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  • Answer Upon - 14 Unique and Inexpensive Ways to Market and Advertise Your Business

    Your Home Based Internet Business Will Make Life Easier
    Say goodbye to a cranky, overbearing, demanding boss. Say goodbye to your cramped office space. Say goodbye to office politics. Say goodbye to the 9 to 5, five to seven day per week work regime.Say hello to the freedom of EARNING AN INCOME ONLINE by establishing your very own HOME BASED INTERNET BUSINESS.Home Business Entrepreneurs can receive tax-breaks for legitimate business expenses. Tax breaks at years end on various expenditure such as the lease or purchase of computers, printers and scanners is just one area of tax relief. Basically anything used in the pursuit of your HOME BASED INTERNET BUSINESS can be claimed, but ensure you investigate each claim with your Accountant or Financial Adviser. After all, you don't want the tax-man on your back! Your Home Business stationery, and even a proportionate share of your domestic telephone and ele
    a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)

    5K Runs & Marathons - Become a sponsor at one of these events. These events are usually a sponsor themselves (Breast Cancer, Leukemia, AIDS, etc.) Sponsor one of these events, they'll usually allow you to get a table and will put your information in the "Sponsors" bag that they hand out to the runners in the event. These events can be very costly to sponsor, but if you look, you'll be able to find some cheap ones.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a

    Mobile Car Wash in Dayton OH
    Dayton, OH needs a really serious mobile car wash business. Everyone is into their cars there and it is like a mini automobile capital of the World. In fact I understand that GM holds the SUV assembly record in Dayton, average of 28 hours or something like that? I was talking with some General Motors at Starbucks there in Dayton's Southern Suburb area about it.Unfortunately many workers were getting axed with the lay offs. Well at least every one can get the same employee discount as everyone else now? I hope that does boost sales in the industry, like they say; "What is good for GM, is good for America?" The people of Dayton OH are into their auto industry, which make it a great market for a mobile carwash business. I believe the area in Dayton is good for this type of business:http://ezinearticles.com/?Dayton,-OH;-Why-your-Company-needs-to-ex
    Local Church Festivals - Every spring or fall, churches in your area typically host a variety of events, festivities, and church yard sales. Contact these churches and rent a table for the event. Rental fees are usually less than $20 dollars and can be a great source of leads.

    Make sure to bring products with you and make sure to have some type of contest registration/drawing so you're able to collect names, emails and mailing addresses. This will allow you to continue up-selling to these potential prospects.

    Balloon Advertising - Get your company name, phone # and website address printed onto balloons. These are fairly cheap, usually around .03-.07 cents each (1,000 balloons for about $70 dollars). Make sure to put the services/products you offer with a special call-to-action.

    You can then distribute the balloons at local events, charities, birthday parties, etc…thus giving your business lots of exposure.

    Customized T-shirts - Everybody wears t-shirts and would gladly accept a FREE one. But don't do the usual thing here; make your message stand out! I like the controversial angle…make your message 'unforgettable'.

    For example…I have t-shirts that say:

    WORKING FOR "THE MAN" SUCKS! Make Money, Get Rich & Enjoy Life! Go to: www.HippoMarketing.com

    Welcome Wagon - Most neighborhoods have the Welcome Wagon, which is a service that welcomes new people into the neighborhood. They generally deliver the new homeowner a bag of goodies from local businesses. This is a great opportunity to get your name in front of new residents. It's fairly inexpensive and you should try this.

    Library Bookmarks - Contact local libraries in your area about leaving behind 'FREE' bookmarkers. Put your information on it (Not the boring typical messages of course). You can typically leave a couple of hundred of these behind and check back every 3 months to replenish (you may have to check back more often depending on how busy the library is). Offer some type of contest on the bookmarker (maybe a $10 gift certificate to Barnes & Nobles, Amazon.com, or wherever…your goal is to get their names and addresses - direct them to your web site to register).

    Teach & Hold Classes - If you have a specialized skill, then teach others in a classroom setting. If you're into scrap booking, why not teach new moms how to do this with their new baby pictures? It doesn't matter what you know, teach a class. Contact local community centers, churches, community colleges and libraries. This is a great way to generate sales and leads. Once you teach a series of classes, then you can contact the people you've taught and up-sell them "advanced training". Give it a try!

    Children's Coloring Books - Make your own 10 page coloring book and put some advertising on the pages. Distribute to local restaurants, doctor offices, banks and daycare centers (trust me… they'll be glad to see you). You can generally find a 4-piece box of crayons for about .10 cents a box.

    Go a step further and have the parents send in their child's coloring to win a free happy meal or ice-cream from Dairy Queen…This ensures the parents see your advertisements and you now have their name and mailing address which will allow you to continue marketing to them.

    College Campuses - Most of your college campuses generally have days where they'll allow vendors to come out and setup tables. We did this at Spelman College here in Atlanta when we were in the cell-phone & pager business. We made a killing. These kids have access to money and credit cards and are willing to spend money. Booths typically cost $50 and you'll see many other vendors there too.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)

    5K Runs & Marathons - Become a sponsor at one of these events. These events are usually a sponsor themselves (Breast Cancer, Leukemia, AIDS, etc.) Sponsor one of these events, they'll usually allow you to get a table and will put your information in the "Sponsors" bag that they hand out to the runners in the event. These events can be very costly to sponsor, but if you look, you'll be able to find some cheap ones.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a t

    10 Steps in Helping You Start Your Alpaca Ranch
    Interested in starting your own alpaca ranch? You are not alone. The alpaca industry has been thriving since the early 1980’s, so there is no need to reinvent the wheel. One of the best things going for the alpaca industry is the alpaca rancher. I have never met a group so friendly and willing to pass on their knowledge to all the newbies joining. In keeping the knowledge flowing I share with you 10 steps to make your startup easier: Attend Alpaca University or Seminars: There are numerous ranches that offer education on alpacas. There are classes on how to purchase quality alpacas, maintaining your alpacas, neonatal and birthing classes, through how to set up your own ranch store. These classes are very informative and give you a taste of what is needed before you make your first purchase. The classes run on average $150 each. It is well worth th
    rts - Everybody wears t-shirts and would gladly accept a FREE one. But don't do the usual thing here; make your message stand out! I like the controversial angle…make your message 'unforgettable'.

    For example…I have t-shirts that say:

    WORKING FOR "THE MAN" SUCKS! Make Money, Get Rich & Enjoy Life! Go to: www.HippoMarketing.com

    Welcome Wagon - Most neighborhoods have the Welcome Wagon, which is a service that welcomes new people into the neighborhood. They generally deliver the new homeowner a bag of goodies from local businesses. This is a great opportunity to get your name in front of new residents. It's fairly inexpensive and you should try this.

    Library Bookmarks - Contact local libraries in your area about leaving behind 'FREE' bookmarkers. Put your information on it (Not the boring typical messages of course). You can typically leave a couple of hundred of these behind and check back every 3 months to replenish (you may have to check back more often depending on how busy the library is). Offer some type of contest on the bookmarker (maybe a $10 gift certificate to Barnes & Nobles, Amazon.com, or wherever…your goal is to get their names and addresses - direct them to your web site to register).

    Teach & Hold Classes - If you have a specialized skill, then teach others in a classroom setting. If you're into scrap booking, why not teach new moms how to do this with their new baby pictures? It doesn't matter what you know, teach a class. Contact local community centers, churches, community colleges and libraries. This is a great way to generate sales and leads. Once you teach a series of classes, then you can contact the people you've taught and up-sell them "advanced training". Give it a try!

    Children's Coloring Books - Make your own 10 page coloring book and put some advertising on the pages. Distribute to local restaurants, doctor offices, banks and daycare centers (trust me… they'll be glad to see you). You can generally find a 4-piece box of crayons for about .10 cents a box.

    Go a step further and have the parents send in their child's coloring to win a free happy meal or ice-cream from Dairy Queen…This ensures the parents see your advertisements and you now have their name and mailing address which will allow you to continue marketing to them.

    College Campuses - Most of your college campuses generally have days where they'll allow vendors to come out and setup tables. We did this at Spelman College here in Atlanta when we were in the cell-phone & pager business. We made a killing. These kids have access to money and credit cards and are willing to spend money. Booths typically cost $50 and you'll see many other vendors there too.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)

    5K Runs & Marathons - Become a sponsor at one of these events. These events are usually a sponsor themselves (Breast Cancer, Leukemia, AIDS, etc.) Sponsor one of these events, they'll usually allow you to get a table and will put your information in the "Sponsors" bag that they hand out to the runners in the event. These events can be very costly to sponsor, but if you look, you'll be able to find some cheap ones.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a

    Creativity in Business
    Creativity!Creativity! – Are you Creative? Can you learn to be creative or is it something you are born with?Creativity is a process of developing and expressing novel ideas that are likely to be useful.OrCreativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.Therefore creativity is a process that anyone can improve on. Defining that process and improving on it is what we need to do to increase our creativity. Moreover, the purpose or goal of the creative process is the solving of a particular problem or the satisfying of a specific need, so if we keep this in mind, our process will have better results.In order to be creative, you need to be able to view t
    replenish (you may have to check back more often depending on how busy the library is). Offer some type of contest on the bookmarker (maybe a $10 gift certificate to Barnes & Nobles, Amazon.com, or wherever…your goal is to get their names and addresses - direct them to your web site to register).

    Teach & Hold Classes - If you have a specialized skill, then teach others in a classroom setting. If you're into scrap booking, why not teach new moms how to do this with their new baby pictures? It doesn't matter what you know, teach a class. Contact local community centers, churches, community colleges and libraries. This is a great way to generate sales and leads. Once you teach a series of classes, then you can contact the people you've taught and up-sell them "advanced training". Give it a try!

    Children's Coloring Books - Make your own 10 page coloring book and put some advertising on the pages. Distribute to local restaurants, doctor offices, banks and daycare centers (trust me… they'll be glad to see you). You can generally find a 4-piece box of crayons for about .10 cents a box.

    Go a step further and have the parents send in their child's coloring to win a free happy meal or ice-cream from Dairy Queen…This ensures the parents see your advertisements and you now have their name and mailing address which will allow you to continue marketing to them.

    College Campuses - Most of your college campuses generally have days where they'll allow vendors to come out and setup tables. We did this at Spelman College here in Atlanta when we were in the cell-phone & pager business. We made a killing. These kids have access to money and credit cards and are willing to spend money. Booths typically cost $50 and you'll see many other vendors there too.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)

    5K Runs & Marathons - Become a sponsor at one of these events. These events are usually a sponsor themselves (Breast Cancer, Leukemia, AIDS, etc.) Sponsor one of these events, they'll usually allow you to get a table and will put your information in the "Sponsors" bag that they hand out to the runners in the event. These events can be very costly to sponsor, but if you look, you'll be able to find some cheap ones.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a

    Why You Don't NEED a Marketing Plan
    If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no.I'll tell you exactly how I did it.Are you ready?I picked up the phone.A few months ago, I was flipping through a past issue of Entrepreneur and saw they had a section that listed Web resources.I looked at the bottom of the page and saw the name of the author.I flipped to the front of the magazine, found the masthead, and located the phone number for their editorial offices.I called that number and asked for that guy.He pick
    es, banks and daycare centers (trust me… they'll be glad to see you). You can generally find a 4-piece box of crayons for about .10 cents a box.

    Go a step further and have the parents send in their child's coloring to win a free happy meal or ice-cream from Dairy Queen…This ensures the parents see your advertisements and you now have their name and mailing address which will allow you to continue marketing to them.

    College Campuses - Most of your college campuses generally have days where they'll allow vendors to come out and setup tables. We did this at Spelman College here in Atlanta when we were in the cell-phone & pager business. We made a killing. These kids have access to money and credit cards and are willing to spend money. Booths typically cost $50 and you'll see many other vendors there too.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)

    5K Runs & Marathons - Become a sponsor at one of these events. These events are usually a sponsor themselves (Breast Cancer, Leukemia, AIDS, etc.) Sponsor one of these events, they'll usually allow you to get a table and will put your information in the "Sponsors" bag that they hand out to the runners in the event. These events can be very costly to sponsor, but if you look, you'll be able to find some cheap ones.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a

    Components of a Data Warehouse Architecture - Part 4, Kimball vs Inmon
    In parts 2 & 3 of this article series, we described the data warehouse architecture according to the Kimball and the Inmon approach. In the present article we shall describe the main differences between the two approaches and their common points. The two approaches have the following common points: The proposed use of a staging area, when the volume of data and the extraction-transformation-loading (ETL) complexity is high The implementation of automated ETL processes The use of multidimensional structures and analysis at the data mart level, based on the dimensional model and on-line analytical processing (OLAP) toolsThe use of an iterative development approach, which is however based on different design and development methodologies.The main differences are identified at the following points (K for Kimball, I
    a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)

    5K Runs & Marathons - Become a sponsor at one of these events. These events are usually a sponsor themselves (Breast Cancer, Leukemia, AIDS, etc.) Sponsor one of these events, they'll usually allow you to get a table and will put your information in the "Sponsors" bag that they hand out to the runners in the event. These events can be very costly to sponsor, but if you look, you'll be able to find some cheap ones.

    Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)

    Sponsor a Doctor's Office - I'm sure you've seen those magazine racks in the doctors' office and it said "Magazines Are Provided Courtesy of Cartess Pharmacy".

    Now you can sponsor those magazine racks yourself and put your company name there and since you own and control what goes on the rack, put a few phamplets, booklets or fliers marketing your own services…surely, they wouldn't mind you using 2 slots? Each month, just make sure to update the rack with the current months issue. This works extremely well. You can get these racks anywhere from $25-$45 each. Here's a link to get you started on your search (and you may find some on ebay): www.specialtystoreservices.com

    Yearbook Advertising - Run ads in the back of high school yearbooks. These advertisements are fairly inexpensive and are a great way to get your message out!

    Mom & Pop Businesses - At some restaurant chains you'll find advertisements posted above urinals in the men's restrooms (I don't know what they have going on in the female restrooms…I guess I'll have to sneak in to find out). Anyhow, talk to the storeowner and find out if you could post your advertisements in the bathroom…Offer them a nominal monthly fee and they just might do it.

    Go to other small mom and pop stores such as pharmacies, Laundromats, tanning salons, spas, etc., and ask them if you could sponsor 'real estate' in their store, such as their glass doors, bathroom doors and above urinals, countertop displays, desktops, etc…Get really creative here!

    Library Bulletin Boards - Every single library I've been too usually have a bulletin board where you can post your business card, postcard or flyer. Check back often, this is an inexpensive way to get your services seen.

    That's it for now. If you have tested and tried some unique and inexpensive ways to make consumers aware of your business, please email us and we'll include your ideas in our next updated version.

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