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  • Answer Upon - Are Your Brochures Worth The Paper They're Printed On?

    Dissatisfied With Your Job? Stop Putting Your Attention on What You Don't Want!
    If I were to ask you the percentage of time you spend thinking about what you don’t want, what would it be? And the percentage of time thinking about what you do want?Experience with my clients has shown me that most of us spend a lot more time thinking about what we don’t want. Some examples whe
    done wrong, a brochure is an exercise in futility. It bores the reader and
    The Value of a Little Appreciation in Business
    There are a whole load of resources you can find on 'motivation'. Books, tapes, internet etc. Yet it need not be so complicated...Recently, I had the opportunity to show appreciation to someone. I was really surprised to hear back from her the following, "Are you being sarcastic?" It turned out tha
    Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.

    When done wrong, a brochure is an exercise in futility. It bores the reader and m

    A Neglected Challenge of Business
    “Innumerable Web sites and charts and graphs used in business are just mush to me,” said Jim Doane. Font colors and background colors make the reading impossible for Doane. He is one of the two in one hundred males (and rare females) who is severely affected by color vision deficiency (CVD) or colorblind
    nd for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.

    When done wrong, a brochure is an exercise in futility. It bores the reader and

    New Trends In Business
    Trend watching in business has come a long way from being a trend in itself to being a full time profession. Trend watching helps companies by preparing them to adopt new trends in their field of business. Trends change quickly without limitations, but the lack of knowledge and timing about changing trend
    aying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.

    When done wrong, a brochure is an exercise in futility. It bores the reader and

    A Guide To Discover Card Services
    Credit card companies are changing. There are so many of them out there that they need to do things that set them apart from the tons of other credit card services available. In addition to being a major credit card company, Discover card services also offers a great scholarship program to high school jun
    es the customer along in the sales process. When it’s done right.

    When done wrong, a brochure is an exercise in futility. It bores the reader and

    Necessary Psychological Skills When Working in the Executive Protection Field
    The “hard” skills necessary for an executive protection specialist (EPS) and/or personal protection specialist (PPS) are often perceived as being that of a policeman or (elite) soldier. Though there can be certain similarities i.e. the use of handguns, hand-to-hand combat and the ability to control a vehi
    done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landfill space.

    So how can you make sure yours are done right?

    First of all, stay out of the “we.” Believe it or not, telling your prospect what you think is so great about yourself only impresses you. And it’s not about you.

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