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  • Answer Upon - Direct Mail Response Rates Mislead if You are Careless

    The Human Element of Asset Management
    A professional level of management is key to all assets. Generally people think of asset management as relating to investments. People are assets and should be professionally managed too.Everyone learns in college or at motivational seminars that employees are an asset, an organization’s most valuable asset. Nothing is more true. Businesses and other organizations need
    tell you if you broke even. If you made a profit. Or if the sales people who followed up on t
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    I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn’t keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much.

    Direct mail response rates only tell you part of what you need to know. They tell you the percentage of people on your list who responded. That’s it. They don’t tell you if you broke even. If you made a profit. Or if the sales people who followed up on th

    The Key To Making Money With Your Talent
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    fact wouldn’t keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much.

    Direct mail response rates only tell you part of what you need to know. They tell you the percentage of people on your list who responded. That’s it. They don’t tell you if you broke even. If you made a profit. Or if the sales people who followed up on t

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    tell you only so much.

    Direct mail response rates only tell you part of what you need to know. They tell you the percentage of people on your list who responded. That’s it. They don’t tell you if you broke even. If you made a profit. Or if the sales people who followed up on t

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    Are You Getting The Best Out Of Your Staff?
    If I asked you what one thing usually comes out top when employees are asked what is most important to them in a job, what do you think it would be? Money? Seniority? Health benefits? Company Car? Working hours?Well the answer is none of the above. The thing that comes out number one time and time again is staff needing to feel like they are wanted and that they are making
    tell you if you broke even. If you made a profit. Or if the sales people who followed up on the leads closed any sales.

    Response rates are misleading if you read them incorrectly. For example, I recently wrote a fundraising package for a North American nonprofit. The letter, mailed to a list of 6,850 donors, generated 35 gifts (responses). Run the numbers and that’s a response rate of half of one percent, a dismal result. But this number is misleading because my

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