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Answer Upon - Marketing Without Ego
How can you go wrong when you have a great idea? How can clever, witty or beautiful ads go unnoticed? Is there a way to predict the behavior of potential customers? How can you create marketing and branding materials that will bring in customers?Ask. The first step in marketing a product or service or selling a brand identity is making sure it's the right product, service or brand. You have to find out if you have it right. The way to do that is to ask. Survey.Every single aspect of your business can be improved through the use of surveys. It's true. Everything and anything can be surveyed.Before investing in a new offering:Find out if anyone is interested.What makes them interested?How should it be packaged?What color should it be?How do you position it among its competition? For existing products:How do customers feel they benefit from your product or service?What words do THEY USE to describe the product and its benefits?What do THEY think could be improved?How do THEY related the product to other similar products? Business own
When someone mentions mold it brings to mind visions of green bread or cheese that has been left in the refrigerator too long - things you just throw into the trash without much thought. However, molds are an essential part of our environment. They break down trees, leaves and other types of organic matter; and mold is responsible for some of the foods and medicines that we have today. But inside buildings mold can be unsightly, smell, and cause health problems to the buildings occupants. Cleaning staff may be responsible to either remediate mold that already exists or to prevent mold from growing inside buildings. Knowing the basics about mold can help to put preventive measures into place.Molds can grow almost anywhere as long as moisture (water), an organic food source and oxygen is present. There are roughly 1,000 species of mold spores in the United States and more than 100,000 species worldwide. Mold is generally not a problem unless the spores land on a damp spot and begin growing. There are varieties of mold that grow on wood, paper, carpet, insulation and even everyday dust and dirt.There is no way to remove all the mold spores that are in
If it’s all about us, then it isn’t about our customers. It’s imperative that we are aware of how we conduct our selves and the impact it may be having on our success.
Our ego, however, can serve us as well. Our ego can help us in setting boundaries and standards of performance. It can give us the confidence to know we can make a positive difference for our clients. If we can’t believe in what we do, no one else will.
Ego, in a healthy way, is about playing to our strengths and not to our weaknesses. How can we step away from our ego and market our business more effectively?
1. Maintain an open mind. When we come from a place of ego, we tend to be narrowly scoped. Usually we have difficulty seeing beyond what we can understand. We think we know the only way, that we have all of the answers. Business success, however, demands that we see the bigger picture. We must be open to new ideas, trends, opinions, and most importantly, to the variety of potential customers or clients with whom we’ll undoubtedly interface. An open perspective may lead us to developing new and innovative products or programs. It may allow us to seek out others who we might otherwise dismiss, possibly creating the opportunity for strategic business alliances or partnerships. An open mind opens us up to opportunities.
2. Listen more than you speak. It’s been said that we were given two ears and one mouth so that we could listen twice as much as we speak. While there is definitely merit to this statement, it really goes one step deeper. Almost every single time we speak, we are speaking from a place of ego. We are talking about ourselves, something we saw, something we did, something we have an opinion about. While that is all good and fine, when it comes to business we need to make some adjustments. Business
A basic marketing concept that can have a huge impact on your profitability and the success of your business is ‘The Marketing Funnel’.Many service professionals struggle with converting prospects directly into high paying clients. They make the mistake of trying to sell their high-end services without first developing a relationship with potential clients. The second mistake they make is to offer only a high priced service without any lower priced options.Marketing experts suggest that we provide an opportunity for people to experience our services and expertise at different price points. The theory behind the marketing and sales funnel - sometimes called a pipeline – is that we offer something free at the top end of the marketing funnel, then a mid-priced option, and finally your highest priced services and products at the bottom of the funnel.Here’s what you do to implement this marketing funnel strategy:First, get lots of prospects in the funnel.If you picture your funnel with the wide end at the top and the narrow end at the bottom, you want lots of prospects at the top of your funnel.You need to first ‘cast a wide
Our ego, however, can serve us as well. Our ego can help us in setting boundaries and standards of performance. It can give us the confidence to know we can make a positive difference for our clients. If we can’t believe in what we do, no one else will.
Ego, in a healthy way, is about playing to our strengths and not to our weaknesses. How can we step away from our ego and market our business more effectively?
1. Maintain an open mind. When we come from a place of ego, we tend to be narrowly scoped. Usually we have difficulty seeing beyond what we can understand. We think we know the only way, that we have all of the answers. Business success, however, demands that we see the bigger picture. We must be open to new ideas, trends, opinions, and most importantly, to the variety of potential customers or clients with whom we’ll undoubtedly interface. An open perspective may lead us to developing new and innovative products or programs. It may allow us to seek out others who we might otherwise dismiss, possibly creating the opportunity for strategic business alliances or partnerships. An open mind opens us up to opportunities.
2. Listen more than you speak. It’s been said that we were given two ears and one mouth so that we could listen twice as much as we speak. While there is definitely merit to this statement, it really goes one step deeper. Almost every single time we speak, we are speaking from a place of ego. We are talking about ourselves, something we saw, something we did, something we have an opinion about. While that is all good and fine, when it comes to business we need to make some adjustments. Busines
This Employee Benefits stuff doesn't have to be rocket science!Think back...a long time ago…when you had an open mind! What attracted you to your first job? Maybe you were still living at home and just wanted to make a few extra bucks? Later, when you graduated from High School or College your goals had probably changed. Money was certainly important, but what about those extra "perks" offered by your new employer—enticing weren't they? Maybe you were impressed with being offered all kinds of benefits, from health insurance to a 401k, group life to disability insurance, and even birthdays to vacations days.Perhaps your needs changed as you transitioned from a single person through raising a family. I am sure you have heard the old saying, "The more things change, the more they stay the same." That is certainly true when it comes to basic needs!Today, you may BE the Employer or maybe the Human Resource Manager. Either way, you feel the weight placed upon your shoulders to provide benefits to your employees, to help them feel appreciated, and hopefully somewhat secure. After all, they need
1. Maintain an open mind. When we come from a place of ego, we tend to be narrowly scoped. Usually we have difficulty seeing beyond what we can understand. We think we know the only way, that we have all of the answers. Business success, however, demands that we see the bigger picture. We must be open to new ideas, trends, opinions, and most importantly, to the variety of potential customers or clients with whom we’ll undoubtedly interface. An open perspective may lead us to developing new and innovative products or programs. It may allow us to seek out others who we might otherwise dismiss, possibly creating the opportunity for strategic business alliances or partnerships. An open mind opens us up to opportunities.
2. Listen more than you speak. It’s been said that we were given two ears and one mouth so that we could listen twice as much as we speak. While there is definitely merit to this statement, it really goes one step deeper. Almost every single time we speak, we are speaking from a place of ego. We are talking about ourselves, something we saw, something we did, something we have an opinion about. While that is all good and fine, when it comes to business we need to make some adjustments. Busines
You have your restaurant open for several weeks now, customers are coming in…finally you have employees serving real food. But before you continue with your business further, be sure that you have everything else under control. It’s still important to be informed about what’s hot and what’s not and what’s important in handling a restaurant for business.It’s not only how your restaurant’s look and feel that matter, but how you make your customers happy and satisfied of their entire stay at your restaurant. When they have a good time over-all, they will surely come back and take new friends or relatives with them, and when their friends tell their friends as well, you know what’s going to happen next.Make sure that your restaurant’s atmosphere is friendly all the way through to any customers that you receive. When you have a happy disposition with your business, it reflects that same character to your customers as well. Don’t forget to tell your employees to always give a welcoming smile to whoever comes in your establishment. It’s always important that customers feel your appreciation because they visited.Even when a customer makes a reservat
2. Listen more than you speak. It’s been said that we were given two ears and one mouth so that we could listen twice as much as we speak. While there is definitely merit to this statement, it really goes one step deeper. Almost every single time we speak, we are speaking from a place of ego. We are talking about ourselves, something we saw, something we did, something we have an opinion about. While that is all good and fine, when it comes to business we need to make some adjustments. Busines
Millions of Americans work in the Food Service industry. Often those jobs start off as part-time jobs or temporary jobs. Over time, many of us learn we really enjoy the work and decide to advance into a food career -- even excel – moving into restaurant management jobs, food service management jobs, catering manager jobs, or some other Food related specialty position, like a Pastry Chef job or Executive Chef job. There are many food job opportunities to advance you into a solid career, and earn you more money. Follow the advice in this article and you may just see your own Food career aspirations become reality.Recent studies report five primary reasons why more than half of all Food Industry job interviews end without a job offer being made. Learn these five issues and how to overcome them. Use that knowledge to adjust your own job search, and advance yourself in your current job, or get a great job somewhere else. Do that, and you will likely see your own restaurant or food service job suddenly transform into a career proposition.As you will see in the examples below, job seekers often fail because of poor attention to details and lack of plannin
3. Serve others instead of ourselves. Most of us are in business to make money. That end is worthy and necessary to meet our goal of making a living. But, in order to create a successful business our orientation must be from the standpoint of serving others. It is by serving others that we serve ourselves. Of all of the business blunders, this is probably the one that leads the way to slow growth or to eventual business failure. Each day, we need to evaluate our activities. Certainly we must handle various administrative and operational tasks for our business. But, aside from these, all other activities need to be focused around serving our clients. Ask yourself the question: Is what I’m doing serving or going to serve the needs and requirements of my clientele? If the answer is “no”, re-evaluate why you are doing it. You may be wasting time, money, and energy pursuing activities that will have no value. Orient everything you do around serving others and you’ll naturally end up serving yourself as well.
4. Practice humility. Humility or the state of being humble is an absolute must in business. For no matter what we do in life,
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