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CRM for the SME Market: More than Just Technology
Are your customers at the centre of your organisation? Are you confident that you can optimize your CRM strategy to maximize value from your CRM technology investments? This White Paper by ROCC outlines just some of the principles of im

xecution process. This person will be your go-to person at the show and should have a major role in booth staffing, training, and follow-up after the s

Will Lawyers Sue Ford Motor Company on behalf of Shareholders if They Go Private?
We may see some interesting type lawsuits and new case law develop in the very near future as Ford Motor Company’s stock drops. Why you ask? Well it appears Ford Motor Company is going to go private, but in doing so some might say that

An important factor in making your time, efforts and expenses worthwhile at a trade show is proper selection and training of your booth staff. Here are some tips for being well prepared to work your next trade show.

Choose a Leader

During the preparation and execution of a trade show engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organizations. Before you assign any staffing, determine who is leading the overall effort, and have that person positioned as such throughout the planning and execution process. This person will be your go-to person at the show and should have a major role in booth staffing, training, and follow-up after the s

Lead Generation - 5 Keys to Generating Leads With Minimal Waste and Maximum Effectiveness
Let’s face it; leads are the lifeblood of any business. Without them, any business struggles and will eventually withers away. For this reason, it’s vitally important that your business have a system in place for capturing leads on a

some tips for being well prepared to work your next trade show.

Choose a Leader

Importance of Branding in Your Advertising Campaign
Marketing is a vital and important aspect of bringing customers to your business. While marketing isn't the selling point, you cannot sell without first having attracted a clientele. Knowing how vital marketing is to your business you s

w engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organizations. Before you assign any staffing, determine who is leading the overall effort, and have that person positioned as such throughout the planning and execution process. This person will be your go-to person at the show and should have a major role in booth staffing, training, and follow-up after the s

The Cost of Doing Business in South Africa
A recent survey by The Economist Intelligence Unit ranked South Africa as highly cost effective (10th out of 31 countries surveyed).South Africa's exchange rate makes it one of the least expensive countries in which to do busines

ons. Before you assign any staffing, determine who is leading the overall effort, and have that person positioned as such throughout the planning and execution process. This person will be your go-to person at the show and should have a major role in booth staffing, training, and follow-up after the s

3 Types of Capital Investment for your Business - from a South African Perspective
Capital is normally required for three possible applications, namely:1. Fixed Capital:Fixed capital refers to your business needs to buy fixed assets. This means that you need the capital to buy things lik

xecution process. This person will be your go-to person at the show and should have a major role in booth staffing, training, and follow-up after the show.

Determine Booth Staff

Several weeks prior to traveling to the show, you will have decided who is going to staff your exhibit booth at the show. The number of people working your booth depends on how much space you have, whether you have scheduled appointments with clients or prospects during the show, the number of expected attendees at the show and other factors, but the following is a good rule of thumb: 2 booth staffers for the first 10' of booth space + 1 staffer for each additional 10' of space. That equation would work like this:

10x10 space = 2 staff people

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Naming a product tis the sort of thing that sounds like fun until you've had to do it. In many industries, the best names are already taken and there are a lot of legal hurdles to overcome in the search for the perfect name. Alas, there may be no perfect name. But here are some tips for your organization to at least find some serviceable names.

Only you know what your capital reserves are and what type of reserves your business will require from month-to-month. While some businesses are more sophisticated than others, only you have access to the full spectrum of your financial position today and the forecast of what responsibilities there are to come. It is not only essential that you prepare yourself adequately; it's crucial.

The buying and selling of privately owned businesses in Australia has often been referred to as the hidden market. This is due to the fact that historically businesses have been very reluctant to reveal that they are for sale, which has kept a $Trillion market be hidden from view. But this is starting to change.

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Answer Upon - Trade Show Booth Staffing

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