Tags |
|
|
Links |
|
|
Answer Upon - Creating Your Unique Selling Proposition or USP
You would probably ask, is it possible to achieve career success with 5Ds? Yes, it is possible. These 5Ds I am referring to stands for Dependability, Determination, Delight, Detailed and Devoted. Not only will they increase your chances of achieving career success, they will also increase your motivation at work.Throughout my working experience, I have had the chance of observing bosses, colleagues and staff members perform their tasks. And I noticed a pattern that
Don't say, “because we offer great customer service”, or “we offer a service that's at a price right for you” – don't we all?! Think about what makes you unique – what's the one thing that your business offers, something so compe
The percentage of internet users having a business/personal email account is about 90% Unites States. Internet businesses are very different then traditional businesses, many times you don't speak or see the customers you only deal with them through the internet. Many types of Internet advertising don't work as well as they once did.Your most valuable asset is a list of people who have given you their permission to email them periodically. Using email confirmation is a gr
"Don't tell them what you do. Tell them what you do for them.”
To capture a larger market share and remain profitable, you absolutely, positively need to distinguish your products and/or services from your competitors. In other words, you need to make your business special in the eyes of your clients: You need to create a Unique Selling Proposition, or USP.
So what is a USP?
Simply put a USP is that one distinct idea that sets you and your business apart from your competitors. Or put bluntly it's your response to the question “Why should I buy from you?”
The competition out there is relentless and the chances are you already work in a very diluted business sector. So, what is going to make you stand out, what is going to get your business get noticed?
What's the one clear and overriding reason why I should do business with you?
I'm looking through the Yellow Pages, visiting your website, reading your letter, so tell me, “Why the hell should I buy from you?”
Don't say, “because we offer great customer service”, or “we offer a service that's at a price right for you” – don't we all?! Think about what makes you unique – what's the one thing that your business offers, something so compel
There are many ways to run a carwash fundraiser and one of the best ways is to have a car-wash-athon. This is where you get pledges from people who will give you perhaps anywhere from a penny to $.10 for every car you wash. If you have a very busy carwash fundraiser you may be able to wash between 200 and 300 cars and this can add up to quite a bit of money if people are pledging five cents per car washed.If you have a nonprofit group which is a sports team such as a so
So what is a USP?
Simply put a USP is that one distinct idea that sets you and your business apart from your competitors. Or put bluntly it's your response to the question “Why should I buy from you?”
The competition out there is relentless and the chances are you already work in a very diluted business sector. So, what is going to make you stand out, what is going to get your business get noticed?
What's the one clear and overriding reason why I should do business with you?
I'm looking through the Yellow Pages, visiting your website, reading your letter, so tell me, “Why the hell should I buy from you?”
Don't say, “because we offer great customer service”, or “we offer a service that's at a price right for you” – don't we all?! Think about what makes you unique – what's the one thing that your business offers, something so compe
How much of our career path is destiny and how much is free will? In my opinion, it is 50/50. We are given a life map at the beginning of our lives, and there are things we are meant to learn, people we are meant to meet, work we are meant to perform. But many of us are not tuned into ourselves and the signs that are presented to us. We often miss important information, and miss out on those lessons, people, and jobs.The use of free will comes about when we are presen
The competition out there is relentless and the chances are you already work in a very diluted business sector. So, what is going to make you stand out, what is going to get your business get noticed?
What's the one clear and overriding reason why I should do business with you?
I'm looking through the Yellow Pages, visiting your website, reading your letter, so tell me, “Why the hell should I buy from you?”
Don't say, “because we offer great customer service”, or “we offer a service that's at a price right for you” – don't we all?! Think about what makes you unique – what's the one thing that your business offers, something so compe
On a good rollercoaster ride you have no idea what to expect next. You usually expect the worst, and when anything at all happens, you scream. You might even come close to losing your lunch a few times as you are practically flung out of the car. There are exhilarating moments that can be wildly exciting, but they are interspersed with fear, apprehension, and yes - even screaming.Is this how your customers experience your business? Fun seekers may go back to ride that
What's the one clear and overriding reason why I should do business with you?
I'm looking through the Yellow Pages, visiting your website, reading your letter, so tell me, “Why the hell should I buy from you?”
Don't say, “because we offer great customer service”, or “we offer a service that's at a price right for you” – don't we all?! Think about what makes you unique – what's the one thing that your business offers, something so compe
Nurses today are in the enviable position of having numerous choices for employment. Choosing the right professional position, whether your first or a subsequent job, can be both an exciting and a daunting experience. There are many factors to consider, including the desired specialty, shift preferences, part-time or full-time, type and location of the organization, available orientation and continuing education options, and salary and benefits.Hospitals, in particular, a
Don't say, “because we offer great customer service”, or “we offer a service that's at a price right for you” – don't we all?! Think about what makes you unique – what's the one thing that your business offers, something so compelling that I'm going to contact you and nobody else?
Why should I, your prospect, choose to do business with you versus any and every other option available to me in your category?
Deciding on your Unique Selling Proposition can take time, and perhaps you don't know what it is… Yet. If this is the case, then I have three powerful ways that you can use to generate your USP.
Firstly, ask yourself these questions:
• What is my business really good at?
• What aspect of my business is totally unique?
• What do I provide that no other competitor does?
Secondly, ask someone else. Ask a client why they use you – what is it about company that they like? This can be extremely revealing, as very often their objective view point can turn up something very different from your own perceived USP.
Thirdly, imagine you're the customer. Come up with a reason to do business with your company, and then ask yourself ‘So what?' Keep asking yourself this question until you've generated somethi
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/29427/hubyou-Creating-Your-Unique-Selling-Proposition-or-USP.html">Creating Your Unique Selling Proposition or USP</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/29427/hubyou-Creating-Your-Unique-Selling-Proposition-or-USP.html]Creating Your Unique Selling Proposition or USP[/url]
Related Articles:
Learn Why Workplace Safety Is So Important
What Customers for my Business Are on MySpace
Bookmark it:
|