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Answer Upon - Sales Letters: Teasing Your Way To Higher Response
Your culture and your conditioning cause you to perceive things differently. Some cultural values are worldwide, like showing manners, while many others are not. Your age also affects your perception; when you were six, red jelly and ice-cream was a great treat, now you’re 26 you may find it a bi
When my daughter was in elementary school, she came home one day with a simple form, that was to cause my wife and I undue anxiety for weeks. It was a list of one hundred magazines with a note on top. It explained how we needed to have her obtain subscriptions totaling $75 by the end of the month
Your job is to get past those defenses and get your letter opened. And your envelope has a lot to do with your chances for success.
There are two common tactics in sales letter envelopes. Tactic #1 is to try getting in under the radar: Leave the envelope blank, hand write the address if possible, and leave the return address blank (or in
Quality control in franchising companies is paramount and all franchising companies must have strict guidelines to insure consistency. To insure this takes place throughout your franchise system you must make this a policy in your confidential operations manual. Your first step should be to make a
Your job is to get past those defenses and get your letter opened. And your envelope has a lot to do with your chances for success.
There are two common tactics in sales letter envelopes. Tactic #1 is to try getting in under the radar: Leave the envelope blank, hand write the address if possible, and leave the return address blank (or i
In the first article (first in a three part series) we explained the little known science of Axiology, the Value Profile and how it is helping CEO's obtain the greatest leverage from employee's strengths. We described how a CEO (we called him Richard) can accurately measure and compare can
Your job is to get past those defenses and get your letter opened. And your envelope has a lot to do with your chances for success.
There are two common tactics in sales letter envelopes. Tactic #1 is to try getting in under the radar: Leave the envelope blank, hand write the address if possible, and leave the return address blank (or i
Poems and stories can provide powerful metaphors in training, particularly when you are trying to get a motivational point across. If you think about the things you remember from your past education, you will probably note that most of them have come from rhymes or stories of some kind. I mean how
There are two common tactics in sales letter envelopes. Tactic #1 is to try getting in under the radar: Leave the envelope blank, hand write the address if possible, and leave the return address blank (or i
In the beginning, Yellow Pages ads were, well, yellow. With black type. Then, in an effort to jump start sales, the clever people who invented Yellow Pages in 1886, the Reuben H. Donnelly Corporation, figured an inexpensive way to add red to the ads. Red borders, red type. Higher rates.Wi
Tactic #2 is to come out with phasers on kill: Not only does your envelope admit to carrying a sales message inside, it actually launches into that message before it’s even opened – with a headline printed right on the outside.
So which one works better? Well, Tactic #1 may be opened more often. But Tactic #2 will usually have a better response (wit
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