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Answer Upon - Real Estate Postcards: How to Differentiate Yourself
I spent over thirty years of my life as an advertising consultant and I must say it’s been an amazing experience. I’ve met terrific businesses, people, and made many friends. But the single most reward was the knowledge I gained from all their stories. These interactions made me a better consultant as I was able to pass this insight onto my clients. Yet,
Let's brainstorm...
What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talking about? How can you capitalize on t
Full-color, glossy print inserts are one of the best marketing methodologies available for small businesses looking to grow their sales and attract new customers. For decades, print advertising has been among the most rewarding, effective, and lasting forms of marketing. The results of print inserts in particular are fast, measurable, and hugely cost-effective when carried o
The following question comes from a real estate postcard questionnaire I sent to more than 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.
Question:
How do I differentiate my real estate postcards from what all of the other agents are mailing in my area?
Answer:
You're wise not to imitate other agents in your area. The only time you should duplicate a marketing strategy that's already used in your market is when you can do it better -- like ten times better. But as a new agent, it would be difficult to compete by stacking up recent sales.
So why not go where they're not going? Why not come up with a great idea that nobody else is doing in your market, and then build a postcard campaign around it.
Let's brainstorm...
What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talking about? How can you capitalize on th
Medical billing of parental nutrition claims, as with enteral nutrition claims is relatively new in comparison to other billable services. The parental nutrition CMN is electronically transmitted using the GP0 record. In this installment we're going to cover the GP0 record, starting with field number 8.GP0 field 8, positions 42 - 43, is the number of months of this
Question:
How do I differentiate my real estate postcards from what all of the other agents are mailing in my area?
Answer:
You're wise not to imitate other agents in your area. The only time you should duplicate a marketing strategy that's already used in your market is when you can do it better -- like ten times better. But as a new agent, it would be difficult to compete by stacking up recent sales.
So why not go where they're not going? Why not come up with a great idea that nobody else is doing in your market, and then build a postcard campaign around it.
Let's brainstorm...
What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talking about? How can you capitalize on t
The corporate Christmas card is more common than ever, especially since market research studies have shown that customers really do appreciate the personal touch when contacted by businesses. This is because most people resent doing business in what seems to be a technologically sophisticated and cold world. As is true of traditional Victorian Christmas card, the corporate C
So why not go where they're not going? Why not come up with a great idea that nobody else is doing in your market, and then build a postcard campaign around it.
Let's brainstorm...
What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talking about? How can you capitalize on t
A little over seven months ago my life started changing in a really radical way. In the beginning I thought it had nothing to do with my business and that I’d be able to keep my personal problems out of the business. Soon I realized that because I’d started my business with the intent of integrating my life and my work, that some of my work was going to change for a while.
So why not go where they're not going? Why not come up with a great idea that nobody else is doing in your market, and then build a postcard campaign around it.
Let's brainstorm...
What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talking about? How can you capitalize on t
The day job as a manager is all about managing your people to deliver, to meet the needs of your customers or clients and generating success after success! Right? And you have consequences if that doesn't happen.Worst case scenario is that you lose your job or your business, because your people haven't delivered. So the temptation is understandable. Get in there, dirt
Let's brainstorm...
What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talking about? How can you capitalize on that? Are you comfortable speaking in front of groups? If so, you could build a seminar program and promote it with postcards.
Do you know any mortgage people in the area? Why not ask them to partner up with you for mutual gain? What if you made the seminar a regular thing, like "First Friday." What if you built a website just for the seminar ... really giving it a life of its own, with testimonials, photos of previous sessions, maps to the location, the works.
Maybe you could get local media coverage? Free donuts? Business cards by the door? Take-home information kits with your bio as the last page? A sign-up form with email address so you can send them market updates?
Keep brainstorming! This is how great ideas are born. And when you've got a great idea, you can turn it into a great postcard message. And when you make a great offer like that, you
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