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    Advertising Headlines and How to Write Them
    1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from thi
    ok
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insu

    Who Is Your Business Plan For?
    It was C.D. Jackson, Publisher of Life Magazine who once said “Great ideas need landing gear as well as wings.” The sad truth is that most people plan trips and vacations better than they plan their business ventures. It seldom occurs to them that a business plan can help—tremendously.
    "Goals are dreams with deadlines." -Diana Scharf Hunt

    When clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!

    In order to set up a great marketing strategy, you need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program. Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them. Simply create columns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal.

    Some of the items to include in your plan might include:

    • Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops
    • Developing new products
    • Writing tips booklets or a book
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insu

    Two Lean Tools You Can Use to Improve Processes at Your Site
    In quality improvement engineering there are many tools. I would like to illustrate a few and show how they can apply to healthcare. I will be using tools taken from Lean Manufacturing, an approach used at Toyota Motor Company for many years now. These tools are easily adaptable with a
    can set up in your favorite spreadsheet program. Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them. Simply create columns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal.

    Some of the items to include in your plan might include:

    • Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops
    • Developing new products
    • Writing tips booklets or a book
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insu

    50 Benefits Of Joint Venture Marketing
    What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joi
    might include:

    • Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops
    • Developing new products
    • Writing tips booklets or a book
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insu

    Have You Considered Apprenticeship Training?
    What do George Washington, Benjamin Franklin and Paul Revere have in common? Apprenticeship training, of course!Apprenticeship training is the oldest kind of job skills learning and has been used for centuries to train blacksmiths, silversmiths, printers and the like. In fact, Co
    eb site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops
    • Developing new products
    • Writing tips booklets or a book
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insu

    How Can You Create a Healthy Healthcare Organization? Treat It Like a Patient!
    Quality improvement should be a system-wide initiative. Many healthcare facilities think of quality only as it applies to the clinical side. They concentrate on outcomes defined by accrediting bodies such as JHACO. Many businesses are like this too. However, the best organizations u
    ok
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.

    Sound simple? It is! With a plan, you can get all those ideas out of your head and onto paper. You'll sleep better! It's easy to rearrange, redistribute, add, and delete with a tap of the keyboard. Go for it!

    Copyright 2005 Time to Organize. All rights reserved.

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