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    Committed To Your Customer? Prove It When They Complain!
    Businesses like to brag in their advertising about quality of work, commitment to their customers, and excellent service. These statements are also proudly advanced in Mission, Vision, and Values Statements. They are foundational to success.But, let’s face it we all occasionally make misteaks (misspelling intentional) and, even in the best of companies, anger a loyal customer. If we are lucky, we have built up enough “satisfaction-equity” with miffed customers that they will take the time and effort to complain, giving us the opportunity to correct the situation instead of th
    et; announcing a new product or changes to an existing one because of the huge numbers of people you can rea
    HR Needs It Signed on the Dotted Line
    One reason HR has so many forms and other written documentation is because good HR processes are a company's main defense against employee lawsuits. I've been told by employment attorneys that any paper in an employee's file has little value unless the employee has signed it … their signature is your proof that the employee has seen that piece of paper.What does signed documentation have to do with managing employee performance? It's your backup, your proof, your evidence that you are trying or did try to help your employee's performance improve.When you set up this meeti
    A mailing list of valued customers is probably one of the most valuable assets your business could own. The fact of the matter is that a loyal customer will typically spend 5 times more in your business than a new customer. So how do you start to build a list of loyal customers for your business?

    One of the most effective ways of building your customer list is to use direct mail. It is the ideal tool for testing a new market; announcing a new product or changes to an existing one because of the huge numbers of people you can reac

    Speak Up: Your Job Is At Stake!
    How good are you at standing up for yourself?Do you run the other way when done an injustice or when someone steps on your proverbial toes?How do you react?Now’s the time to speak up and stand your ground! If you’ve never done this, you need to master this skill.How many of you watched the “The Apprentice?” While the show is not the ultimate mirror of corporate life or a guide on how to be promoted, my clients have cited specific show episodes to highlight weaknesses they’d like to improve.In the “Apprentice” episode during which Jessie was fi
    fact of the matter is that a loyal customer will typically spend 5 times more in your business than a new customer. So how do you start to build a list of loyal customers for your business?

    One of the most effective ways of building your customer list is to use direct mail. It is the ideal tool for testing a new market; announcing a new product or changes to an existing one because of the huge numbers of people you can rea

    Choosing a Job for the Long Haul
    Early in a worker's career, he or she normally moves among jobs fairly regularly, picking up new experience and technologies and figuring out what she enjoys doing. Think of this as the "dating" stage, when every job brings exciting new possibilities and challenges and it's always worth looking to see what's over the next hill.But in the middle of her career, the job-hopping becomes wearing and she wants to settle down into a job where she can develop a long, deep relationship and make a significant contribution to the company. To continue the metaphor, she's ready to move from
    stomer. So how do you start to build a list of loyal customers for your business?

    One of the most effective ways of building your customer list is to use direct mail. It is the ideal tool for testing a new market; announcing a new product or changes to an existing one because of the huge numbers of people you can rea

    Home Healthcare Careers
    One of the fastest growing sectors of the medical industry is that of home health. There are many reasons for this growth, but most important are:The number of aging and infirm citizens in the country.The lower cost of care in relation to hospitals and long term care facilities.The fact health providers consider home care to be the most humane and compassionate form of care.Because of the rapid growth in this category of healthcare, a variety of employment opportunities have become available. Many hospitals are turning to home health as a method to recapture
    ctive ways of building your customer list is to use direct mail. It is the ideal tool for testing a new market; announcing a new product or changes to an existing one because of the huge numbers of people you can rea
    Should You Join a Think Tank?
    Many think because they are not scientists, PhDs or engineers that they cannot join a think tank. This maybe true for some elitist think tanks, but not for all think tanks. Take a small business entrepreneur for instance; they know how to get things done and therefore lend them selves well to creative, innovative and problem solving type thinking. Innovations, research, inventions, prototypes and progress is made possible by the Entrepreneurs of the World. I am in the car wash business and that is most likely on first glance a very off the wall place for a think tank member, however i
    et; announcing a new product or changes to an existing one because of the huge numbers of people you can reach with one mailing campaign.

    But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. To be successful, your mailing campaign needs careful planning.

    These are our six tips to planning a successful direct mail marketing campaign.

    Tip 1: Identify your “perfect” customer The first step in any direct mail campaign is to lo

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