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Answer Upon - Marketing to Hispanics/Latinos
Expat entrepreneurs live a certain lifestyle that allows them to be at home in a foreign country so to speak. There are different reasons why people move abroad. Retirement, health reasons, family, the climate, the career of the other half for example. I have been living abroad for longer periods in my life and I have always enjoyed it. For me, being a Dutchman living in foreign countries has always been good. We meet each other in the so called expat communities and find ways to support each other on may occasions. This really is an article based upon my own experiences and observations.Expat Entrepreneurs CategoriesI have been observing quite a few people who moved abroad initially for job reasons. If they are not diplomats who are automatically rotated to next destinations, they usually end up in three categories after the expat contract has come to an end.1. Accept a regular jobUsually, this happens if they get roots in thei
• Among foreign-born Hispanics, 43% entered the U.S. in the 1990s, while 27% entered before 1980.
• Although 74% of those who entered the country before 1970 had obtained citizenship by 2000, only 7% of those who entered between 1990 and 2000 had become citizens. (Becoming a naturalized citizen requires five years of residence in the U.S.)
Sources: U.S. Census Bureau 2000 Census of Population and The Hispanic Population in the
When it comes to Lean Manufacturing and in particular Six Sigma we can all see how it applies to high volume, low product mix production. However for a Production Manager like myself who operates in a low volume environment where we sometimes have multiple machine change-overs in the same shift and products which are only ever manufactured once in their current configuration it can be a challenging environment.Knowing where to start was a challenge. We chose to implement 5S first into a pilot area of the factory. We chose the 'engine room' of our business, our automated machine areas which generate work for the rest of the factory. We looked for lots of little 'wins' or Kaizen events to start with and after training the whole team in what 5S was all about and how they could influence their own working environment we started to see some subtle improvements in layout, work flow, standardisation and visual management within the pilot area.We used signa
Is it “Hispanics” or “Latinos”?
Hispanics and Latinos have hotly debated that question for years, and apparently, picking one answer over the other means drawing political, social, and generational lines in the sand.
I’ll explain later, but for now let’s get some numbers on the table.
Hispanic Database – The Numbers Tell the Story
It made headlines! Hispanics are now the largest minority group in the U.S., outnumbering blacks by nearly 1 million (37 million v. 36.2 million).
That may have been news, but demographers and advocacy groups saw it coming; those population estimates merely confirmed it. With extensive immigration from economic basket case, Latin America--and a robust birthrate among predominantly Catholic Hispanics--this gap is expected to grow. By 2020, the Hispanic population could easily double to 70 million, or 21% of the U.S. population; by 2050 expect people of Hispanic origin to number more than 100 million. Hispanics are 11.4% of today’s work force, a figure that could easily double in a ten years.
• Over 7.6 million Hispanic households in the U.S. average 3.6 people per household.
• U.S. Hispanic households have 2 or more people employed full time; 58% of Hispanics over 18 are employed full time.
• About 1 million Hispanic households in the United States have incomes of $50,000 or more.
• The average Hispanic household spends $31,013 annually. • Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.
• 12.8 million Hispanics were foreign-born; of this number, 1 in 4 were naturalized citizens.
• Among foreign-born Hispanics, 43% entered the U.S. in the 1990s, while 27% entered before 1980.
• Although 74% of those who entered the country before 1970 had obtained citizenship by 2000, only 7% of those who entered between 1990 and 2000 had become citizens. (Becoming a naturalized citizen requires five years of residence in the U.S.)
Sources: U.S. Census Bureau 2000 Census of Population and The Hispanic Population in the
This might be a given for some people, but it still needs to be said. If someone has not specifically asked for your information, don't send it. Simple as that. Not only are you wasting time, you are wasting money as well. It could also have an impact on your image, so just don't do it.Often times on message board was see someone simply say "I want to work for home" and is bombarded with offers. The correct thing to do in this situation is to first find out what kind of interests they have. You may want them as a recruit, but you don't want them if they have zero interest in your products and will quit in just a few short months.Another example of a wrong time to promote was a snail mail we received. This person had good intentions I'm sure, but what they did not realize is we have other businesses. The business information this person sent was in direct conflict with one of these other businesses. If you were a Mary Kay rep, would you purposely sen
I’ll explain later, but for now let’s get some numbers on the table.
Hispanic Database – The Numbers Tell the Story
It made headlines! Hispanics are now the largest minority group in the U.S., outnumbering blacks by nearly 1 million (37 million v. 36.2 million).
That may have been news, but demographers and advocacy groups saw it coming; those population estimates merely confirmed it. With extensive immigration from economic basket case, Latin America--and a robust birthrate among predominantly Catholic Hispanics--this gap is expected to grow. By 2020, the Hispanic population could easily double to 70 million, or 21% of the U.S. population; by 2050 expect people of Hispanic origin to number more than 100 million. Hispanics are 11.4% of today’s work force, a figure that could easily double in a ten years.
• Over 7.6 million Hispanic households in the U.S. average 3.6 people per household.
• U.S. Hispanic households have 2 or more people employed full time; 58% of Hispanics over 18 are employed full time.
• About 1 million Hispanic households in the United States have incomes of $50,000 or more.
• The average Hispanic household spends $31,013 annually. • Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.
• 12.8 million Hispanics were foreign-born; of this number, 1 in 4 were naturalized citizens.
• Among foreign-born Hispanics, 43% entered the U.S. in the 1990s, while 27% entered before 1980.
• Although 74% of those who entered the country before 1970 had obtained citizenship by 2000, only 7% of those who entered between 1990 and 2000 had become citizens. (Becoming a naturalized citizen requires five years of residence in the U.S.)
Sources: U.S. Census Bureau 2000 Census of Population and The Hispanic Population in the
There is a reason why an IT organization is successful. The quality of relationships that IT leaders develop with each other, customers, and other business units directly relate to the success that the IT organization achieves as a whole. The IT executive’s ability to build quality relationships and a bridge gaps between sales, marketing, and other lines of business can make or break IT’s success. IT value in the new economy is not about how fast an application responds, but the quality of personal relationships the CIO and IT management develop with other business units and customers. Pure technology is essentially black and white. It is the human interactions that makes or breaks many projects and initiatives. This article focuses on one method of measuring the quality of relationships that your Information Technology team develops – Social Network Analysis.So, how do you measure the quality of relationships developed within your team? Well, the
• Over 7.6 million Hispanic households in the U.S. average 3.6 people per household.
• U.S. Hispanic households have 2 or more people employed full time; 58% of Hispanics over 18 are employed full time.
• About 1 million Hispanic households in the United States have incomes of $50,000 or more.
• The average Hispanic household spends $31,013 annually. • Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.
• 12.8 million Hispanics were foreign-born; of this number, 1 in 4 were naturalized citizens.
• Among foreign-born Hispanics, 43% entered the U.S. in the 1990s, while 27% entered before 1980.
• Although 74% of those who entered the country before 1970 had obtained citizenship by 2000, only 7% of those who entered between 1990 and 2000 had become citizens. (Becoming a naturalized citizen requires five years of residence in the U.S.)
Sources: U.S. Census Bureau 2000 Census of Population and The Hispanic Population in the
Should a new or smaller franchiser align themselves with a business broker in order to generate regional sales rather than setting up a master franchise, regional partnership or sub-franchiser strategy? Business Brokers look enticing to the smaller franchiser, since they know the market and the people there and put lots of advertising into that market.Nevertheless, a Franchiser needs to be careful on who they are dealing with and make sure that the Business Brokers do not break the franchise rule. One slip of the tongue by and the franchiser opens themselves up to litigation in the future, beware.This is not the only problem that can run a new franchiser into wall at Daytona. I can tell you stories around the country of Business Brokers meeting with me promising that they could help us. They would use our logo and brand name, concept to get people in and then sell them something else they got a larger commission for.Folks would call us, we mi
• U.S. Hispanic households have 2 or more people employed full time; 58% of Hispanics over 18 are employed full time.
• About 1 million Hispanic households in the United States have incomes of $50,000 or more.
• The average Hispanic household spends $31,013 annually. • Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.
• 12.8 million Hispanics were foreign-born; of this number, 1 in 4 were naturalized citizens.
• Among foreign-born Hispanics, 43% entered the U.S. in the 1990s, while 27% entered before 1980.
• Although 74% of those who entered the country before 1970 had obtained citizenship by 2000, only 7% of those who entered between 1990 and 2000 had become citizens. (Becoming a naturalized citizen requires five years of residence in the U.S.)
Sources: U.S. Census Bureau 2000 Census of Population and The Hispanic Population in the
There exist many definitions of marketing, in fact, too many. Together with the progression of the Internet, and consequently the development of new marketing techniques, technologies and stratagem, new definitions of marketing are appearing in large numbers. However plural and diverse the definitions of marketing may be, the essence of the said remains intact. Marketing is still no doubt the unique function of the business enterprise and no prosperous business is possible nowadays without effective marketing.Most businesses believe that marketing effectiveness is expressed solely in numbers. Apparently, there are aspects (metrics) of marketing effectiveness that can be quantified and measured. The first and foremost goal of marketing is to create customers. Consequently, the effectiveness of this aspect of marketing can be evaluated by the number of new customers, new leads of a company or, in case of telemarketing, the number of completed calls. Anothe
• Among foreign-born Hispanics, 43% entered the U.S. in the 1990s, while 27% entered before 1980.
• Although 74% of those who entered the country before 1970 had obtained citizenship by 2000, only 7% of those who entered between 1990 and 2000 had become citizens. (Becoming a naturalized citizen requires five years of residence in the U.S.)
Sources: U.S. Census Bureau 2000 Census of Population and The Hispanic Population in the United States, March 2000, Roberto Ramirez and Melissa Therrien.
Flexing Economic and Political Muscle
Today, the 7.6 million-plus Hispanic households in the U.S. boast higher educational levels, greater access to credit and capital, and more finely tuned technological skills than ever. Consequently, with buying power exceeding $350 billion, the current generation of Hispanics is an economic powerhouse.
That Adds up to Prime Marketing Potential
More than half of all Hispanics in the U.S. are between ages 18-49, which means most of them are getting married, buying homes, starting families, launching careers, and in many cases, opening their own businesses.
A strong entrepreneurial streak runs through this market, with Hispanic-owned businesses in the U.S. totaling 1.2 million firms employing over 1.3 million people and generating $186.3 billion in revenues in 1997, according to a report released this year by the Commerce Department's Census Bureau. Indeed, Hispanic-owned companies made up 6% of the 20.8 million non-farm businesses in the nation and 1% of the $18.6 trillion in receipts for all businesses.
Market Positioning Pays (As Always)
The longer Hispanics live in an area and the more prosperous they are the more invisible they become, and many school districts are having marked success with “immersion” English-language training among Hispanic grade school students. Yet assimilation may never be complete. In most Hispanic communities in the U.S., strong cultural identity persists, and that can affect how you market to them. So though the times are indeed a-changing (to borrow a phrase), you’ll still find that a fundamental understanding of Hispanic culture and working knowledge of Spanish are assets in this market—make that markets, since Hispanic communities are no more homogeneous than others.
Like any group, Hispanics in a community typ
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