There's a gold mine of opportunities to make easier sales and create a loyal following of customers that will return time and again by using your existing customer base to grow your sales. But when I ask small business owners what action they are taking to keep in touch with current customers, the answer is normally "we don't."

How do you turn a pile of dusty invoices and sales receipts into profit generators for your business? How can you create loyal customers who will return time and again to increase your small business bottom line? There are three keys to creating customer loyalty.

1. Know Who They Are. Do you? Compile and maintain a list of your customers. Track their habits. Monitor your list so you know when they are doing business with you differently. Then ask why.
   
   
2. Know What They're Worth. I overheard a remark the other day. It was, "Oh, that lady. I barely pay attention to her. She comes in twice a week, but only spends about five dollars. What a w
   Selling Skills: What Does A Salesperson Do Anyway?
   A salesperson’s responsibility can best be summarized by the following large responsibilities each requiring separate competencies: 1. Prospecting – a salesperson must always be identifying future users of the product or service and determining how they can benefit from the company’s
   st is your most valuable asset.

   There's a gold mine of opportunities to make easier sales and create a loyal following of customers that will return time and again by using your existing customer base to grow your sales. But when I ask small business owners what action they are taking to keep in touch with current customers, the answer is normally "we don't."

   How do you turn a pile of dusty invoices and sales receipts into profit generators for your business? How can you create loyal customers who will return time and again to increase your small business bottom line? There are three keys to creating customer loyalty.

   1. Know Who They Are. Do you? Compile and maintain a list of your customers. Track their habits. Monitor your list so you know when they are doing business with you differently. Then ask why.
      
      
   2. Know What They're Worth. I overheard a remark the other day. It was, "Oh, that lady. I barely pay attention to her. She comes in twice a week, but only spends about five dollars. What a
      Have You Ever Felt There Was Always Too Much Month Left Over At The End Of The Money? Stuart Goldsmi
      Do people choose to be wealthy or poor? Do you have the power to change your financial state for the better with a positive attitude?Hey, Carrie Castro here. I heard about this amazing new product called The Midas Method System that will show you the step-by-step process on how to ach
      s what action they are taking to keep in touch with current customers, the answer is normally "we don't."

      How do you turn a pile of dusty invoices and sales receipts into profit generators for your business? How can you create loyal customers who will return time and again to increase your small business bottom line? There are three keys to creating customer loyalty.

      1. Know Who They Are. Do you? Compile and maintain a list of your customers. Track their habits. Monitor your list so you know when they are doing business with you differently. Then ask why.
         
         
      2. Know What They're Worth. I overheard a remark the other day. It was, "Oh, that lady. I barely pay attention to her. She comes in twice a week, but only spends about five dollars. What a
         How to Get Your Business More Disciplined
         Discipline is very important in organizations as it is for organizing you personal life. If you want to achieve something in sports or any other area you cannot without. But what is it exactly?According to the free dictionary, the verb discipline may be used to express four actions: t
         n time and again to increase your small business bottom line? There are three keys to creating customer loyalty.
         1. Know Who They Are. Do you? Compile and maintain a list of your customers. Track their habits. Monitor your list so you know when they are doing business with you differently. Then ask why.
            
            
         2. Know What They're Worth. I overheard a remark the other day. It was, "Oh, that lady. I barely pay attention to her. She comes in twice a week, but only spends about five dollars. What a
            TRY Before You BUY
            Advertising is a necessity in business. You must inform people about your goods or services. However, there are many forms of incentive advertising which can be employed to promote sales. And in some cases the cost is very small.The small business proprietor who is often dwarfed by
            are doing business with you differently. Then ask why.
            
            
         3. Know What They're Worth. I overheard a remark the other day. It was, "Oh, that lady. I barely pay attention to her. She comes in twice a week, but only spends about five dollars. What a waste of my time." Have you had the same thought about any of your customers? Before you dismiss the customer that only spends five dollars, take a look at her long-term value. How often does she purchase over time? How many people does she refer to you that have the same spending habits? A $5 customer can really be worth over $50,000 in the long term and should be treated like a queen.
            
            
         4. Take Action. Your customers are busy people. They need to be reminded that you exist and how you can eliminate their pain (wants or needs). Have you ever received mail from a company and decided to save it so you could "check them out later?" Then you find that piece of mail in your "to do" stack months later and realize you never contacted them. Your customers do that too. You have to remind them. Often.
         Customer loyalty is not rocket science. But it does take consistent effort. Over 90% of small business owners are letting money walk out the door of their business each and every day. Are you one of them?