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Answer Upon - Mortgage Marketing - How to Find Your Niche
One of the best books you will ever discover to help you grow your business is Doug Hall's 'Jump Start Your Business Brain'. It is an underground classic that is absolutely wonderful advice - it is the book that helped me break free of mediocrity into a life I absolutely love.One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.It doesn't sound easy at first.Honestly, how many hairdressers or dry cleaners or grocery stores are there in your
To Find Your Niche, Decide Agents Need Your Expertise
A great mistake is to assume that the knowledge you possess is already widely dispersed. An expert’s knowledge is valuable to those who don’t have it.
Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. He could have easily assumed that there wasn’t need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn’t being adequately filled.
Survey Agents to learn which of their needs aren’t being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren’t being met; inconsistencies in the loan process, lack of communication between lenders and Agents, too many fires at the close of e
Let's face it: Most of us are stuck in jobs that make us feel bored and uninspired. We do it because we think that we have to. After all, no job means no money. Many of us feel trapped in trading time for money. We feel like a hamster running endlessly around the wheel. We either bang our heads against the wall trying to figure out how to change things or we resign ourselves to our current plight, hoping that the promise of a blissful retirement will make all of this worthwhile. But, the sad truth is that 95% of us don't ever experience a retirement that i
They achieved expert status not because they’re good at what they do, but because they’re great at marketing themselves. They identified a niche they could occupy as a leading expert. You can find a niche to fulfill as a leading expert and attract real estate agents the same way.
To Find Your Niche, Discover Your Unique Knowledge
Over time and with work experience, every loan officer learns unique knowledge, skills and expertise that Agents can benefit from. By discovering this special knowledge, you begin the first step in the process of finding a niche that you can fill.
A loan officer doesn’t achieve leading expert status because of extraordinary creativity or Herculean effort. Their mastery comes from learning through repetition and a discipline established from research, self-study, education and experience.
We live in the Information Age. You can position yourself as a knowledge expert in a particular topic or subject. Therefore, Agents needing help with your topic turn to you first.
Agents prefer to work with someone they view as an expert than to waste time shopping services. Remember we live in a period with greater urgency than in the past. Your status as a leading expert will attract clients because they value time as a precious commodity.
The first step is to take an inventory of your knowledge and skills. Use these questions as a guide to discover your unique knowledge.
- What problems have you solved repeatedly for realtors?
- Do you have any specialized training?
- What are your favorite or best loan programs?
- What compliments about your skills have your realtor clients shared repeatedly?
- What are you most passionate about in your business?
- What knowledge or skills from previous jobs can relate to your present work?
- What single area of your business are you best at?
What elements keep appearing? Are you onto a topic that you can further develop? What niches are you spotting?
To Find Your Niche, Focus On One Area
By focusing on one area you can devote all your resources to it. Time, energy and money are resources you can put toward your development of your niche. That way, no resources are wasted and everything you learn builds toward your base of knowledge.
As you develop your knowledge in one area, you can build a reputation around it. The greater your reputation becomes the less likely Agents will question your service abilities, shop your fees or question your judgment.
As you become a recognized expert in your field of specialized knowledge, you can become more selective of whom you choose to work with. Agents are less susceptible to walk over the relationship or take it for granted.
And since you do not have to spend as much time marketing or selling yourself, you can spend more time servicing quality relationships that bring you more production. This adds wealth to your business.
To Find Your Niche, Decide Agents Need Your Expertise
A great mistake is to assume that the knowledge you possess is already widely dispersed. An expert’s knowledge is valuable to those who don’t have it.
Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. He could have easily assumed that there wasn’t need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn’t being adequately filled.
Survey Agents to learn which of their needs aren’t being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren’t being met; inconsistencies in the loan process, lack of communication between lenders and Agents, too many fires at the close of es
As much as employers complain of the difficulty finding good employees, few have embraced a formula that assures success. The greater the difficulty finding good employees in your industry, or certain positions within that industry, the greater the need to view the relationship as a partnership. With these employees observe the Golden Rule, treat them as you expect to be treated. If you extend this principle to compensation, weighing what you’d hope to receive in their positions at the expense of some of your profits, you’ll see the problem disappear.B
A loan officer doesn’t achieve leading expert status because of extraordinary creativity or Herculean effort. Their mastery comes from learning through repetition and a discipline established from research, self-study, education and experience.
We live in the Information Age. You can position yourself as a knowledge expert in a particular topic or subject. Therefore, Agents needing help with your topic turn to you first.
Agents prefer to work with someone they view as an expert than to waste time shopping services. Remember we live in a period with greater urgency than in the past. Your status as a leading expert will attract clients because they value time as a precious commodity.
The first step is to take an inventory of your knowledge and skills. Use these questions as a guide to discover your unique knowledge.
- What problems have you solved repeatedly for realtors?
- Do you have any specialized training?
- What are your favorite or best loan programs?
- What compliments about your skills have your realtor clients shared repeatedly?
- What are you most passionate about in your business?
- What knowledge or skills from previous jobs can relate to your present work?
- What single area of your business are you best at?
What elements keep appearing? Are you onto a topic that you can further develop? What niches are you spotting?
To Find Your Niche, Focus On One Area
By focusing on one area you can devote all your resources to it. Time, energy and money are resources you can put toward your development of your niche. That way, no resources are wasted and everything you learn builds toward your base of knowledge.
As you develop your knowledge in one area, you can build a reputation around it. The greater your reputation becomes the less likely Agents will question your service abilities, shop your fees or question your judgment.
As you become a recognized expert in your field of specialized knowledge, you can become more selective of whom you choose to work with. Agents are less susceptible to walk over the relationship or take it for granted.
And since you do not have to spend as much time marketing or selling yourself, you can spend more time servicing quality relationships that bring you more production. This adds wealth to your business.
To Find Your Niche, Decide Agents Need Your Expertise
A great mistake is to assume that the knowledge you possess is already widely dispersed. An expert’s knowledge is valuable to those who don’t have it.
Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. He could have easily assumed that there wasn’t need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn’t being adequately filled.
Survey Agents to learn which of their needs aren’t being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren’t being met; inconsistencies in the loan process, lack of communication between lenders and Agents, too many fires at the close of e
How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.It all started in Reno, NV where we had set up a mobile car wash franchise of the Car Wash Guys for a franchisee there. www.Ca
The first step is to take an inventory of your knowledge and skills. Use these questions as a guide to discover your unique knowledge.
- What problems have you solved repeatedly for realtors?
- Do you have any specialized training?
- What are your favorite or best loan programs?
- What compliments about your skills have your realtor clients shared repeatedly?
- What are you most passionate about in your business?
- What knowledge or skills from previous jobs can relate to your present work?
- What single area of your business are you best at?
What elements keep appearing? Are you onto a topic that you can further develop? What niches are you spotting?
To Find Your Niche, Focus On One Area
By focusing on one area you can devote all your resources to it. Time, energy and money are resources you can put toward your development of your niche. That way, no resources are wasted and everything you learn builds toward your base of knowledge.
As you develop your knowledge in one area, you can build a reputation around it. The greater your reputation becomes the less likely Agents will question your service abilities, shop your fees or question your judgment.
As you become a recognized expert in your field of specialized knowledge, you can become more selective of whom you choose to work with. Agents are less susceptible to walk over the relationship or take it for granted.
And since you do not have to spend as much time marketing or selling yourself, you can spend more time servicing quality relationships that bring you more production. This adds wealth to your business.
To Find Your Niche, Decide Agents Need Your Expertise
A great mistake is to assume that the knowledge you possess is already widely dispersed. An expert’s knowledge is valuable to those who don’t have it.
Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. He could have easily assumed that there wasn’t need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn’t being adequately filled.
Survey Agents to learn which of their needs aren’t being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren’t being met; inconsistencies in the loan process, lack of communication between lenders and Agents, too many fires at the close of e
With people becoming more health-conscious, the market for vitamins and dietary supplements has increased significantly. Customers are given an exciting array of choices, with many different brands competing with each other and offering better products at fairer rates.People use vitamins and supplements to lead healthy lives, with greater energy and vitality, improved memory and strength, and improved nutritional quality. Nearly everyone makes use of vitamins and supplements these days.Manufacturers of vitamins and supplements face stiff competition
As you develop your knowledge in one area, you can build a reputation around it. The greater your reputation becomes the less likely Agents will question your service abilities, shop your fees or question your judgment.
As you become a recognized expert in your field of specialized knowledge, you can become more selective of whom you choose to work with. Agents are less susceptible to walk over the relationship or take it for granted.
And since you do not have to spend as much time marketing or selling yourself, you can spend more time servicing quality relationships that bring you more production. This adds wealth to your business.
To Find Your Niche, Decide Agents Need Your Expertise
A great mistake is to assume that the knowledge you possess is already widely dispersed. An expert’s knowledge is valuable to those who don’t have it.
Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. He could have easily assumed that there wasn’t need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn’t being adequately filled.
Survey Agents to learn which of their needs aren’t being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren’t being met; inconsistencies in the loan process, lack of communication between lenders and Agents, too many fires at the close of e
What's in a name? Well for performance measures, there's a lot in how they are named. Different organisations, in their performance measure experiences, have helped me see that what we call each of our performance measures can have a big impact on how useful those measures are. Here are five of the tips I'd recommend you consider when you want to formalise a particular measure in your organisation (you don't have to use them all, though):* unique name* accompany with a description* motivating language* adopting industry standards
To Find Your Niche, Decide Agents Need Your Expertise
A great mistake is to assume that the knowledge you possess is already widely dispersed. An expert’s knowledge is valuable to those who don’t have it.
Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. He could have easily assumed that there wasn’t need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn’t being adequately filled.
Survey Agents to learn which of their needs aren’t being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren’t being met; inconsistencies in the loan process, lack of communication between lenders and Agents, too many fires at the close of escrow, etc.
The recognition of your unique knowledge and the calculated development of it is the first step to achieving leading expert status.
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