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Answer Upon - Test Your B2B Direct Mail Offers To Boost Response Rates
Marketing That Measures Up the results, we know for certain which
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Imagine for a moment that one of your best programmers comes to you and says, "Sorry boss, but I'm leaving for a startup with more opportunity." There are lots and lots of questions to ask, but let's focus on one: "What will it cost to replace her?" Here's a quick breakdown of the direct costs, assuming that her salary is $120K and Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing you should test is your offer. Your offer, after all, is the second most
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