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Answer Upon - How To Make SURE Your Prospects Stay Glued To Your Sales Copy!
All business begins and ends with the customer. The company with the most customers wins, which is why successful companies know that the real marketing begins after the initial sale has been made. They know doing everything possible to retain the trust and the business of current customers is the essence of marketing.People like to do business with companies that: truly value them as customers; know them by name and buying preference; regularly consult them as to their satisfaction with purchases;
And here it is:
As soon as you started saying "WE have developed", your immediately started raising your prospects "bullshit" detector.
See, right away, your telling them...
THIS IS A S
Every job you ever have is part of your career journey, and you should be a traveler on that journey rather than a tourist. Noted historian and Librarian of Congress, Daniel Boostin, observed:“The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes sightseeing.”Your work life is what you make of it. Show me someone who “lives for the weekends” and eyeballs the clock all day,
Keeping your prospects glued to your sales copy isn't easy, but remember what I said yesterday:
The sole purpose of your first paragraph is to get you to read your second paragraph. And being the smart marketer you are, you therefore "automatically" know, the purpose of your second paragraph is...
Correct!
The purpose of the second paragraph is to get you to read the third paragraph.
Good going there sunshine -- no need to bring you back from the dead -- at least not yet anyway.
So today we'll look at the second paragraph of our mock display ad.
Again, you can check out that original ad (and even print out a copy of it) right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The second paragraph says, "We have developed a completely unique real esate system which not only helps our agents easily earn over $100,000 a year, but also pro-vides exceptional service for our many clients."
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE have developed", your immediately started raising your prospects "bullshit" detector.
See, right away, your telling them...
THIS IS A SA
Make no mistake, in the unhappy event of things going horribly wrong, it's you in the hot-seat, even if you think the accountant is to blame. So don't settle for the phonebook lottery approach. This is a VERY important decision, take your time, and do the research.This article is a checklist of some basic steps you can take to avoid the cowboys!1/ Ask around! If you have friends/associates in business then ask them to recommend an accountant to you. Accountants can be invaluable if they're g
Correct!
The purpose of the second paragraph is to get you to read the third paragraph.
Good going there sunshine -- no need to bring you back from the dead -- at least not yet anyway.
So today we'll look at the second paragraph of our mock display ad.
Again, you can check out that original ad (and even print out a copy of it) right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The second paragraph says, "We have developed a completely unique real esate system which not only helps our agents easily earn over $100,000 a year, but also pro-vides exceptional service for our many clients."
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE have developed", your immediately started raising your prospects "bullshit" detector.
See, right away, your telling them...
THIS IS A S
Atlas Search, like PPC Pro, is one provider of online business management services you can rely upon. Managing an online marketing plan can be made a lot easier with Atlas Search services. The main services of Atlas Search are pay per click marketing management (keywords and bid), monitoring and tracking returns of investment, search engine services and programs for different shopping portals. Perhaps, Atlas Search may be the one-stop-shop you have been looking for.There are five outstanding prod
So today we'll look at the second paragraph of our mock display ad.
Again, you can check out that original ad (and even print out a copy of it) right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The second paragraph says, "We have developed a completely unique real esate system which not only helps our agents easily earn over $100,000 a year, but also pro-vides exceptional service for our many clients."
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE have developed", your immediately started raising your prospects "bullshit" detector.
See, right away, your telling them...
THIS IS A S
In today's global economy, it is not only trade that is international. It’s the companies and their employees too. Therefore it’s increasingly common to have companies with a variety of languages spoken in the divisions. So perhaps we should expect that translation of internal reports and communications is a regular occurrence?I have worked at some pretty large international companies and from my own experience most businesses have not adapted to the language needs of the company. In fact most have
The second paragraph says, "We have developed a completely unique real esate system which not only helps our agents easily earn over $100,000 a year, but also pro-vides exceptional service for our many clients."
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE have developed", your immediately started raising your prospects "bullshit" detector.
See, right away, your telling them...
THIS IS A S
Recently we helped a small business owner re-write his marketing and business plans. The owner was grateful for the new copy, but expressed a concern that he may have issues writing copy for marketing materials later in the year. He said,"It is so hard to start from scratch writing a marketing document when you have a blank piece of paper staring you in the face." We understood completely and wanted to leave him with a tool that could help him create "branded copy" quickly. We came up w
And here it is:
As soon as you started saying "WE have developed", your immediately started raising your prospects "bullshit" detector.
See, right away, your telling them...
THIS IS A SALES PITCH!
Which completely nullifies anything going on that's actually good here.
When you write your sales copy, although there are exceptions to the rule (like when you're telling a story about yourself, for example), you want to write this glowing review about your product, as if it was coming from an unbiased and neutral third party -- someone with NO vested interest.
Also, I'm not sure "providing exceptional service" is something that's a primary benefit to realtors who may be interested in this product.
It may be a benefit, but it's probably not something you'd highlight in your display ad.
Here's something I might say instead:
"You see, an amazing new prospecting system has recently been developed that totally turns the tables on your sellers and buyers. Instead of worrying about where you're going to find your next seller, using this system, your sellers end up being the one's HOPING to find you!"
And so, from the beginning, your copy so far, would read like this:
"If you are a highly motivated real estate agent with a burning desire to increase your commissions by at least $100,000 dollars in the next six months -- regardless of
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