!
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I've written a couple of articles that in some way relate to managing other people, and there are two reasons for this: Managing other people is seen as the next step in almost all career paths. Managing other people is one of the hardest skills to master. In other words, you can never read enough about effectively managing other people. It's in this line of thinking that I'm going to share with you one of the most important pieces of advice I can give: Lead by example.ss writing.
Did it work? Absolutely! One month before I even launched my first business I wrote a 8-9 page sales letter. I thought I was going to be good enough to pick up 100-200 people, but I was shocked to had gather over 2,000 people!
Secret: No one has ever told you this but the biggest reason why some gurus are so successful is because they PRELAUNCH their business. This means they give a select few to participate early in the program because this allows them to gather testimonials and results they need to prove their business. Pre-launching is your most important step in starting a successful business.
Without further ado, let me explain how all customers, including myself, use the 5 W'S on a daily basis while surfing the Internet or seeking new products/services to use.
It works like this, you subconsciously ask:
1) Who are you? - You don't always have to introduce yourself from the beginning, but just be sure to explain who you are and share your experience (or expertise) to build rapport. Everyone is interested to know who is writing this letter to them and be able to justify why they should even consider reading it.2) When were you established? - This is the trust factor. All buyers want to know how long you have been around. Are you a fly-by-night scam or someone who has been around the block. Build their confidence by letting them know how long you have been in business.
3) What are you selling? - This is a very obvious question but I have been to business web sites and not have a clue to what they are selling. It was more oblivious rather than obvious. In order for your clients to make a move on purchasing your product they have to know what it is first.
4) Where is your evidence? - People want to know that your product/service works. They want to see evidence, they want proof. Prove it by testimonials or images of received checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.
5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.
6) So what do I do? - This is another obvious question but if many marketers have made the mistake of not making the "buy now" obvious enough. Tell them what to do, where to go and how they will receive their product/service.
By applying the 5 W'S you will be better equipped in your sales letters because you will have answered every important question a customer needs to know prior to purchasing your product/service.
The marketing masters may not be aware of this but if you go to any of their web sites and use the 5 W'S you will find all of your questions answered. Can this work for you? Of course!
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International trade is the exchange of goods and services between countries. This type of trade gives rise to a world economy, in which prices, or supply and demand, affect and are affected by global events. Political change in Asia, for example, could result in an increase in the cost of labor, thereby increasing the manufacturing costs for an American sneaker company based in Malaysia, which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mall. A decrease in the cost of lab
It works like this, you subconsciously ask:
1) Who are you? - You don't always have to introduce yourself from the beginning, but just be sure to explain who you are and share your experience (or expertise) to build rapport. Everyone is interested to know who is writing this letter to them and be able to justify why they should even consider reading it.2) When were you established? - This is the trust factor. All buyers want to know how long you have been around. Are you a fly-by-night scam or someone who has been around the block. Build their confidence by letting them know how long you have been in business.
3) What are you selling? - This is a very obvious question but I have been to business web sites and not have a clue to what they are selling. It was more oblivious rather than obvious. In order for your clients to make a move on purchasing your product they have to know what it is first.
4) Where is your evidence? - People want to know that your product/service works. They want to see evidence, they want proof. Prove it by testimonials or images of received checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.
5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.
6) So what do I do? - This is another obvious question but if many marketers have made the mistake of not making the "buy now" obvious enough. Tell them what to do, where to go and how they will receive their product/service.
By applying the 5 W'S you will be better equipped in your sales letters because you will have answered every important question a customer needs to know prior to purchasing your product/service.
The marketing masters may not be aware of this but if you go to any of their web sites and use the 5 W'S you will find all of your questions answered. Can this work for you? Of course!
-
Most of us know from personal experience that supervision is not easy. A lot of research supports the fact that supervision, or the lack of it, is one of the primary reasons why talented people leave an organization. So this brings up the question, what does a good supervisor have to do in order to unleash motivation, keep talented people engaged, and help drive results for the organization?Our research and nearly 30 years of supervisor training experience, indicates that supervisors must successfully perform 10 tasks in o
4) Where is your evidence? - People want to know that your product/service works. They want to see evidence, they want proof. Prove it by testimonials or images of received checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.
5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.
6) So what do I do? - This is another obvious question but if many marketers have made the mistake of not making the "buy now" obvious enough. Tell them what to do, where to go and how they will receive their product/service.
By applying the 5 W'S you will be better equipped in your sales letters because you will have answered every important question a customer needs to know prior to purchasing your product/service.
The marketing masters may not be aware of this but if you go to any of their web sites and use the 5 W'S you will find all of your questions answered. Can this work for you? Of course!
-
It is getting harder and harder today to do anything without the support of others. The world is more complex and specialized. Finding other people to partner and conspire with not only is often more fun, but the results can be better thought out and more successful. If you are looking for inspiration, now may be the perfect time to think about the benefits of collaboration.FISH IN THE SEAWhere do you meet people that might be possible collaboration partners? Think broadly. Take a new look at clients, competitors, peo
6) So what do I do? - This is another obvious question but if many marketers have made the mistake of not making the "buy now" obvious enough. Tell them what to do, where to go and how they will receive their product/service.
By applying the 5 W'S you will be better equipped in your sales letters because you will have answered every important question a customer needs to know prior to purchasing your product/service.
The marketing masters may not be aware of this but if you go to any of their web sites and use the 5 W'S you will find all of your questions answered. Can this work for you? Of course!
------------
Quick Notes:
1) Building rapport and trust is important in all businesses.
2) Answer all your customers' questions and they will have no reason to not buy from you.
3) Features don't sell, benefits do!
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