Tags |
|
|
Links |
|
|
Answer Upon - 5 Tips to Help You Identify WHO To Market To
Are you an individual who runs a locally owned and operated business? If you are, your targeted market is likely the individuals who live in and around your community. Although your first though may be to reach your targeted market though local newspaper advertise
So how do you decide who to market to?
Following are 5 tips:
1) Think about the type of
Do your employees and management staff like their work environment? Can you sense a team effort there? Are people actually happy to be involved in the organization? Are people showing up on time?Does your sick day or holiday numbers come close to your industr
You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for your business.
But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. They want to help everyone — and very often their product or service CAN help a variety of people.
It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people.
In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.
So how do you decide who to market to?
Following are 5 tips:
1) Think about the type of
Magicians and variety entertainers have many venues (places to do shows) that pay anything from extra income to a handsome living.At the top of the heap is television in the form of the occasional special and Las Vegas/Branson floor shows. Most magicians hav
You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for your business.
But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. They want to help everyone — and very often their product or service CAN help a variety of people.
It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people.
In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.
So how do you decide who to market to?
Following are 5 tips:
1) Think about the type of
I have written a lot about how fast, easy and safely you can make a bundle of money via buying manufacturing businesses. But one question that sometimes comes up -- and it's a good one -- is how do you deal with manufacturing businesses that have locations in two (
It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people.
In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.
So how do you decide who to market to?
Following are 5 tips:
1) Think about the type of
There are countless resources to turn to when looking for employment - from online job catalogues to company recruitment pages. However, chances are you have a pretty good idea of the type of job you're after. So why not target employment agencies that specialise in
In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.
So how do you decide who to market to?
Following are 5 tips:
1) Think about the type of
If you own a mobile washing company or auto detailing company you might wish to consider the cleaning of used car lots. But not just any used car lots, the best ones we have found have been those which are owned in-house by auto rental companies. For a number of r
So how do you decide who to market to?
Following are 5 tips:
1) Think about the type of people who can MOST benefit from what you have to offer.
2) Think about who you would most enjoy helping, or working with.
3. Think about the type of people who will be easiest to reach, AND who will be most receptive to what you are selling. These will be people who KNOW they have THE problem you can solve and are LOOKING for a solution.
4) Know that just because you select a particular group of people to focus your marketing on, does NOT mean you can't help others who may come to you. It only means you're going to focus your proactive marketing efforts on the target group you select.
5) Lastly, don't over-think it. Listen to your gut, pick a group you feel you can really help and proceed with the development of your marketing plan. Marketing is a fluid process. The important thing is to start. You can always refine your audience and your plan later as you learn more.
(C) 2005 Debbie LaChusa
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/29671/hubyou-5-Tips-to-Help-You-Identify-WHO-To-Market-To.html">5 Tips to Help You Identify WHO To Market To</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/29671/hubyou-5-Tips-to-Help-You-Identify-WHO-To-Market-To.html]5 Tips to Help You Identify WHO To Market To[/url]
Related Articles:
Global Reactions to Our Approach
Five Principles of Effective Communication
Marketing Strategies Onsite Auto Service Businesses
Bookmark it:
|