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Answer Upon - Sometimes I like To Be Teased
Success Starts with YOU therefore YOU Need to Work Harder On YOU Than Anything Else! Success in business means something different to each individual but there are several key factors that will aide anyone in their quest. You can work on YOU by paying attention to and implementing the following:Spend time on personal development. Read books, attend seminars and align your thoughts and actions with wealth and prosperity.
The envelope, although squared in format was plain with nothing on the mail panel except my lasered address and a lasered First Class Indicia. The flap of the envelope carried a simple COACH logo. The problem with this m
The doors are finally open. The flashy sign proclaiming, Come On In,... is brightly lit on the front door, and your new business is booming. Life is beautiful, and you can’t help but think to yourself. My, this would be a good day to manage my liabilities and redeemable assets!Well, maybe not. Face it. Most accounting is boring, slow, confusing and, sadly, very necessary. There are terms to learn and facts to know, and for most small business owners, you simply couldn’t afford to hi
But sometimes I like to be teased! Frequently, companies assume too much when sending out direct mail. No matter what type of company you are, if you don't play your cards right, you run the risk of watching your direct mail program go down the toilet or worse, your brand damaged in the eyes of your most profitable customers.
A month ago I received a beautiful invitation to a special and worthy event. An event benefitting The Breast Cancer Research Foundation with a special sales event with all proceeds going towards the charity. It was sponsored by COACH, the high-end retailer of leather handbags and other "Must-have" accessories and Allure, the fashion magazine.
The invitation gave no misconceptions—this was an exclusive event. It was printed on double thick finely textured uncoated paper with the text letterpressed, giving a very personal and handmade feel. The invitation was well-written, simple and bold and was in a nice clutterbusting square format. It had all the makings of a perfect invitation and not only would I have loved attending, I probably would have spent a lot of money for a worthy cause.
I say that I would have loved to attend because I didn't. I didn't attend because I didn't open the invitation until the day after the event. Sure I received the invitation a full month in advance of the event so it was not a matter of blaming the postal service. The problem was in the outer envelope.
The envelope, although squared in format was plain with nothing on the mail panel except my lasered address and a lasered First Class Indicia. The flap of the envelope carried a simple COACH logo. The problem with this ma
The medical treatment business has changed significantly in the past few years. It presents many administrative difficulties during the preparation of insurance policy procedures and dealing with complicated claim forms. To avoid these complexities, doctors look out for outside help, and hire representatives to advise them, attend insurance company seminars, and provide them with regular financial reports. This is called medical billing outsourcing. It has become a thriving business in the
But sometimes I like to be teased! Frequently, companies assume too much when sending out direct mail. No matter what type of company you are, if you don't play your cards right, you run the risk of watching your direct mail program go down the toilet or worse, your brand damaged in the eyes of your most profitable customers.
A month ago I received a beautiful invitation to a special and worthy event. An event benefitting The Breast Cancer Research Foundation with a special sales event with all proceeds going towards the charity. It was sponsored by COACH, the high-end retailer of leather handbags and other "Must-have" accessories and Allure, the fashion magazine.
The invitation gave no misconceptions—this was an exclusive event. It was printed on double thick finely textured uncoated paper with the text letterpressed, giving a very personal and handmade feel. The invitation was well-written, simple and bold and was in a nice clutterbusting square format. It had all the makings of a perfect invitation and not only would I have loved attending, I probably would have spent a lot of money for a worthy cause.
I say that I would have loved to attend because I didn't. I didn't attend because I didn't open the invitation until the day after the event. Sure I received the invitation a full month in advance of the event so it was not a matter of blaming the postal service. The problem was in the outer envelope.
The envelope, although squared in format was plain with nothing on the mail panel except my lasered address and a lasered First Class Indicia. The flap of the envelope carried a simple COACH logo. The problem with this m
Imagine…A business owner scrambles to come up with money to make his payroll. As a last desperate measure, he gathers up every last penny he has and flies to Vegas. He gambles…and wins! Amazing isn’t it? It happened to a now globally know company back in its beginning stages.As a business owner, making ends meet can be stressful. Companies with whom you do business can take 30, 60 even 120 days to pay their invoices. In the meantime, you have to cover your expenses. There is
The invitation gave no misconceptions—this was an exclusive event. It was printed on double thick finely textured uncoated paper with the text letterpressed, giving a very personal and handmade feel. The invitation was well-written, simple and bold and was in a nice clutterbusting square format. It had all the makings of a perfect invitation and not only would I have loved attending, I probably would have spent a lot of money for a worthy cause.
I say that I would have loved to attend because I didn't. I didn't attend because I didn't open the invitation until the day after the event. Sure I received the invitation a full month in advance of the event so it was not a matter of blaming the postal service. The problem was in the outer envelope.
The envelope, although squared in format was plain with nothing on the mail panel except my lasered address and a lasered First Class Indicia. The flap of the envelope carried a simple COACH logo. The problem with this m
In Guys and Dolls, there is a character named Nicely Nicely Johnson. Perhaps most memorably portrayed by Stubby Kaye, Nicely Nicely earned his name by always responding to “how are you?” with “nicely nicely thank you.”I am concerned that nice people will soon be placed on the endangered species list. Certainly, I know nice people, but when I watch people’s behavior, I can’t help but recall humorist Dave Barry’s insight, “A person who is nice to you, but rude to the waiter, is not
I say that I would have loved to attend because I didn't. I didn't attend because I didn't open the invitation until the day after the event. Sure I received the invitation a full month in advance of the event so it was not a matter of blaming the postal service. The problem was in the outer envelope.
The envelope, although squared in format was plain with nothing on the mail panel except my lasered address and a lasered First Class Indicia. The flap of the envelope carried a simple COACH logo. The problem with this m
When selling your own business, it is critical that you understand the points in the deal process when your attorney and CPA should get involved. The first point to make is that both of these parties must be involved in your selling process. You should think of them as a part of your “Exit Strategy Team.”Your CPAYour primary goal with your CPA is to minimize the tax impact of your sale. Small changes in deal structure can make large differences in yo
The envelope, although squared in format was plain with nothing on the mail panel except my lasered address and a lasered First Class Indicia. The flap of the envelope carried a simple COACH logo. The problem with this mailer was it assumed that the format and the COACH logo would be enough to get me to open this invitation. The problem with this mailer is I had no idea it was even an invitation.
I receive a lot of mail. I consider myself a student of direct mail so, in turn, I subscribe to everything I can get my hands on. Although a square envelope broke the stack of my business #10 envelopes, and the weight of the double thick paper felt intriguing, the lasered address told me this was a mass mailing and the logo on the back was invisible to me.
So what could COACH have done better? First, they could have put the logo in the traditional upper left corner of the envelope. The COACH brand carries a cach?. Any type of correspondence from the retailer would get attention. I frequently design outer envelopes to carry the logo on the back flap but this is only if there is a compelling teaser or image on the mail side where the addition of the logo would be distracting to the message.
Secondly, a teaser would have been appropriate here. This was a one-night event. There was a needed sense of urgency for this time-sensitive offer. The teaser could have approached it three different ways:
1. Play up the Brand:
"A Special Event from COACH"
2. Play up the Cause:
"A Special Event for the Breast Cancer Research Foundation"
3. Play up the Exclusivity:
"An Exclusive Invitation from COACH"
Any of these approaches would have caught my attention the day I received it, and would have persuaded me to open it. This had all the makings for a perfect event invitation: exclusivity, respected retailer, good caus
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