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  • Answer Upon - Direct Mail Marketing and Consistent Targeting

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    ; however, if you later find that one of those areas is yielding no long-term repeat customers then perhaps you should save your money and not target that particular zip code or area. Over time and with a little tweaking of your strategy you can make direct-mail marketing
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    All of us solve problems in our daily and professional lives. Although we perceive some of them to be ‘big’ problems, most are not.What if you had the following problem to
    When discussing Direct Mail Marketing we also need to discuss consistent targeting of customers. If you own a location-based business then you must consider where your customers come from and how far out you draw the customers from.

    Does your business draw customers from a 15-mile radius or is your competition much closer and therefore you probably only draw from a 10-mile radius? Do you feel the your customer service is good enough to draw customers out of your competitors service market area? If so, perhaps you want to send direct-mail marketing into your competitors target area.

    The key would be consistent targeting of those ZIP codes within your radius and sphere of influence. For direct-mail that probably means each area or zip code within the 10-mile radius is hit every three months with a direct-mail marketing piece. This of course includes the targeting of your competitors area or at least those areas in your competitors 10-mile radius, which are closest to you.

    If you have three ZIP codes within your 10-mile radius then you should hit one each month; however, if you later find that one of those areas is yielding no long-term repeat customers then perhaps you should save your money and not target that particular zip code or area. Over time and with a little tweaking of your strategy you can make direct-mail marketing

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    rom a 15-mile radius or is your competition much closer and therefore you probably only draw from a 10-mile radius? Do you feel the your customer service is good enough to draw customers out of your competitors service market area? If so, perhaps you want to send direct-mail marketing into your competitors target area.

    The key would be consistent targeting of those ZIP codes within your radius and sphere of influence. For direct-mail that probably means each area or zip code within the 10-mile radius is hit every three months with a direct-mail marketing piece. This of course includes the targeting of your competitors area or at least those areas in your competitors 10-mile radius, which are closest to you.

    If you have three ZIP codes within your 10-mile radius then you should hit one each month; however, if you later find that one of those areas is yielding no long-term repeat customers then perhaps you should save your money and not target that particular zip code or area. Over time and with a little tweaking of your strategy you can make direct-mail marketing

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    ail marketing into your competitors target area.

    The key would be consistent targeting of those ZIP codes within your radius and sphere of influence. For direct-mail that probably means each area or zip code within the 10-mile radius is hit every three months with a direct-mail marketing piece. This of course includes the targeting of your competitors area or at least those areas in your competitors 10-mile radius, which are closest to you.

    If you have three ZIP codes within your 10-mile radius then you should hit one each month; however, if you later find that one of those areas is yielding no long-term repeat customers then perhaps you should save your money and not target that particular zip code or area. Over time and with a little tweaking of your strategy you can make direct-mail marketing

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    direct-mail marketing piece. This of course includes the targeting of your competitors area or at least those areas in your competitors 10-mile radius, which are closest to you.

    If you have three ZIP codes within your 10-mile radius then you should hit one each month; however, if you later find that one of those areas is yielding no long-term repeat customers then perhaps you should save your money and not target that particular zip code or area. Over time and with a little tweaking of your strategy you can make direct-mail marketing

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    ; however, if you later find that one of those areas is yielding no long-term repeat customers then perhaps you should save your money and not target that particular zip code or area. Over time and with a little tweaking of your strategy you can make direct-mail marketing work for your business. So please consider all this in 2006.

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