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Answer Upon - Making More With Existing Clients
Can you leap tall buildings in a single bound? Is it a bird or a plane? Is it Superman?It doesn't take a Superman to become a Wildlife Management Professional. Although Superman like traits would be helpful, they are not necessary!Many people may be confused about becoming a Wildlife Management Professional because of the many TV shows that show us as "alligator and snake wrestling specialists".It is true that we are called upon to do that on occasion if we have those animals in our area, but most of the time it is the normal wildlife that we encounter each day.What do I mean by normal? Squirrels, Raccoons and birds are more of the normal var
Once you have a client, what's the best way to sell them more of your products or services?
The biggest mistake that most small business owners make is to think that after they've competed the initial sale, their marketing job is completed. The opposite is true. Once you've made your first sale to a client and se
In 10 short years, websites have evolved from business novelty to necessity…perhaps now the most important part of a business’ marketing and branding arsenal. For very small shops to the largest publicly-traded corporations, websites have become both the most preferred and the most interactive way for companies to communicate with their customers and prospective customers. And though many of the same fundamentals of good offline copywriting apply to the online world, there are distinct differences in both content presentation and strategy that are important for anyone involved in website copywriting—whether it be a writer, designer, creative director or client—to be aware of.
There are four ways to increase your net profits: reduce costs, increase prices, attract more clients or sell more to existing clients. When you consider that it costs you at least 60% and as much as 600% more to sell to a new client than to an existing one, it's clear that your best prospects are existing clients.
Are you selling as many of your services or products as you could to your existing client base? Could you increase your revenue by doing a better job of marketing to your existing clients?
You've established your credibility and the value of at least one of your services with existing clients. They made a commitment to work with you at least once. How can you leverage this trust and client satisfaction into additional sales?
Tony called me from Washington D.C. with just this problem. He is an image consultant to politicians and corporate executives and struggling to increase his revenue. His new clients are happy with his services, but the engagements rarely extend beyond the initial contracted project. He is having a tough time getting repeat business. Tony knows his existing and past clients represent additional revenue but he doesn’t know how to mine it.
Once you have a client, what's the best way to sell them more of your products or services?
The biggest mistake that most small business owners make is to think that after they've competed the initial sale, their marketing job is completed. The opposite is true. Once you've made your first sale to a client and se
Employers can be liable for secretly placing a video camera in an employee‘s office, even if the employer does not view any of the video. An employer must control his watchful eye and use it in limited circumstances.A California employer, who operates a residential facility for abused children, placed a camera in an office to determine who was accessing pornographic websites at night. The camera was activated at all times in the office. The employer told a few employees about the camera, but not the female employees occupying the office, because the employer feared that these talkative employees may inform the perpetrators. While the camera was activated, a female emp
Are you selling as many of your services or products as you could to your existing client base? Could you increase your revenue by doing a better job of marketing to your existing clients?
You've established your credibility and the value of at least one of your services with existing clients. They made a commitment to work with you at least once. How can you leverage this trust and client satisfaction into additional sales?
Tony called me from Washington D.C. with just this problem. He is an image consultant to politicians and corporate executives and struggling to increase his revenue. His new clients are happy with his services, but the engagements rarely extend beyond the initial contracted project. He is having a tough time getting repeat business. Tony knows his existing and past clients represent additional revenue but he doesn’t know how to mine it.
Once you have a client, what's the best way to sell them more of your products or services?
The biggest mistake that most small business owners make is to think that after they've competed the initial sale, their marketing job is completed. The opposite is true. Once you've made your first sale to a client and se
We all know by now that Search Engines are the key to driving potential customers to your websites. However, in order for visitors to reach your website, you need to provide them with explicit and useful pointers that will direct them right to your site. You do this by creating lists of carefully chosen keywords.Find the right words or phrases, and hoards of traffic will be pulling up to your front door. But if your keywords are too general or over-used, the possibility of visitors making it to your site - or of seeing any real profits from the visitors that do arrive - are reduced drastically.Your keywords are the foundation of your marketing efforts. If they are
You've established your credibility and the value of at least one of your services with existing clients. They made a commitment to work with you at least once. How can you leverage this trust and client satisfaction into additional sales?
Tony called me from Washington D.C. with just this problem. He is an image consultant to politicians and corporate executives and struggling to increase his revenue. His new clients are happy with his services, but the engagements rarely extend beyond the initial contracted project. He is having a tough time getting repeat business. Tony knows his existing and past clients represent additional revenue but he doesn’t know how to mine it.
Once you have a client, what's the best way to sell them more of your products or services?
The biggest mistake that most small business owners make is to think that after they've competed the initial sale, their marketing job is completed. The opposite is true. Once you've made your first sale to a client and se
Crisis management is something that every individual needs to consider. Whether you are preparing yourself for a crisis situation or if you are responsible for a school full of children, it is necessary to be prepared. There are excellent resources to help you do this and it also helps to take a good look at your individual situation. There are many types of crisis management situations and we will discus that here.Business Related Crisis Management:• Public relation crisis: Could you be involved in negative publicity? It could destroy a company. Preparing for it is necessary.• Financial crisis: Probably the most important type of crisis management tha
Once you have a client, what's the best way to sell them more of your products or services?
The biggest mistake that most small business owners make is to think that after they've competed the initial sale, their marketing job is completed. The opposite is true. Once you've made your first sale to a client and se
Internet Video is leading the way to Internet Television. The status quo is changing in the entertainment industry. No longer will the ole boy network control such a huge potential for profits. Now, thanks to broadband Internet Access and video technology, an entirely new industry is being created. That industry is Internet Television.Innovative entrepreneurs have found ways to create and produce television for the Internet without having to overcome the obstacle usually created with traditional broadcast television. Social networking sites like the forum at www.tvnetresource.com give tvpreneurs the chance to find other creative souls to help them build the teams nece
Once you have a client, what's the best way to sell them more of your products or services?
The biggest mistake that most small business owners make is to think that after they've competed the initial sale, their marketing job is completed. The opposite is true. Once you've made your first sale to a client and secured a commitment from them with a payment, you should begin your marketing effort to get them to buy again.
Of course, you don't want to constantly be "selling" to clients. That would get tedious for you and your customers and they'd be unlikely to want to maintain the relationship. Instead, continue to educate them about their areas of need and how you help clients. Use your products and services to provide value and to educate clients so they can discover what they need and want, even if they've n.ever thought about it before.
For example, I've been working with a sports trainer to complete my recovery from shoulder surgery. In our first session he showed me which muscles needed to be reprogrammed with exercise to return to normal functioning. The obvious conclusion of his explanation was that I needed to work with him again to achieve my goals. Just by sharing a little knowledge he successfully extended the project.
This approach isn’t clever or devious; it is based on the notion that an informed buyer — an educated consumer — is your best client. Here's how it works in practice:
1. Help Prospects Become Clients by Focusing on their Problems
People buy solutions to problems or needs that they know exist. Get your prospects' attention by focusing your marketing message on the problem(s) you solve in order to get them to visit your web site or contact you. Then use your conversation or your marketing copy to help prospects further define their pr
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