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Answer Upon - Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
What is a company profile?
Customer Service - The Disney Way
We had been there a number of times. Ever since our first trip there in 1980 - quite an adventure at that time when travelling from the UK. On that very first visit, my wife was pregnant with our first child, yet this visit in the year 2000, seemed to show us how things had changed.Back in 1980, we bought 'Disney Dollars' a gift voucher featuring all the stars of the shows. There were three denominations and we brought them home and had them framed, back and f
There are 3 ways to grow any business. Just 3:
- Get more customers
- Get more from each sale
- Sell to each customer more frequently.
That’s it - everything else boils down to some variation of these 3 activities.
Most owners and managers want to grow their business. Most of them concentrate exclusively on getting more new customers.
Odd really.
There is lots of marketing research that is pretty consistent in pointing out that it costs somewhere between six and twelve times as much to get a new customer as it does to sell to an existing customer.
And once you have a customer it is generally pretty straightforward to get them to buy from you more often.
What’s that?
Your business is different. You sell a one-off product. There’s no way to get customers to buy more often.
Maybe so.
But I don’t think so.
Here are 35 ideas for you to stick in your brainstorming pot, stir for a while, and then see what comes out at the other end.
Customer focus
1. Actively market to your existing customers
2. Listen to your customers - deliver what they want
3. Keep Customers Informed
4. Start A newsletter
5. Superior Customer Service
6. Target Profitable Customers
7. Over deliver On your Promise
8. Priority hot line for most profitable
9. Active Customer Relationship Management
Business Model
10. Target a Specific Niche 11. Look for niches within niches
12. Use Service Contracts
13. Back-End Selling
14. Pre-Sell After First Sale
15. Joint venture marketing
Reward Customers
16. Establish A Frequent Buyers Club And Card
17. Find Out Everything You Can About Customer
18. Competitions
19. Previews
20. New Offers Every Week, Month
21. Personal letters
22. Reminder Schedule
23. Outgoing Calls
24. Private Unveilings
25. Master the Art Of Saying Thank You
26. Sell the Experience As Much As The Product
Promotions
27. Statement Stuffers
28. Bag stuffers
29. Discount vouchers
30. Bring A Friend Free
31. Surprise Offers
32. Appeal to the emotions
33. Make Your Customers Feel Guilty
34. Direct Mail
35. Target advertisements for existing customers
Now I hope you have found something in this list to get your creative juices flowing. But I regularly come across businesses that claim to have one shot products. Most recently I had a high class kitchen design and build company telling me that none of these things applied to them.
They build solid wood kitchen units, equipped them with the best possible kitchen equipment and expected the kitchen to last 20 years or more.
Now I don’t know what the figures are like in the rest of the World but in the UK people move home, on average, every 4.7 years. Keep in touch. They just might buy from you again.
And what do you know about your customer. Top of the list is that they want to improve their homes and they will pay good money to get top service. They probably are willing to spend money to improve the rest of their home.
Could you do some joint venture marketing with another, non-competing, home improvement company?
Look around. You will find plenty of other companies that would love to be able to market directly to your customers.
Sure, you are not marketing your own service - but does that matter? If you work a deal with another home improvement company they are certain to pay a
Performance metrics need to be tracked diligently. This is never more the case than with networking activities. Many computer consultants know they should be tracking specific performance metrics but fail to have a system to actually do so.A Profit and Loss type method for tracking performance metrics works quite nicely. By setting up a PNL statement you can use your defined performance metrics to track and measure the performance payback from each of the o
What’s that?
Your business is different. You sell a one-off product. There’s no way to get customers to buy more often.
Maybe so.
But I don’t think so.
Here are 35 ideas for you to stick in your brainstorming pot, stir for a while, and then see what comes out at the other end.
Customer focus
1. Actively market to your existing customers
2. Listen to your customers - deliver what they want
3. Keep Customers Informed
4. Start A newsletter
5. Superior Customer Service
6. Target Profitable Customers
7. Over deliver On your Promise
8. Priority hot line for most profitable
9. Active Customer Relationship Management
Business Model
10. Target a Specific Niche 11. Look for niches within niches
12. Use Service Contracts
13. Back-End Selling
14. Pre-Sell After First Sale
15. Joint venture marketing
Reward Customers
16. Establish A Frequent Buyers Club And Card
17. Find Out Everything You Can About Customer
18. Competitions
19. Previews
20. New Offers Every Week, Month
21. Personal letters
22. Reminder Schedule
23. Outgoing Calls
24. Private Unveilings
25. Master the Art Of Saying Thank You
26. Sell the Experience As Much As The Product
Promotions
27. Statement Stuffers
28. Bag stuffers
29. Discount vouchers
30. Bring A Friend Free
31. Surprise Offers
32. Appeal to the emotions
33. Make Your Customers Feel Guilty
34. Direct Mail
35. Target advertisements for existing customers
Now I hope you have found something in this list to get your creative juices flowing. But I regularly come across businesses that claim to have one shot products. Most recently I had a high class kitchen design and build company telling me that none of these things applied to them.
They build solid wood kitchen units, equipped them with the best possible kitchen equipment and expected the kitchen to last 20 years or more.
Now I don’t know what the figures are like in the rest of the World but in the UK people move home, on average, every 4.7 years. Keep in touch. They just might buy from you again.
And what do you know about your customer. Top of the list is that they want to improve their homes and they will pay good money to get top service. They probably are willing to spend money to improve the rest of their home.
Could you do some joint venture marketing with another, non-competing, home improvement company?
Look around. You will find plenty of other companies that would love to be able to market directly to your customers.
Sure, you are not marketing your own service - but does that matter? If you work a deal with another home improvement company they are certain to pay a
I encourage customers to buy books directly from me by noting on my Web site that the books are personally signed by the author. Another author said that, although she didn't mean to offend, she didn't know why anyone would want my signature. After all, I'm not famous.Well, I didn't take offense at her observation. In fact, I was a little surprised by the phenomenon, too. The fact is that I get a lot of feedback from customers about how much they like getting
Business Model
10. Target a Specific Niche 11. Look for niches within niches
12. Use Service Contracts
13. Back-End Selling
14. Pre-Sell After First Sale
15. Joint venture marketing
Reward Customers
16. Establish A Frequent Buyers Club And Card
17. Find Out Everything You Can About Customer
18. Competitions
19. Previews
20. New Offers Every Week, Month
21. Personal letters
22. Reminder Schedule
23. Outgoing Calls
24. Private Unveilings
25. Master the Art Of Saying Thank You
26. Sell the Experience As Much As The Product
Promotions
27. Statement Stuffers
28. Bag stuffers
29. Discount vouchers
30. Bring A Friend Free
31. Surprise Offers
32. Appeal to the emotions
33. Make Your Customers Feel Guilty
34. Direct Mail
35. Target advertisements for existing customers
Now I hope you have found something in this list to get your creative juices flowing. But I regularly come across businesses that claim to have one shot products. Most recently I had a high class kitchen design and build company telling me that none of these things applied to them.
They build solid wood kitchen units, equipped them with the best possible kitchen equipment and expected the kitchen to last 20 years or more.
Now I don’t know what the figures are like in the rest of the World but in the UK people move home, on average, every 4.7 years. Keep in touch. They just might buy from you again.
And what do you know about your customer. Top of the list is that they want to improve their homes and they will pay good money to get top service. They probably are willing to spend money to improve the rest of their home.
Could you do some joint venture marketing with another, non-competing, home improvement company?
Look around. You will find plenty of other companies that would love to be able to market directly to your customers.
Sure, you are not marketing your own service - but does that matter? If you work a deal with another home improvement company they are certain to pay a
Every business needs a good lead generation plan. No matter how well you retain customers, some of them will leave you. Customers no longer need your products, go out of business or change location. Sometimes, even if you're the best, you'll lose them to competitors.So it's important you keep filling that sales funnel. Don't expect to achieve high enquiry and conversion rates right away. As long as you're creating enough new ways for customers to learn about y
30. Bring A Friend Free
31. Surprise Offers
32. Appeal to the emotions
33. Make Your Customers Feel Guilty
34. Direct Mail
35. Target advertisements for existing customers
Now I hope you have found something in this list to get your creative juices flowing. But I regularly come across businesses that claim to have one shot products. Most recently I had a high class kitchen design and build company telling me that none of these things applied to them.
They build solid wood kitchen units, equipped them with the best possible kitchen equipment and expected the kitchen to last 20 years or more.
Now I don’t know what the figures are like in the rest of the World but in the UK people move home, on average, every 4.7 years. Keep in touch. They just might buy from you again.
And what do you know about your customer. Top of the list is that they want to improve their homes and they will pay good money to get top service. They probably are willing to spend money to improve the rest of their home.
Could you do some joint venture marketing with another, non-competing, home improvement company?
Look around. You will find plenty of other companies that would love to be able to market directly to your customers.
Sure, you are not marketing your own service - but does that matter? If you work a deal with another home improvement company they are certain to pay a
In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, in terms of delivering value to shareholder investments, or in the ability to attract inwards and foreign direct investments (IDIs and FDIs).A brand refer
And what do you know about your customer. Top of the list is that they want to improve their homes and they will pay good money to get top service. They probably are willing to spend money to improve the rest of their home.
Could you do some joint venture marketing with another, non-competing, home improvement company?
Look around. You will find plenty of other companies that would love to be able to market directly to your customers.
Sure, you are not marketing your own service - but does that matter? If you work a deal with another home improvement company they are certain to pay a commission for each of your customers that buy from them.
Still not convinced?
Contact us - we like a challenge.
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