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Answer Upon - Postcard Marketing Checklist: 5 Things to Consider Before You Mail
Launch into a Personal and Financial Rewarding CareerIf you are considering building a career in the medical field as a LVN (Licensed Vocational Nurse) or LPN (Licensed Practical Nurse), you are definitely on the right track! A career as a LVN or LPN offers a lot of advantages and satisfactions on multiple levels: apart from being a noble and morally rewarding career, it also brings major financial benefits, ensuring a financially stable future. The American Nurses Association informs that the average annual salary for licensed vocational nurses revolves around $35,000. Similarly, admini
Questions to ask:
* Is the offer related to your product or service?
* Does it have enough of a perceived value to generate a response?
* Have you described the value of your offer (dollar amount, time savings, etc.)?
* Is the offer specific and relevant to the reader?
The Call-to-Action
Think of the call-to-action as a road sign. It points readers to the offer and tells them how to capita
I can confidently say that if you were like me, you would not be wasting the morning sleeping, but would make the most of it by working. Recently, there has been increasing debate about the working hours of Americans. Just take look at what author Mitch Ratcliffe has to say:I've never been what you'd call a "morning person," unless you're talking about the hours aftermidnight and before 3 AM. Do I fit better in this era than my parents' working world? Should companies and teams be thinking more about when people are at their best and less about the time clock?Recent Trends in Wor
The checklist that follows is not all-inclusive, but is meant to provide a solid enough list to get your postcard marketing campaign underway.
The List
Your mailing list (a.k.a. database) should be the result of asking tough questions and doing some hard research. To build a good mailing list, you need to find out who wants and needs the products / services you sell.
If you're mailing to your customer base, your list requirements are simple -- just mail to your best customers. But if you're mailing to "strangers" in the hopes of making them customers, you'll have more homework to do.
Questions to ask:
* Have you obtained your list from a reputable list vendor?
* If using your in-house list, have you checked it for accuracy, duplication, etc?
* Does your list match your message? Is your message relevant to your list?
The Headline
Direct mail postcards have a major advantage over their enveloped counterparts -- immediate impact, right out of the mailbox. This is where your headline comes into play. The reader will give your postcard a "golden glimpse" during which you have a chance to pull them in. Whether you do so or not will depend largely on your headline.
Questions to ask:
* Does you headline identify your target audience?
* Does your headline promise a benefit?
* Is your headline clear and to the point?
* Did you test your headline to make sure people understand at first glance?
The Offer
In postcard marketing, it's the offer that generates the response. It answers the reader's fundamental questions: "What's in it for me? Why should I bother? How is this worth my time?"
The offer is usually related to the product or service being sold, but it doesn't actually have to be that product or service. A company selling software might offer a discount on the software, a free trial, a free 28-page software buyer's guide, or a number of other things related to what they are selling.
When using direct mail by itself (not in conjunction with TV or radio), it's best to keep your offer related to your product. You're not after "freebie hunters" with no real interest in what you're selling. You're after qualified prospects -- the kind of people who might actually buy your product or service.
Questions to ask:
* Is the offer related to your product or service?
* Does it have enough of a perceived value to generate a response?
* Have you described the value of your offer (dollar amount, time savings, etc.)?
* Is the offer specific and relevant to the reader?
The Call-to-Action
Think of the call-to-action as a road sign. It points readers to the offer and tells them how to capital
How do we train our people to become entrepreneurs? How do we instill entrepreneurship into our future generation? My answer is... seriously... Train the Teachers first!See, the teachers are the moulders of our future generation. Every day, students attend schools and consciously as well as subconsciously gain knowledge. And every day, school teachers are sharing their experience, their knowledge, their habits directly or indirectly to students. Cheers to Teachers!However, this means that teachers need to be equipped with the best mindset, best knowledge and best experience so tha
If you're mailing to your customer base, your list requirements are simple -- just mail to your best customers. But if you're mailing to "strangers" in the hopes of making them customers, you'll have more homework to do.
Questions to ask:
* Have you obtained your list from a reputable list vendor?
* If using your in-house list, have you checked it for accuracy, duplication, etc?
* Does your list match your message? Is your message relevant to your list?
The Headline
Direct mail postcards have a major advantage over their enveloped counterparts -- immediate impact, right out of the mailbox. This is where your headline comes into play. The reader will give your postcard a "golden glimpse" during which you have a chance to pull them in. Whether you do so or not will depend largely on your headline.
Questions to ask:
* Does you headline identify your target audience?
* Does your headline promise a benefit?
* Is your headline clear and to the point?
* Did you test your headline to make sure people understand at first glance?
The Offer
In postcard marketing, it's the offer that generates the response. It answers the reader's fundamental questions: "What's in it for me? Why should I bother? How is this worth my time?"
The offer is usually related to the product or service being sold, but it doesn't actually have to be that product or service. A company selling software might offer a discount on the software, a free trial, a free 28-page software buyer's guide, or a number of other things related to what they are selling.
When using direct mail by itself (not in conjunction with TV or radio), it's best to keep your offer related to your product. You're not after "freebie hunters" with no real interest in what you're selling. You're after qualified prospects -- the kind of people who might actually buy your product or service.
Questions to ask:
* Is the offer related to your product or service?
* Does it have enough of a perceived value to generate a response?
* Have you described the value of your offer (dollar amount, time savings, etc.)?
* Is the offer specific and relevant to the reader?
The Call-to-Action
Think of the call-to-action as a road sign. It points readers to the offer and tells them how to capita
Neon signs are great advertising for any business. They work well for retail settings such as game rooms, restaurants, diners, manufacturing units, pubs and lounges, fraternity lounges, and many other establishments.The first set of neon signs was sold by a French company named Neon Claude to a Packard car dealership in Los Angeles in 1923, for a sum of $24,000.These “liquid fire” tubes glowed in the night as well as broad daylight and soon became popular. Since then, the neon technology has evolved tenfold, and the signs are more popular than ever today.Not all signs are made of
Questions to ask:
* Does you headline identify your target audience?
* Does your headline promise a benefit?
* Is your headline clear and to the point?
* Did you test your headline to make sure people understand at first glance?
The Offer
In postcard marketing, it's the offer that generates the response. It answers the reader's fundamental questions: "What's in it for me? Why should I bother? How is this worth my time?"
The offer is usually related to the product or service being sold, but it doesn't actually have to be that product or service. A company selling software might offer a discount on the software, a free trial, a free 28-page software buyer's guide, or a number of other things related to what they are selling.
When using direct mail by itself (not in conjunction with TV or radio), it's best to keep your offer related to your product. You're not after "freebie hunters" with no real interest in what you're selling. You're after qualified prospects -- the kind of people who might actually buy your product or service.
Questions to ask:
* Is the offer related to your product or service?
* Does it have enough of a perceived value to generate a response?
* Have you described the value of your offer (dollar amount, time savings, etc.)?
* Is the offer specific and relevant to the reader?
The Call-to-Action
Think of the call-to-action as a road sign. It points readers to the offer and tells them how to capita
There are only 3 ways to grow any business – including your self-storage business.1. Acquire New Customers (Increase Occupancy) 2. Increase The Value Of Each Customer 3. Lower Operating Expenses/Increase MarginsIf you think about it for a few minutes, you’ll quickly realize that everything you’ve done to increase profits has fallen under one of those 3 categories.If you find yourself engaged in a discussion about ideas that don’t fall into these areas, you’re in a danger zone and need to back up and make sure you start with this foundation prior to continuing. it's the offer that generates the response. It answers the reader's fundamental questions: "What's in it for me? Why should I bother? How is this worth my time?"
The offer is usually related to the product or service being sold, but it doesn't actually have to be that product or service. A company selling software might offer a discount on the software, a free trial, a free 28-page software buyer's guide, or a number of other things related to what they are selling.
When using direct mail by itself (not in conjunction with TV or radio), it's best to keep your offer related to your product. You're not after "freebie hunters" with no real interest in what you're selling. You're after qualified prospects -- the kind of people who might actually buy your product or service.
Questions to ask:
* Is the offer related to your product or service?
* Does it have enough of a perceived value to generate a response?
* Have you described the value of your offer (dollar amount, time savings, etc.)?
* Is the offer specific and relevant to the reader?
The Call-to-Action
Think of the call-to-action as a road sign. It points readers to the offer and tells them how to capita
FACTMost tourism destinations and companies spend lots of hard earned money on advertising and promotion to get clients to visit or take their trips, but rarely know what was effective. Or worse, what was a total loss.This can be frustrating and potentially fatal if you don't get the results you need."The most important measure is financial return," stated Eric Grothwoll, former marketing director for successful multi-sport adventure company OARS. Eric generally receives better than 3 to 1 return on their promotional investment. "All promotions work in conjunction w
Questions to ask:
* Is the offer related to your product or service?
* Does it have enough of a perceived value to generate a response?
* Have you described the value of your offer (dollar amount, time savings, etc.)?
* Is the offer specific and relevant to the reader?
The Call-to-Action
Think of the call-to-action as a road sign. It points readers to the offer and tells them how to capitalize on it. It is part of the offer, but it also needs to be considered on its own.
If the offer is a 30-day free trial, the call-to-action might be the bold sentence that says: "Sign up for your free trial at www.fakeswebsite.com/trial."
Questions to ask:
* Is your call-to-action simple and easy to understand?
* Does it stand out from the copy around it?
* Does it make responding easy?
* Does it offer multiple ways to respond (web address, 800#, etc.)?
The Tracking
One of the great things about postcard marketing is that it's fairly simple to track. Compare the number of postcards you sent out to the number of responses you get back, and you've measured your response rate. You can then compare the results of two mailings to see which postcard performs better.
For instance, you might send the same postcard to the same audience but with different offers. The offer that pulls the biggest response wins. The other one goes away.
Question to ask:
* First off, do you have a tracking program?
* Have you considered the technical details of tracking responses?
* Do you know what elements you want to test (headline, offer, etc.)?
* How will you modify your postcard if it doesn’t get the response you want?
Conclusion
As your postcard marketing program evolves, so too will your checklist. Before long, you'll have a list of things that have worked well for you (as well as those that haven't). And that's a valuable checklist to have!
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