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    Do You Have a Back-End Marketing Strategy in Place?
    To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It’s called back-end marketing. Your current clients are easier to sell to than new prospects since they already trust you. So find them other things they might like to buy. Remember, if you were in their shoes, what else might interest you? Hey, you can always ask them with an informal survey…So make sure you keep a list of all your customers. Compile this list in a database of some sort and guard it with your life. Lists are often-times considered the most valuable assets a business can have.Then send out follow-up/thank-you info to keep the number of refunds down. You can also use this database to send out more offers to yo
    But as with any new skill you have to practice, practice, practice and this is where most people fall down. Having acquired a new skill you have put in the training but it can be done!

    Myth: To strike a deal you have to concede on price

    The perception is that many negotiations end up with one of the parties always having to concede on price just to secure the deal.

    Reality: There are other items you can concede on

    The reality in any negotiation is that price is not always the de

    Why Investors Reject Business Plans
    Investors typically are only willing to spend about five minutes to determine whether or not they should look more deeply at a project and spend time and resources on it. Consequently, over the years they have developed a reliance on a series of clues to help them make that determination. These clues are based upon how the business plan is presented, formatted, and prepared … visual clues that they can see before they actually read the document.Initial ImpressionsLet's suppose that you send your business plan along with a cover letter that asks the potential investor to return the business plan in the prepaid envelope should he or she not be interested in the project. This assumes the investor is going to read the plan and make a determination. This assumption is wrong!Inst
    We have all been there at some stage in our business lives – the dreaded negotiation with your most awkward client. He regularly screws you to the floor each year on price and everything else you have to offer! Pretty quickly you see every negotiation as a battle and all your self confidence goes.

    There are a lot of myths surrounding negotiating which don’t help if you are faced with handling such a situation for the first time. But as with many myths, there is usually a very different reality.

    Myth: It can be a daunting ordeal

    You mention to your trusted partner or member of staff that you are off to negotiate next year’s big contract. What do they say? “Good luck!” The majority of people think that negotiating is a dirty and tough task, a necessary evil.

    Reality: Not if you plan

    As with all things in life, we fear the unknown, especially if we are unprepared. The reality of negotiating is that with adequate preparation comes confidence. Before your meeting sit down and ask yourself the following questions:

    1. What do you want out of this negotiation?

    2. What is your lowest, acceptable and best price?

    3. What are you prepared to ‘give away’ if necessary?

    4. What do you know about the other company’s position in the deal?

    5. If you don’t know much, what questions can you ask to improve your understanding?

    Thorough preparation is a great confidence booster. See the negotiation as a presentation and plan your approach and questions before hand.

    Myth: Negotiators are born

    There is such a mystic surrounding negotiation and the skills needed to be good at it, that most people think you either have it at birth or you don’t!

    Reality: Negotiators can be made

    Like any skill in business, negotiation skills can be learnt and put into practice. There are lots of books, tapes and seminars you can attend on this subject. Negotiation is a structured process and once you understand how it all works the task becomes easier. But as with any new skill you have to practice, practice, practice and this is where most people fall down. Having acquired a new skill you have put in the training but it can be done!

    Myth: To strike a deal you have to concede on price

    The perception is that many negotiations end up with one of the parties always having to concede on price just to secure the deal.

    Reality: There are other items you can concede on

    The reality in any negotiation is that price is not always the de

    Twelve Key Questions You Need to Ask About Your Computer Security for Your Home or Business
    Security technology is only a part of an overall security plan. If you own a small business or a home-based business, or if you've been tasked with implementing security at your organization, developing a comprehensive security plan should be a very important part of your overall security strategy. Get the information you need to get started on the right track! In the computer/internet security game, the best move is one of Prevention! Prevention! Prevention! With that in mind, here are the twelve questions you need to be asking, or, at least, be thinking about if you're serious about preventing or stopping security risks, threats, and attacks:1. Do I have a solid security policy or strategy? If you don't, begin immediately to get sample security plans, policies, and best practi
    It can be a daunting ordeal

    You mention to your trusted partner or member of staff that you are off to negotiate next year’s big contract. What do they say? “Good luck!” The majority of people think that negotiating is a dirty and tough task, a necessary evil.

    Reality: Not if you plan

    As with all things in life, we fear the unknown, especially if we are unprepared. The reality of negotiating is that with adequate preparation comes confidence. Before your meeting sit down and ask yourself the following questions:

    1. What do you want out of this negotiation?

    2. What is your lowest, acceptable and best price?

    3. What are you prepared to ‘give away’ if necessary?

    4. What do you know about the other company’s position in the deal?

    5. If you don’t know much, what questions can you ask to improve your understanding?

    Thorough preparation is a great confidence booster. See the negotiation as a presentation and plan your approach and questions before hand.

    Myth: Negotiators are born

    There is such a mystic surrounding negotiation and the skills needed to be good at it, that most people think you either have it at birth or you don’t!

    Reality: Negotiators can be made

    Like any skill in business, negotiation skills can be learnt and put into practice. There are lots of books, tapes and seminars you can attend on this subject. Negotiation is a structured process and once you understand how it all works the task becomes easier. But as with any new skill you have to practice, practice, practice and this is where most people fall down. Having acquired a new skill you have put in the training but it can be done!

    Myth: To strike a deal you have to concede on price

    The perception is that many negotiations end up with one of the parties always having to concede on price just to secure the deal.

    Reality: There are other items you can concede on

    The reality in any negotiation is that price is not always the de

    Marketing Is Education, Education Is Marketing
    This really sums it up in a nutshell because when you look at it, the only reason why we are bombarded with advertising is because when we move through our life and require something that a marketer has been hammering on us with, we will instantly pick up on their marketing phrase.Example: if you are thirsty... _____ is it!Example: if you are hungry... our _______ is open 24 hours.Example: if you want healthier fast food... _________, eat fresh.In order for you to be able to fill in the blanks, you needed to be educated on them first, so when it came time to eat or drink, the first answer is the one they have programmed you with.This is no different with the national chain repair shop, or the mobile phone provider with thousands of people standing behind you. The funny t
    the following questions:

    1. What do you want out of this negotiation?

    2. What is your lowest, acceptable and best price?

    3. What are you prepared to ‘give away’ if necessary?

    4. What do you know about the other company’s position in the deal?

    5. If you don’t know much, what questions can you ask to improve your understanding?

    Thorough preparation is a great confidence booster. See the negotiation as a presentation and plan your approach and questions before hand.

    Myth: Negotiators are born

    There is such a mystic surrounding negotiation and the skills needed to be good at it, that most people think you either have it at birth or you don’t!

    Reality: Negotiators can be made

    Like any skill in business, negotiation skills can be learnt and put into practice. There are lots of books, tapes and seminars you can attend on this subject. Negotiation is a structured process and once you understand how it all works the task becomes easier. But as with any new skill you have to practice, practice, practice and this is where most people fall down. Having acquired a new skill you have put in the training but it can be done!

    Myth: To strike a deal you have to concede on price

    The perception is that many negotiations end up with one of the parties always having to concede on price just to secure the deal.

    Reality: There are other items you can concede on

    The reality in any negotiation is that price is not always the de

    Medical Contract Manufacturing
    Many major companies in the medical business, hire medical contract companies to make important components. Medical contract manufactures make electro-mechanical devices and source, purchase, receive and stock components. These components are assembled and packaged for further use.Medical contract manufacturing also produces reusable devices. These components are sourced, assembled, tested, packaged, sterilized, stocked and shipped by medical contract manufacturers. Reputed medical contract manufacturers also have capabilities and provisions to provide services such as design assistance, prototyping, process development and clinical trial builds.Today, medical contract manufacturing is used in a variety of medical markets to manufacture devices for critical care, operating rooms, cardiac cat
    re hand.

    Myth: Negotiators are born

    There is such a mystic surrounding negotiation and the skills needed to be good at it, that most people think you either have it at birth or you don’t!

    Reality: Negotiators can be made

    Like any skill in business, negotiation skills can be learnt and put into practice. There are lots of books, tapes and seminars you can attend on this subject. Negotiation is a structured process and once you understand how it all works the task becomes easier. But as with any new skill you have to practice, practice, practice and this is where most people fall down. Having acquired a new skill you have put in the training but it can be done!

    Myth: To strike a deal you have to concede on price

    The perception is that many negotiations end up with one of the parties always having to concede on price just to secure the deal.

    Reality: There are other items you can concede on

    The reality in any negotiation is that price is not always the de

    Customer Service - A Smile Makes All the Difference
    Last night we went out to dinner. My husband and I went to a a local fish house, a restaurant that is famous for its reasonably-priced food and its view of the lake. Kids were splashing in the water, boaters were out, and water-skiers were practicing for next week's show. A couple was seated at an adjoining table. Though my husband could not see the man, I could, and both of us could hear his conversation.The man was about our age and had obviously suffered a stroke. Retrieving words and stringing them together in sentences was hard for him. I could see the struggle on his face and he spoke loudly to compensate for his speech problems. His wife sat next to him. She listened patiently and the love on her face was a poem.Our server, a young, energetic woman, also served their table. T
    But as with any new skill you have to practice, practice, practice and this is where most people fall down. Having acquired a new skill you have put in the training but it can be done!

    Myth: To strike a deal you have to concede on price

    The perception is that many negotiations end up with one of the parties always having to concede on price just to secure the deal.

    Reality: There are other items you can concede on

    The reality in any negotiation is that price is not always the deciding factor. There is usually something else that the other party wants in addition to, or instead of, a lower price. It could be that they need the product or service quickly and may be prepared to pay a premium for a fast delivery. They may want the product changed slightly to meet their specifications. They may like some on-site support for implementation.

    In your research and questioning it’s up to you to find out what they really want. Dig deep and find it because every part of the deal is negotiable, not just the price. Once you have hit upon it, before conceding on price, throw it into the pot. Remember, this could be something which means very little to you but a lot to them.

    Myth: If their first offer is what you want, say yes

    After your sales pitch your client comes back and immediately offers exactly what you wanted. Wow, what a great outcome! He’s got what he wants and so do you. Deal done!

    Reality: Always counter the first offer

    If you accept immediately there are two problems:

    1. Your customer will think he has had a bad deal, “He accepted straight away! I could have had a much better deal. I’m sure I went in too high.” With these thoughts going through his mind he won’t feel totally happy with the deal and the chance of cancellation or no future business is higher

    2. It’s likely that this your customer’s opening bid. Opening bids are usually on the low side and used as a starting point. Accepting now, even if it’s what you were looking for, could mean you throwing away a higher price

    There are instances where the customer will say “I don’t negotiate. This is the price I’m prepared to pay.” He has set the rules, so as long as you are happy with the price, go for it!

    Myth: Negotiating is a competition with only one winner

    If you have a competitive streak this is how you will see a negotiation – something to win or lose. Non-competitive people who believe this myth automatically lower their defences and quickly cave in to the ‘stronger’ player.<

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