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Answer Upon - Real Estate Postcards: How Do I Drive Web Traffic?
European store fixtures are sought by most store owners. It is found to be more advanced technologically than American fixtures. This is because Europeans combine innovative designs with the latest manufacturing techniques to create new products. Customers are therefore able t
And don't forget about your web-based lead generation. Driving traffic to a website is only half the equation. The other half is turning that traffic into a relationship. But that's another article entirely.
Good luck with your real estate postcard marketing!
* Copyright 2007, Brandon Cornett. You may repu
What do your customers experience when they interact with your business? As a mystery shopper, I help businesses see themselves through the eyes of their customers by posing as a typical customer and evaluating t
This question comes from a real estate postcard marketing survey I sent to over 3,000 agents and brokers. From hundreds of responses, I compiled a list of the most commonly asked questions about real estate postcards. This is one of those questions.
Question:
What are the best postcard techniques to drive readers to your website?
Answer:
Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website, whether it's an info-request form, signing up for listing information, or what have you. Without lead generation, you have no way to capitalize on your website traffic and connect with visitors.
With that out of the way...
One of the best ways to generate website traffic with postcards is to create an outstanding website in the first place. Then it's simply a matter of promoting the website with your postcards to get people to visit (and, ideally, make a connection with them from there).
It's a great question you ask, because postcards and websites make perfect marketing partners. This combo lets you offer recipients another way to respond, and multiple response paths are almost always a good thing in direct mail.
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website like this, I would first create a theme like "Where Austin Goes for Home Buying Information" and then work to make the website live up to that theme. It would be easy to drive traffic to such a site with postcards.
And don't forget about your web-based lead generation. Driving traffic to a website is only half the equation. The other half is turning that traffic into a relationship. But that's another article entirely.
Good luck with your real estate postcard marketing!
* Copyright 2007, Brandon Cornett. You may repub
Coil, or spiral, binding is the most familiar type of binding technology that may be usually seen in blank notebooks. Binding is a procedure by which pages and cover of a book are bound together by using a ribbon sewn along an edge of a book for support or beautification. Gene
With that out of the way...
One of the best ways to generate website traffic with postcards is to create an outstanding website in the first place. Then it's simply a matter of promoting the website with your postcards to get people to visit (and, ideally, make a connection with them from there).
It's a great question you ask, because postcards and websites make perfect marketing partners. This combo lets you offer recipients another way to respond, and multiple response paths are almost always a good thing in direct mail.
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website like this, I would first create a theme like "Where Austin Goes for Home Buying Information" and then work to make the website live up to that theme. It would be easy to drive traffic to such a site with postcards.
And don't forget about your web-based lead generation. Driving traffic to a website is only half the equation. The other half is turning that traffic into a relationship. But that's another article entirely.
Good luck with your real estate postcard marketing!
* Copyright 2007, Brandon Cornett. You may repu
Over a long period of two decades in the capacity of academician and practitioner of survey research and survey analysis, I have seen my students and executives fear one thing for sure - survey analysis. Anything having remote connection to statistics is like reading a death s
It's a great question you ask, because postcards and websites make perfect marketing partners. This combo lets you offer recipients another way to respond, and multiple response paths are almost always a good thing in direct mail.
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website like this, I would first create a theme like "Where Austin Goes for Home Buying Information" and then work to make the website live up to that theme. It would be easy to drive traffic to such a site with postcards.
And don't forget about your web-based lead generation. Driving traffic to a website is only half the equation. The other half is turning that traffic into a relationship. But that's another article entirely.
Good luck with your real estate postcard marketing!
* Copyright 2007, Brandon Cornett. You may repu
The most important section that reviewers will look at in resumes is the work experience history. Most resumes I've seen fall flat because most people write their work experience from a purely job description point of view. This is not the most effective way of capturing you
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website like this, I would first create a theme like "Where Austin Goes for Home Buying Information" and then work to make the website live up to that theme. It would be easy to drive traffic to such a site with postcards.
And don't forget about your web-based lead generation. Driving traffic to a website is only half the equation. The other half is turning that traffic into a relationship. But that's another article entirely.
Good luck with your real estate postcard marketing!
* Copyright 2007, Brandon Cornett. You may repu
While most of us have heard statistics about the financial losses surrounding identity theft, most people aren’t surprised to learn that data theft is growing at more than 650% over the past three years, according to the Computer Security Institute and the FBI. What some indi
And don't forget about your web-based lead generation. Driving traffic to a website is only half the equation. The other half is turning that traffic into a relationship. But that's another article entirely.
Good luck with your real estate postcard marketing!
* Copyright 2007, Brandon Cornett. You may republish this article online if you retain the author's byline and the active hyperlinks below.
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