Endless Referrals: Interview with Best Selling Author Bob Burg
Q: How did you get started in business?A: My background was as a radio sportscaster, which was my dream growing up. I very quickly moved into doing television news, which probably was not a good move because the passion for news wasn’t there, nor was the skill. Never had that “nose for news” nor did I care to. Today, at the age of 48 and as involved politically as I am things would probably be different but, at the time, it just wasn’t there.I “graduated” into sales and, realizing I was also not particularly good at that, began reading and studying all I could about it. It was a fascinating study and, following the system of the successful people I learned from at the time, such as Tom Hopkins and Zig Ziglar, my sales career really took off. Eventually I became Sales Manager of a company, which I found to be very rewarding, as well.Regarding speaking and writing, it evolved, at first, just because other people were asking what I did that resulted in my sales success. Then, I began selling the tapes (back then, there were no such thing as CDs and DVDs) for another speaker, who was very well established. Eventually, I devised my own program with a focus on Networking and referrals, which were two strengths of mine, once I had learned how to go about it correctly. I wrote the book on Endless Referrals simply as a way of “positioning” myself more effectively and profitably as a speaker. The first edition of ER was written back in 1993 and I’ve updated it twice since then.Now, with several