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Answer Upon - Does Your Compelling Offer Sing or Dance?
Do you think choosing an insurance for your home and its contents might take days on end? And involve visiting countless insurance agents and trying to make sense of their advice? Well, no more ringing up, no more endless sales talk from eager insurance agents.The advantage of getting an instant quote is that websites with instant quo
Many business owners want to stand out as long as they can still fit in. It's a belief based on the fear of being different.
Instead of tapping into the uniq
Most people are amazed to learn that electrolysis was invented in England in the late 1800s by an optometrist named Dr. Charles Michel. Even more amazing is the fact that a little over 125 years later, electrolysis is still the only proven method to permanently remove unwanted hair!You may find this statement hard to believe because
While watching the 2006 release of Happy Feet, I was reminded that the land of business and the land of Emperor Penguins have much in common.
Let me explain...
In the land of Emperor Penguins, all penguins sing and each finds their own special song (their heart song) to attract their soul mate.
To succeed in business, a special song (your compelling offer) is what attracts new and repeat business to you on a continual basis. Yet, instead of searching for and presenting your unique heart song, many business owners try to duplicate someone else's.
You've seen them; sales pages, brochures, email messages, all claiming to provide you with the 'magic pill' when in fact, they look and sound exactly like the previous empty promise made by another vendor.
In business, your compelling offer should not only consist of an unfulfilled need you know your target market has, but should be delivered in a way that is unique to you and your brand.
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he dances to express his heart.
Many business owners want to stand out as long as they can still fit in. It's a belief based on the fear of being different.
Instead of tapping into the uniq
Music is an extremely important part of any wedding ceremony. Most couples will have some type of live music playing during their wedding reception and decide to have entertainment in the form of music at the reception. During the ceremony, the right music played at the right time can be moving. Piano or stringed quartets are often popula
Let me explain...
In the land of Emperor Penguins, all penguins sing and each finds their own special song (their heart song) to attract their soul mate.
To succeed in business, a special song (your compelling offer) is what attracts new and repeat business to you on a continual basis. Yet, instead of searching for and presenting your unique heart song, many business owners try to duplicate someone else's.
You've seen them; sales pages, brochures, email messages, all claiming to provide you with the 'magic pill' when in fact, they look and sound exactly like the previous empty promise made by another vendor.
In business, your compelling offer should not only consist of an unfulfilled need you know your target market has, but should be delivered in a way that is unique to you and your brand.
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he dances to express his heart.
Many business owners want to stand out as long as they can still fit in. It's a belief based on the fear of being different.
Instead of tapping into the uniq
The TITLE tag is one of the most important tags in your web sites coding with regard to obtaining favorable rankings in the search engines. It is the first thing a search engine (or its robot) will look at to try and determine what the site is about. As such, it is important that the search engine sees “keywords” in this tag related to your
You've seen them; sales pages, brochures, email messages, all claiming to provide you with the 'magic pill' when in fact, they look and sound exactly like the previous empty promise made by another vendor.
In business, your compelling offer should not only consist of an unfulfilled need you know your target market has, but should be delivered in a way that is unique to you and your brand.
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he dances to express his heart.
Many business owners want to stand out as long as they can still fit in. It's a belief based on the fear of being different.
Instead of tapping into the uniq
Things go in cycles - we've all heard this. Email marketing isn't new, far from it. It's been through at least one cycle from being leading edge, to being a trend, to being abused. Many thought that spam filters would reduce the applicability of email marketing. Well, read on, because we're in the next generation of email marketing - post
In business, your compelling offer should not only consist of an unfulfilled need you know your target market has, but should be delivered in a way that is unique to you and your brand.
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he dances to express his heart.
Many business owners want to stand out as long as they can still fit in. It's a belief based on the fear of being different.
Instead of tapping into the uniq
Sarbanes Oxley Law, more commonly known as SOX, is a popular legal tool to ensure that the right measures of corporate governance are infused in the business operations to avoid any corporate scams or misreporting. In fact, the area governed by this act is much larger and diverse, yet the eventual aim is to curtail any illegal activity in th
Many business owners want to stand out as long as they can still fit in. It's a belief based on the fear of being different.
Instead of tapping into the unique talents and skills you already posses (and designing your offer around that) you search for a way to take what everyone else is doing and make it slightly different without excluding anyone. Does that sound authentically compelling to you?
The thing is, we've all been there in our business. It's not until you slow down, assess your unique and compelling proposition and then deliver that message with your own brand flair that you cross the hurdle of sameness.
If you're at all concerned about excluding prospective clients and customers understand this brand truth...your brand is not a perfect match for everyone. Identify your perfect match and then design your message to attract them. You will only exclude those that aren't right for you and your business. I promise you, this is a much easier model to follow.
The character of Mambo teaches us that only when you truly accept your special talents, skills and quirks will you gain that edge you seek. And who knows, once you do that, you too might start an entire revolution and be the hero of your market!
Here's to finding your heart song.
©2007 Liz Pabon. All rights reserved.
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