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Answer Upon - Copy SoapNet and Make Money
Entrepreneurs - You've Got A New Business - So Shout About It!
After the hard work of planning and setting up a new business, getting together the funding and starting out in business, you need to tell EVERYONE about it! So what’s the best way to shout about your business?Opening Celebration: Make a big thing about the opening of your new business. Hold a party, send out invites, tell the press. Start your new life with a bang! Start a your campaign before you open by building up anticipation. Remember the “what’s an Oprah?” Now who hasn’t heard of Oprah Winfrey?Press Releases: If you have just done something interesting and wonderful, then tell the press about it. Write a press release, send it to your local press and publish it on a press release web site.Web Sites: Set up a web site and submit your site to major search engines. Build up your links.Publish: Write articles, write for other web sites, write ebooks, regularly update your web site and your marketing materials. Just keep getting your name in print. The more people see your company name, the more familiar they will be with you and the more comfortable in buying from you.Get Involved: Join clubs, undertake work for charity, hold competitions, open days etc. Exhibit at exhibitions, give samples to gift bags, donate competition prizes. Put your company name where other people are and build up the impression that you are a generous part of the community.Advertise: The success of advertising is built around volume and consistency. This is difficult on a small budget, so go for smaller and more frequent adverts. Advertise locally, swap adverts with other compa
designer, take courses at your local college. Presenting your business professionally can open up doors you may believe are closed to you.After the hard work of planning and setting up a new business, getting together the funding and starting out in business, you need to tell EVERYONE about it! So what’s the best way to shout about your business?Opening Celebration: Make a big thing about the opening of your new business. Hold a party, send out invites, tell the press. Start your new life with a bang! Start a your campaign before you open by building up anticipation. Remember the “what’s an Oprah?” Now who hasn’t heard of Oprah Winfrey?Press Releases: If you have just done something interesting and wonderful, then tell the press about it. Write a press release, send it to your local press and publish it on a press release web site.Web Sites: Set up a web site and submit your site to major search engines. Build up your links.Publish: Write articles, write for other web sites, write ebooks, regularly update your web site and your marketing materials. Just keep getting your name in print. The more people see your company name, the more familiar they will be with you and the more comfortable in buying from you.Get Involved: Join clubs, undertake work for charity, hold competitions, open days etc. Exhibit at exhibitions, give samples to gift bags, donate competition prizes. Put your company name where other people are and build up the impression that you are a generous part of the community.Advertise: The success of advertising is built around volume and consistency. This is difficult on a small budget, so go for smaller and more frequent adverts. Advertise locally, swap adverts with other compa
Give them something to talk about. If soap operas do nothing else well, they cre
Accomplish 20 Times as Much with the Same Time and Effort
Change is the law of life.― John F. KennedyAn emergency room (ER) nurse kept hearing complaints from patients who had been waiting for hours to see a doctor. After reading The 2,000 Percent Solution, she began to keep track of how long it took various kinds of patients to get the attention they needed. She was shocked to find that those who were too sick or injured to explain their problems but who appeared to be okay sometimes waited for more than 10 hours ― even if they needed immediate treatment. This nurse shared her concerns with the other ER nurses and physicians. They discussed possible solutions and decided to train the guards at the door to spot people who couldn't explain about themselves and bring a triage nurse immediately to check the patient. Waiting time for these vulnerable, hard-to-diagnose patients dropped to less than 10 minutes. Although her colleagues didn't know it, they had just put in place a 2,000 percent solution.A 2,000 percent solution is any method of accomplishing what your organization does now with zero-to-four percent of the current time and resources, or accomplishing an increase of 20 times in results while employing the same or fewer resources. A combination of those results can also be a 2,000 percent solution.That much improvement probably sounds pretty extreme to you. It shouldn't. We've all seen 2,000 percent solutions, but we don't usually label them as such. For example, a slow reader takes a course in better reading methods. Reading speed increases from 100 words to 1,100 words a minute while comprehension of what is read doubles. The reading speed increase is a 10-fold improvement, [(1,100 –
Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet.Change is the law of life.― John F. KennedyAn emergency room (ER) nurse kept hearing complaints from patients who had been waiting for hours to see a doctor. After reading The 2,000 Percent Solution, she began to keep track of how long it took various kinds of patients to get the attention they needed. She was shocked to find that those who were too sick or injured to explain their problems but who appeared to be okay sometimes waited for more than 10 hours ― even if they needed immediate treatment. This nurse shared her concerns with the other ER nurses and physicians. They discussed possible solutions and decided to train the guards at the door to spot people who couldn't explain about themselves and bring a triage nurse immediately to check the patient. Waiting time for these vulnerable, hard-to-diagnose patients dropped to less than 10 minutes. Although her colleagues didn't know it, they had just put in place a 2,000 percent solution.A 2,000 percent solution is any method of accomplishing what your organization does now with zero-to-four percent of the current time and resources, or accomplishing an increase of 20 times in results while employing the same or fewer resources. A combination of those results can also be a 2,000 percent solution.That much improvement probably sounds pretty extreme to you. It shouldn't. We've all seen 2,000 percent solutions, but we don't usually label them as such. For example, a slow reader takes a course in better reading methods. Reading speed increases from 100 words to 1,100 words a minute while comprehension of what is read doubles. The reading speed increase is a 10-fold improvement, [(1,100 –
Be really, really good looking. I don’t know if you’ve had this experience, but every time I turn on SoapNet I feel overweight, ugly, and hopelessly average. There is no way I could ever compete with the collection of beauties, male and female, that the soap operas have assembled. But before you go out and buy a Bow Flex and dye your hair blonde, remember that I’m talking about your home business in this article. Just because you are running your business out of your home on a low budget does not mean it has to look like you are running your business out of your home on a low budget. Invest a little bit of money into getting a professional logo and stationary. If you own a website and cannot afford a professional web designer, take courses at your local college. Presenting your business professionally can open up doors you may believe are closed to you.
Give them something to talk about. If soap operas do nothing else well, they crea
Friends Can Be Your Best Resource
Have you ever had the experience of looking for some information and casually saying to a friend of yours how hard it is to find it? You have asked every sales person you can find, looked in every book and searched the Internet but still cannot find the crucial piece of information. You did all this only to have your friend know it off the top of their head?It is amazing what our friends know. That is why if you are looking for a job you ask everyone in your sphere of contact. That is the people you would stop and say hi to if you saw them in a mall. It also includes the people you would have over for dinner.Basically if you can remember their name or they remember yours ask them to help you find a job. Insider information on the search for a job can be very helpful. I have a true personal story for you.I was at a friend's home, Jon, in a different city, having a quick visit and noticed the logo on a business card. It was a company a good friend of mine works in. I asked Jon what the card was about and it was about a job interview. I got on the phone and called my friend that works in the company and presto Jon became the frontrunner for that job.What are the chances one of your friends can have the same kind of inside contact that could really help you? Actually really good, I have read books on statistics and there are high probabilities your friends are all the job search you need. Remember in this article friends mean any one you would say hi to in the mall. It is a much larger pool of people than just your close friends.Some of you will have to get over your resistance of asking about jobs with people you know. Remember this people lo
. I don’t know if you’ve had this experience, but every time I turn on SoapNet I feel overweight, ugly, and hopelessly average. There is no way I could ever compete with the collection of beauties, male and female, that the soap operas have assembled. But before you go out and buy a Bow Flex and dye your hair blonde, remember that I’m talking about your home business in this article. Just because you are running your business out of your home on a low budget does not mean it has to look like you are running your business out of your home on a low budget. Invest a little bit of money into getting a professional logo and stationary. If you own a website and cannot afford a professional web designer, take courses at your local college. Presenting your business professionally can open up doors you may believe are closed to you.Have you ever had the experience of looking for some information and casually saying to a friend of yours how hard it is to find it? You have asked every sales person you can find, looked in every book and searched the Internet but still cannot find the crucial piece of information. You did all this only to have your friend know it off the top of their head?It is amazing what our friends know. That is why if you are looking for a job you ask everyone in your sphere of contact. That is the people you would stop and say hi to if you saw them in a mall. It also includes the people you would have over for dinner.Basically if you can remember their name or they remember yours ask them to help you find a job. Insider information on the search for a job can be very helpful. I have a true personal story for you.I was at a friend's home, Jon, in a different city, having a quick visit and noticed the logo on a business card. It was a company a good friend of mine works in. I asked Jon what the card was about and it was about a job interview. I got on the phone and called my friend that works in the company and presto Jon became the frontrunner for that job.What are the chances one of your friends can have the same kind of inside contact that could really help you? Actually really good, I have read books on statistics and there are high probabilities your friends are all the job search you need. Remember in this article friends mean any one you would say hi to in the mall. It is a much larger pool of people than just your close friends.Some of you will have to get over your resistance of asking about jobs with people you know. Remember this people lo
Give them something to talk about. If soap operas do nothing else well, they cre
Business Leads
Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. There are many well documented sources of business leads – we will try to cover some of the best in this article.As any job seeker can tell you, networking generates far more job offers than simply reading the want ads each morning. The same is true of business leads. Networking with your peers is likely to generate far more business leads then putting an ad in your local newspaper. That is because of the exponential nature of the social and business network.Say you tell five associates about your great new business. Each of those five associates tells five of their friends and associates, and so on and so on. You can see how quickly your circle can expand. Word of mouth advertising is the most cost effective advertising of all. It's free and it can generate an exceptional amount of interest in your business.Trade shows are another excellent source of business leads. Trade shows take the networking concept a step further by gathering together executives and business owners for a common purpose. Trade shows can focus on a specific industry or a specific market. For instance, we have a trade show here each fall to which all the local businesses are invited. This provides an excellent opportunity for business executives and small business owners to meet each other and discuss their products and services. This show generates excellent business leads year in and year out.Industry specific trade shows are an excellent source of business lead
operas have assembled. But before you go out and buy a Bow Flex and dye your hair blonde, remember that I’m talking about your home business in this article. Just because you are running your business out of your home on a low budget does not mean it has to look like you are running your business out of your home on a low budget. Invest a little bit of money into getting a professional logo and stationary. If you own a website and cannot afford a professional web designer, take courses at your local college. Presenting your business professionally can open up doors you may believe are closed to you.Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. There are many well documented sources of business leads – we will try to cover some of the best in this article.As any job seeker can tell you, networking generates far more job offers than simply reading the want ads each morning. The same is true of business leads. Networking with your peers is likely to generate far more business leads then putting an ad in your local newspaper. That is because of the exponential nature of the social and business network.Say you tell five associates about your great new business. Each of those five associates tells five of their friends and associates, and so on and so on. You can see how quickly your circle can expand. Word of mouth advertising is the most cost effective advertising of all. It's free and it can generate an exceptional amount of interest in your business.Trade shows are another excellent source of business leads. Trade shows take the networking concept a step further by gathering together executives and business owners for a common purpose. Trade shows can focus on a specific industry or a specific market. For instance, we have a trade show here each fall to which all the local businesses are invited. This provides an excellent opportunity for business executives and small business owners to meet each other and discuss their products and services. This show generates excellent business leads year in and year out.Industry specific trade shows are an excellent source of business lead
Give them something to talk about. If soap operas do nothing else well, they cre
Mechanical Truck Wash Equipment VS Human Labor and Hand Washing
There is a big debate in the truck washing industry currently in whether it is better to go totally automatic with a mechanical robotic truck wash system and equipment or used human labor and hand washing to clean all the trucks. If you ask a truck driver or a trucking company they would prefer a hand wash because the job comes out better and because less things are broken such as mirrors, fittings and rubber components which get hurt from the chemicals that are used.We human labor and hand washing the chemicals cannot be that harsh otherwise they cannot work with them. This also means that nothing will be discolored such as aluminum fuel tanks or rubber and plastics. In 2002 I did a research project on the industry and I found Inter-clean Corp. to have the best equipment at the time. But a lot can happen in 4 years right?However, if you are considering starting a truck wash then why not call them and get all the brochures and talk to some of these folks and see for yourself. Remember truck washing equipment can run up to 200 thousand dollars and if you are just starting out it might be best to hire College Kids, athletes from school and do all the truck washing by hand, but leave room to build a half unit later to do trailers only with a machine for speed and the rest by hand, you would not piss off the truck drivers or get a bad reputation. Consider this in 2006.
does not mean it has to look like you are running your business out of your home on a low budget. Invest a little bit of money into getting a professional logo and stationary. If you own a website and cannot afford a professional web designer, take courses at your local college. Presenting your business professionally can open up doors you may believe are closed to you.There is a big debate in the truck washing industry currently in whether it is better to go totally automatic with a mechanical robotic truck wash system and equipment or used human labor and hand washing to clean all the trucks. If you ask a truck driver or a trucking company they would prefer a hand wash because the job comes out better and because less things are broken such as mirrors, fittings and rubber components which get hurt from the chemicals that are used.We human labor and hand washing the chemicals cannot be that harsh otherwise they cannot work with them. This also means that nothing will be discolored such as aluminum fuel tanks or rubber and plastics. In 2002 I did a research project on the industry and I found Inter-clean Corp. to have the best equipment at the time. But a lot can happen in 4 years right?However, if you are considering starting a truck wash then why not call them and get all the brochures and talk to some of these folks and see for yourself. Remember truck washing equipment can run up to 200 thousand dollars and if you are just starting out it might be best to hire College Kids, athletes from school and do all the truck washing by hand, but leave room to build a half unit later to do trailers only with a machine for speed and the rest by hand, you would not piss off the truck drivers or get a bad reputation. Consider this in 2006.
Give them something to talk about. If soap operas do nothing else well, they cre
5 Steps to a Live Marketing Plan
It’s true. Failure to plan is planning to fail.When I’m talking with business owners and marketing people I’m often asked,“How do I plan my marketing? There are so many details.”My answer is to keep it simple. But focus on the important stuff.To make it easier, I’ve broken down the planning process into five key steps.1. Identify the source/s of revenue. I suggest you go back a step or two (in your thinking process) and consider the sources of revenue for your business. This helps you focus on who your potential clients are (such as demographics, psychographics, job description etc), and where they are located (such as size of business, geographic location etc).2. Select suitable marketing tactics. You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing budget. These decisions also need to take into account the communication objectives for your business.For example, if potential clients need to be educated about a new process or service you are offering, you might consider using a “staged” communication process. You could use email or direct mail as the first stage to get attention. Then follow it up with an offer of information (e.g. a white paper or case study) or a demonstration. The third stage would be to meet with all decision makers. This method moves prospects quickly into your sales process.3. Plan your marketing tactics over the year. No matter whether you plan by the financial year or by the calendar year, plan your marketing in 12-month blocks. This enables you to manage your budget so you have enou
designer, take courses at your local college. Presenting your business professionally can open up doors you may believe are closed to you.It’s true. Failure to plan is planning to fail.When I’m talking with business owners and marketing people I’m often asked,“How do I plan my marketing? There are so many details.”My answer is to keep it simple. But focus on the important stuff.To make it easier, I’ve broken down the planning process into five key steps.1. Identify the source/s of revenue. I suggest you go back a step or two (in your thinking process) and consider the sources of revenue for your business. This helps you focus on who your potential clients are (such as demographics, psychographics, job description etc), and where they are located (such as size of business, geographic location etc).2. Select suitable marketing tactics. You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing budget. These decisions also need to take into account the communication objectives for your business.For example, if potential clients need to be educated about a new process or service you are offering, you might consider using a “staged” communication process. You could use email or direct mail as the first stage to get attention. Then follow it up with an offer of information (e.g. a white paper or case study) or a demonstration. The third stage would be to meet with all decision makers. This method moves prospects quickly into your sales process.3. Plan your marketing tactics over the year. No matter whether you plan by the financial year or by the calendar year, plan your marketing in 12-month blocks. This enables you to manage your budget so you have enou
Give them something to talk about. If soap operas do nothing else well, they create scandals that have people talking for days. It is a TV show for crying out loud! Can you imagine what kind of publicity you could bring to your business if you gave people something to talk about the way the soaps do? I’m not suggesting doing anything illegal or scandalous. But make sure your business does something that people would be willing to talk about. What do you differently than your competitors? How can you turn that idiosyncrasy into positive publicity? What good causes are related to your area of business? Is there some kind of event you could sponsor that would make the evening news and benefit a worthy cause at the same time? People like SoapNet because it is a lot more exciting than there own lives. Give people something exciting to talk about, and I guarantee they will.
Be the good guy. In the days of silent films, the audience used to cheer when the hero first appeared on screen, and the
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