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Answer Upon - Online Communities - A Marketers Wildest Dream and Worst Nightmare!
The Fastest Growing Company in the World
So you want to have the fastest growing company in the world. Any one coach or entrepreneur can tell you it takes teamwork, time management, organizational, innovation and execution skills.Almost always right, but what does it take to make a great company in today's world. Why are companies like Microsoft expanding and companies like GM decreasing. Is it technology, partly, innovation, partly but not completely.What makes the best companies rise to the top? What makes a company go from $0-$1,000,000 in 1 year.
ers in online communities are the flamers. Flamers are the people who regularly post complaints, and start arguments in the community. Some of them are simply marketers with ads in the electronic signatures on their messages who go around flaming every comSo you want to have the fastest growing company in the world. Any one coach or entrepreneur can tell you it takes teamwork, time management, organizational, innovation and execution skills.Almost always right, but what does it take to make a great company in today's world. Why are companies like Microsoft expanding and companies like GM decreasing. Is it technology, partly, innovation, partly but not completely.What makes the best companies rise to the top? What makes a company go from $0-$1,000,000 in 1 year.
Digital Signage - Getting Your Content Right Builds Credibility
I recently received an email from a friend that made me think about how important accuracy is when communicating on a digital sign and how difficult it can be to attain.The email said in part:“I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is that the frist and lsat ltteer be in the rghit pclae.”I don’t know whether or
Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Some of these discussions get very heated while others go by nearly un-noticed. Spammers have made their mark in these communities by making many of these forums unbearable to legitimate marketers. Informational posts that are commercial in nature are often "Flamed" as being advertisements, solicitations, or even spam. This can easily discourage a new marketer, and possibly even destroy their career. The online community at www.eSpiritCommunications.Com is one acception. They have taken the "Flame" away by creating a online community for marketers, business owners, and consumers. The environment is friendly, and everyone posts and reads what they want in the forums. There are no "Bullies" running around because the rules allow advertising in appropriate categories.I recently received an email from a friend that made me think about how important accuracy is when communicating on a digital sign and how difficult it can be to attain.The email said in part:“I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is that the frist and lsat ltteer be in the rghit pclae.”I don’t know whether or
The nightmare for marketers in online communities are the flamers. Flamers are the people who regularly post complaints, and start arguments in the community. Some of them are simply marketers with ads in the electronic signatures on their messages who go around flaming every comm
Delegation: Whack-a-Mole Management
Remember the Whack-a-Mole game? For many organizations, the end of the fiscal year is prime season for Whack-a-Mole. In case you aren't familiar with it, Whack-a-Mole is a children's arcade game where the child stands with a rubber mallet in front of a table, waiting for the Moles to pop up. As they pop up, the child scores points for banging them down with the mallet before they retreat.As year-end heats up (or any time things are hectic), you can easily leave your staff feeling like they are playing Whack-a-Mole. Something
ted while others go by nearly un-noticed. Spammers have made their mark in these communities by making many of these forums unbearable to legitimate marketers. Informational posts that are commercial in nature are often "Flamed" as being advertisements, solicitations, or even spam. This can easily discourage a new marketer, and possibly even destroy their career. The online community at www.eSpiritCommunications.Com is one acception. They have taken the "Flame" away by creating a online community for marketers, business owners, and consumers. The environment is friendly, and everyone posts and reads what they want in the forums. There are no "Bullies" running around because the rules allow advertising in appropriate categories.Remember the Whack-a-Mole game? For many organizations, the end of the fiscal year is prime season for Whack-a-Mole. In case you aren't familiar with it, Whack-a-Mole is a children's arcade game where the child stands with a rubber mallet in front of a table, waiting for the Moles to pop up. As they pop up, the child scores points for banging them down with the mallet before they retreat.As year-end heats up (or any time things are hectic), you can easily leave your staff feeling like they are playing Whack-a-Mole. Something
The nightmare for marketers in online communities are the flamers. Flamers are the people who regularly post complaints, and start arguments in the community. Some of them are simply marketers with ads in the electronic signatures on their messages who go around flaming every com
Ten Customer Service Secrets to Win Back Customers
Recently I was facilitating an Outstanding Customer Service program and broke for lunch. Knowing that the restaurants in the area left much to desire as far as service I gave the students an extra fifteen minutes for lunch.Sure enough a group of four students came rushing into the classroom with their lunches in hand. They apologized and quickly explained that they received poor service at a restaurant (This restaurant is part of a national chain. Hint: The restaurant's name references a day in the week. I can’t g
licitations, or even spam. This can easily discourage a new marketer, and possibly even destroy their career. The online community at www.eSpiritCommunications.Com is one acception. They have taken the "Flame" away by creating a online community for marketers, business owners, and consumers. The environment is friendly, and everyone posts and reads what they want in the forums. There are no "Bullies" running around because the rules allow advertising in appropriate categories.Recently I was facilitating an Outstanding Customer Service program and broke for lunch. Knowing that the restaurants in the area left much to desire as far as service I gave the students an extra fifteen minutes for lunch.Sure enough a group of four students came rushing into the classroom with their lunches in hand. They apologized and quickly explained that they received poor service at a restaurant (This restaurant is part of a national chain. Hint: The restaurant's name references a day in the week. I can’t g
The nightmare for marketers in online communities are the flamers. Flamers are the people who regularly post complaints, and start arguments in the community. Some of them are simply marketers with ads in the electronic signatures on their messages who go around flaming every com
Get Committed To Your Job Search
Review the Sunday paper classifieds. Check. Send out some r?sum?s. Check. Post your r?sum? on Monster. Check. Call that buddy who works in HR. Check. The winter is coming to an end, the days are getting longer, and you’re kick-starting that job search that seems to always find itself on the backburner. The motivation tends to waiver as your attempts garner little more than a few postcards wishing you well in your ‘career endeavors.’ Why? Why did those two perfect jobs not recognize you as the perfect candidate? The t
ers, business owners, and consumers. The environment is friendly, and everyone posts and reads what they want in the forums. There are no "Bullies" running around because the rules allow advertising in appropriate categories.Review the Sunday paper classifieds. Check. Send out some r?sum?s. Check. Post your r?sum? on Monster. Check. Call that buddy who works in HR. Check. The winter is coming to an end, the days are getting longer, and you’re kick-starting that job search that seems to always find itself on the backburner. The motivation tends to waiver as your attempts garner little more than a few postcards wishing you well in your ‘career endeavors.’ Why? Why did those two perfect jobs not recognize you as the perfect candidate? The t
The nightmare for marketers in online communities are the flamers. Flamers are the people who regularly post complaints, and start arguments in the community. Some of them are simply marketers with ads in the electronic signatures on their messages who go around flaming every com
Business Process Consulting – Understand the Nature of the Business
A key element in business process consulting is understanding the nature of the business. Successful business owners and effective managers pay careful attention to the “character” of their own organizations. In so doing, they ensure that they lead their organizations to where they ultimately want them to be. They know that they cannot simply let their organization wander along in some vague hope that it will achieve high performance and outstanding results as if by magic.For instance, even in world-renowned jazz en
ers in online communities are the flamers. Flamers are the people who regularly post complaints, and start arguments in the community. Some of them are simply marketers with ads in the electronic signatures on their messages who go around flaming every commercial message. These people do it to get more attention for themselves and their business. Most online communities seem to condone this flaming, and go as far as banning anyone who posts an article which gets significant flaming. Flamers often become top posters in communities and are given "authoritative privileges" to change messages, and sometimes even ban "offenders" from the community. What makes the situation worse for marketers is most of these events are made public. Many moderators brag of their actions as the last post in a thread of messages and lock the topic so no one else can post to it. These message threads can remain online for years and leave permanent damage. Some of these threads show up on search engines for obscure search terms which don't get much attention, but enough to cause alarm. Few marketers would want to see an article they posted get flamed and the entire conversation in top listings on search engines. This is a marketing nightmare!A key element in business process consulting is understanding the nature of the business. Successful business owners and effective managers pay careful attention to the “character” of their own organizations. In so doing, they ensure that they lead their organizations to where they ultimately want them to be. They know that they cannot simply let their organization wander along in some vague hope that it will achieve high performance and outstanding results as if by magic.For instance, even in world-renowned jazz en
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