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Answer Upon - How Much Should You Invest Towards Marketing Your Business?
When dealing with decisions using Cost Benefit techniques it is very important to follow the proven principles. The health of your company and your reputation depend on it. If these rules are not followed then your decisions could be flawed.Let's start, shall we?Mistake #1
So if you invest $100 on marketing your business properly, and get $200 in sales from that investment...what would happen if you invested $1000 in the same marketing campaign? $10000? $100,000? That's right, you can keep on tr
One of the major challenges facing organizations today is to ensure accountability with its policies, procedures and philosophy. Over the years, I have seen numerous instances where there are rules, standards, expectations and policies that are continuously ignored, sabotaged, and/or br
Miss any one of the three key elements:
1) The right places (market area)
2) The right techniques (correct message, and type of marketing)
3) The right audience (marketing your product to someone who wants to buy)
And your campaign goes BOOM (it implodes)!
Period. It doesn't matter if you invest 3% of your sales or 30% of your sales...if you have the three key elements locked in...you will get pretty much the same proportion of Return On Investment.
So if you invest $100 on marketing your business properly, and get $200 in sales from that investment...what would happen if you invested $1000 in the same marketing campaign? $10000? $100,000? That's right, you can keep on tr
A couple months back I had a little plumbing problem that required turning off the water to the house. Our do-it-yourself job was great until we needed to turn the water back on and nothing happened. Several frustrating hours later the emergency plumber came to the rescue and made every
Miss any one of the three key elements:
1) The right places (market area)
2) The right techniques (correct message, and type of marketing)
3) The right audience (marketing your product to someone who wants to buy)
And your campaign goes BOOM (it implodes)!
Period. It doesn't matter if you invest 3% of your sales or 30% of your sales...if you have the three key elements locked in...you will get pretty much the same proportion of Return On Investment.
So if you invest $100 on marketing your business properly, and get $200 in sales from that investment...what would happen if you invested $1000 in the same marketing campaign? $10000? $100,000? That's right, you can keep on tr
There is a crucial element of internet marketing, often forgotten or simply not utilized by work at home hopefuls. Without this element, you may feel like you’re driving a car on a winding highway at a high speed, blindfolded. You could wreck, and never know what hit you. In that sce
Miss any one of the three key elements:
1) The right places (market area)
2) The right techniques (correct message, and type of marketing)
3) The right audience (marketing your product to someone who wants to buy)
And your campaign goes BOOM (it implodes)!
Period. It doesn't matter if you invest 3% of your sales or 30% of your sales...if you have the three key elements locked in...you will get pretty much the same proportion of Return On Investment.
So if you invest $100 on marketing your business properly, and get $200 in sales from that investment...what would happen if you invested $1000 in the same marketing campaign? $10000? $100,000? That's right, you can keep on tr
This may seem obvious to the veteran marketer, but you’d be surprised at the number of business owners who disregard the name of their business as a marketing tool. A business name that is short, easy to remember, easy to spell, descriptive of your business, and capable of drawing atten
And your campaign goes BOOM (it implodes)!
Period. It doesn't matter if you invest 3% of your sales or 30% of your sales...if you have the three key elements locked in...you will get pretty much the same proportion of Return On Investment.
So if you invest $100 on marketing your business properly, and get $200 in sales from that investment...what would happen if you invested $1000 in the same marketing campaign? $10000? $100,000? That's right, you can keep on tr
Whosoever said that your professional career starts only after you graduate from college or is only partly right. If you don’t include career planning as the fundamental stepping stone for your future, you will be doing yourself a disservice. Yes, your career can wait until you are out
So if you invest $100 on marketing your business properly, and get $200 in sales from that investment...what would happen if you invested $1000 in the same marketing campaign? $10000? $100,000? That's right, you can keep on trading investment for profits until the market dries up (which is extremely rare, so no excuses). =)
In my humble opinion you have two options...
1) Keep tossing a bunch of marketing and advertising dollars at the "wall" and hope they stick.
2) Focus your message, use the right method, and make sure the people reading that message will want your product or service. And PROFIT ALL DAY LONG. I already know which option you would like to choose. What are you going to do in your business today to choose it?
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