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    Why Create a Brand?
    If you take all of the things we have mentioned about your company name and how it is displayed, you will be ready to create your own brand. A brand is more than a name but it starts with how you deal with customers, and how customers perceive you. A brand also entails having a logo that is easily recognized and is also identified with your product or service. When you are creating a brand, you need to look at many facets. Brands are not just rational facts; they play into the emotions as well. Your corporate identity, personality, and other things all come into play. Your message will need to be consistent and it must grab the audience. You will need to decide: How to develop the content or the words that talk about the brand What technology to use in promoting your brand What style you want to portray - whether it is play, or professional How the audience will interact with your brand What level of customer service will be associated with your brand What stationery will you use (letterhead, envelopes, labels, business cards, communications, memos, everything that goes into print or on the web) What colors will you use What name will you use for your company How will you answer your phone and cell phone What follow-up system will you use (yes, this fits into branding as part of customer relations) Will your logo on everything that goes out to customers or prospects <
    likely, but effective tool for memorizing names. Sometimes it can be easier to retain information when the memory formula is random or just plain ridiculous. Most people remember how to set their clocks for Daylight Saving Time by the mnemonic “Spring ahead, fall back.”

    Do you remember the following ditty?

    Thirty days hath September
    April, June and November
    All the rest have thirty-one
    Save February
    Which has 28 in fine
    Till Leap Year gives it 29

    It’s a terrible poem and we’ve never stopped trying to adjust and improve it. The Web site Leapzine.com lists an amazing 47 versions! The above rhythms and rhymes are abysmal, but something about it works to help us remember how many days are in each month. Even with so many variations, this arbitrary mnemonic is helpful.

    My Special Secret for Remembering Names--

    The ability to remember names is a very useful networking technique. I once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, a prominent Barbados newspaper. I remembered her name a half-hour after meeting her and 30 other people in a buffet line.

    I use “cluster imprinting” to learn names. The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them. Listen to “Catherine” say her name. If you don’t hear the name, immediately ask Catherine to repeat herself. Make the request right away so you don’t feel embarrassed by asking for clari

    Thrift Stores, Movies & Mom
    We Negotiate Every DayGive and take techniques abound all around us. Thrift stores, movies, and mom give us several opportunities to see everyday negotiation action.Wincing, Limited Authority, False DeadlinesGo to your local thrift store, flea market, or swap meet. Practice your negotiation techniques while buying a cheesy Hawaiian shirt. Here's how it goes ...Merchant: "May I help you sir or madam?"You: "Why yes, how much is this cheesy Hawaiian shirt?"Merchant: "Ten dollars."You: "Ten dollars!" (A wince, followed by silence)Merchant: "How about eight dollars?"You: "Eight dollars!" (Another wince) "My mom said I could only spend $5.00 on any cheesy Hawaiian shirt I wanted." (Limited authority)Merchant: "Five dollars!" (Another wince)You: "Yes, and we have to leave for home in five minutes." (False deadline)Merchant: "Well, okay kid, I'll let you have it for five dollars."You: "Ah, great", you say to yourself, "I really got him."Merchant: (To himself) "That's the most I've gotten for one of these dogs in months!"Silence In The Movies Weekend at Bernie's is a great example of silence in negotiation. Although Bernie is dead, nobody se
    One hundred years ago, homeowners would gather with guests in the parlor of the home. Men would perform parlor tricks to pass the time and entertain those in attendance. Today, the most impressive parlor trick may be remembering people’s names.

    If I teach you the secret of how to remember names, perhaps you will never forget mine. I’m willing to try if you are.

    A person’s name is his or her favorite word. Most people consider it to be a remarkable compliment when someone remembers something so personal about them.

    Memory “tricks” are a lost – albeit – impressive art form. It is especially impressive when the other person can’t remember yours.

    Remembering a person’s name seems like a relatively easy thing to do. Memorizing a name is certainly easier than memorizing lines in a play. Recalling a person’s name is generally easier than memorizing a ten-digit phone number.

    Yet, we often have trouble memorizing names. Usually this is because we are not focused or because we are distracted when we first hear the name. If you walk into a room, for example, you may be introduced to someone before you become acclimated. Perhaps more than one person is talking to you during the introduction.

    Being self-conscious is a persistent form of distraction. Perhaps you are a self-conscious sort who is preoccupied with how your hair looks or whether your zipper is down. (Your hair looks fine and your zipper is up – by the way.)

    Finally, the handshake that often accompanies the introduction can be distracting. We’re all well aware that a handshake can be too hard, too soft and too wet. A cold hand can be a shocker, too.

    You have little control over such distractions, but you have the ability to facilitate “The Perfect Handshake,” which will allow you to focus on remembering the other person’s name.

    You can become better at remembering names with a few tips and a little practice. Along the way, you will also improve your listening skills and discover some memorization strategies that will be useful in other areas of your life. The first step involves understanding the difference between hearing and listening.

    Hearing is Different Than Listening--

    Simply hearing a person’s name may be enough for you to remember it. It’s more likely, however, that you’ll have to listen.

    What’s the difference between hearing and listening?

    You can easily differentiate the remarkable difference between hearing and listening during a routine shower. No doubt, you instantly hear the water streaming out of the nozzle and cascading to the tile or tub. But while you wash, pay attention to how the water sounds as it falls around you. Try to identify seven or eight different types of sounds such as the water splashing off your shoulders or the droplets plunking against the plastic shower curtain liner. This simple exercise will teach you how to recognize nuances. Now you are really listening!

    Here’s another way to practice listening. When driving, listen to songs with a fresh ear. Listen to the musical arrangement instead of the lyrics. Try to identify the different instruments in the arrangement. Try listening to just one of the instruments, such as the bass guitar.

    When you truly learn to listen, you should then be able to eliminate unnecessary distractions.

    The Perfect Handshake--

    I once asked a young man where he learned to shake hands. He said, “From watching television.” A handshake often occurs during introductions when names are announced. If a handshake is sloppy or awkward, it can distract a person from what is said, making it much harder to remember names.

    I meet a lot of people who don’t know how to shake hands. Some people, for example, have an aggressive, bone-crushing handshake. Other folks have a passive, dead-fish handshake. I’m teaching everyone to develop “The Perfect Handshake.”

    The best handshakes begin with web-to-web contact. The web is the fleshy area between the thumb and the forefinger. Try to establish web-to-web contact with people you meet. Web-to-web contact assures an assertive grip that conveys integrity and trust.

    Try to initiate all your introductions rather than waiting to be introduced. There are benefits to reaching out first. The person who reaches out first establishes power and influence in almost any situation. If you feel comfortable and in control you are more likely to focus on remembering names.

    How to Remember Names--

    One way to remember names (or anything else for that matter) is to use a mnemonic system. A mnemonic (the “m” is silent) is a memory aid that uses associations such as a sequence or an alliteration. There are many types of mnemonic systems, including visual, assembly, first-letter and arbitrary.

    Visual mnemonics involve visual cues or triggers. For example, Greg is wearing green, so you might remember him as Green Greg. This visual method, of course, can fail you if Greg is wearing brown the next time you see him.

    First-letter mnemonics provide easy formulas for remembering names. Albert Anderson’s first and last name begins with the letter “A,” so you might remember him as AA. If Al always has a drink in his hand, AA might be especially memorable.

    Assembly mnemonics are more complicated than first-letter systems. Students use assembly mnemonics to prepare for exams. Most people find it easier to recall the names of the planets Mars, Venus, Earth, Mercury, Jupiter, Saturn, Uranus and Neptune by remembering the phrase My Very Educated Mother Just Served Us Nachos.

    Even if you are not a musician, you can easily remember the lines of a treble clef music staff, which are E, G, B, D and F, if you memorize the phrase Every Good Boy Does Fine.

    Do you know the names of the seven continents? You will if you use assembly mnemonics. Eat An Aspirin After A Nighttime Snack is a simple way to remember Europe, Antarctica, Asia, Africa, Australia, North America and South America.

    Arbitrary mnemonics are an unlikely, but effective tool for memorizing names. Sometimes it can be easier to retain information when the memory formula is random or just plain ridiculous. Most people remember how to set their clocks for Daylight Saving Time by the mnemonic “Spring ahead, fall back.”

    Do you remember the following ditty?

    Thirty days hath September
    April, June and November
    All the rest have thirty-one
    Save February
    Which has 28 in fine
    Till Leap Year gives it 29

    It’s a terrible poem and we’ve never stopped trying to adjust and improve it. The Web site Leapzine.com lists an amazing 47 versions! The above rhythms and rhymes are abysmal, but something about it works to help us remember how many days are in each month. Even with so many variations, this arbitrary mnemonic is helpful.

    My Special Secret for Remembering Names--

    The ability to remember names is a very useful networking technique. I once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, a prominent Barbados newspaper. I remembered her name a half-hour after meeting her and 30 other people in a buffet line.

    I use “cluster imprinting” to learn names. The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them. Listen to “Catherine” say her name. If you don’t hear the name, immediately ask Catherine to repeat herself. Make the request right away so you don’t feel embarrassed by asking for clarif

    The Personal Development Entrepreneur Business
    The Personal Development Entrepreneur Business is skyrocketing all over the world. Personal growth is the number one natural resource for empowering yourself on this planet today. Entrepreneurs that spend most of their quality time in personal development are apart of the one percent population that earns around ninety six percent of the money in the world.Why is it that most of the wealthiest people on this planet are highly motivated in applying personal development into their lives and their businesses? It motivates them to be more, to do more, and to have move in their personal lives. Also, it allows them to explore more ideas in developing their organizations and companies to provide better service for customers in a particular market place in the world. Their employees are productive in the work that’s assigned to them because of the leadership within the company which skyrockets sales in the company.Lets look at how wealthy people think and feel on a daily bases in the world. People that are wealthy have certain habits that they do that put them in a mindset of empowerment. They are always thinking of new ideas to achieve the goals that they have set for the current year. They feel excited, happy, joyful, and transformed from the inside out on a daily bases in the world. When I was a young boy many times wondering why are the rich keep getting richer, and the poor keep getting poorer. The answer is hidden in personal development. The more I hang around, and learn from wealthy individuals the more creativity comes out from personal development
    he introduction can be distracting. We’re all well aware that a handshake can be too hard, too soft and too wet. A cold hand can be a shocker, too.

    You have little control over such distractions, but you have the ability to facilitate “The Perfect Handshake,” which will allow you to focus on remembering the other person’s name.

    You can become better at remembering names with a few tips and a little practice. Along the way, you will also improve your listening skills and discover some memorization strategies that will be useful in other areas of your life. The first step involves understanding the difference between hearing and listening.

    Hearing is Different Than Listening--

    Simply hearing a person’s name may be enough for you to remember it. It’s more likely, however, that you’ll have to listen.

    What’s the difference between hearing and listening?

    You can easily differentiate the remarkable difference between hearing and listening during a routine shower. No doubt, you instantly hear the water streaming out of the nozzle and cascading to the tile or tub. But while you wash, pay attention to how the water sounds as it falls around you. Try to identify seven or eight different types of sounds such as the water splashing off your shoulders or the droplets plunking against the plastic shower curtain liner. This simple exercise will teach you how to recognize nuances. Now you are really listening!

    Here’s another way to practice listening. When driving, listen to songs with a fresh ear. Listen to the musical arrangement instead of the lyrics. Try to identify the different instruments in the arrangement. Try listening to just one of the instruments, such as the bass guitar.

    When you truly learn to listen, you should then be able to eliminate unnecessary distractions.

    The Perfect Handshake--

    I once asked a young man where he learned to shake hands. He said, “From watching television.” A handshake often occurs during introductions when names are announced. If a handshake is sloppy or awkward, it can distract a person from what is said, making it much harder to remember names.

    I meet a lot of people who don’t know how to shake hands. Some people, for example, have an aggressive, bone-crushing handshake. Other folks have a passive, dead-fish handshake. I’m teaching everyone to develop “The Perfect Handshake.”

    The best handshakes begin with web-to-web contact. The web is the fleshy area between the thumb and the forefinger. Try to establish web-to-web contact with people you meet. Web-to-web contact assures an assertive grip that conveys integrity and trust.

    Try to initiate all your introductions rather than waiting to be introduced. There are benefits to reaching out first. The person who reaches out first establishes power and influence in almost any situation. If you feel comfortable and in control you are more likely to focus on remembering names.

    How to Remember Names--

    One way to remember names (or anything else for that matter) is to use a mnemonic system. A mnemonic (the “m” is silent) is a memory aid that uses associations such as a sequence or an alliteration. There are many types of mnemonic systems, including visual, assembly, first-letter and arbitrary.

    Visual mnemonics involve visual cues or triggers. For example, Greg is wearing green, so you might remember him as Green Greg. This visual method, of course, can fail you if Greg is wearing brown the next time you see him.

    First-letter mnemonics provide easy formulas for remembering names. Albert Anderson’s first and last name begins with the letter “A,” so you might remember him as AA. If Al always has a drink in his hand, AA might be especially memorable.

    Assembly mnemonics are more complicated than first-letter systems. Students use assembly mnemonics to prepare for exams. Most people find it easier to recall the names of the planets Mars, Venus, Earth, Mercury, Jupiter, Saturn, Uranus and Neptune by remembering the phrase My Very Educated Mother Just Served Us Nachos.

    Even if you are not a musician, you can easily remember the lines of a treble clef music staff, which are E, G, B, D and F, if you memorize the phrase Every Good Boy Does Fine.

    Do you know the names of the seven continents? You will if you use assembly mnemonics. Eat An Aspirin After A Nighttime Snack is a simple way to remember Europe, Antarctica, Asia, Africa, Australia, North America and South America.

    Arbitrary mnemonics are an unlikely, but effective tool for memorizing names. Sometimes it can be easier to retain information when the memory formula is random or just plain ridiculous. Most people remember how to set their clocks for Daylight Saving Time by the mnemonic “Spring ahead, fall back.”

    Do you remember the following ditty?

    Thirty days hath September
    April, June and November
    All the rest have thirty-one
    Save February
    Which has 28 in fine
    Till Leap Year gives it 29

    It’s a terrible poem and we’ve never stopped trying to adjust and improve it. The Web site Leapzine.com lists an amazing 47 versions! The above rhythms and rhymes are abysmal, but something about it works to help us remember how many days are in each month. Even with so many variations, this arbitrary mnemonic is helpful.

    My Special Secret for Remembering Names--

    The ability to remember names is a very useful networking technique. I once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, a prominent Barbados newspaper. I remembered her name a half-hour after meeting her and 30 other people in a buffet line.

    I use “cluster imprinting” to learn names. The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them. Listen to “Catherine” say her name. If you don’t hear the name, immediately ask Catherine to repeat herself. Make the request right away so you don’t feel embarrassed by asking for clari

    HGV Jobs in the UK
    Numerous HGV (driving jobs are available in the UK. The easiest way to find these jobs is to first get an HGV license and then search for these positions online. HGV driving jobs are available all over the UK. Some people who drive HGV vehicles drive within the UK while others drive internationally. Some people prefer to drive the one-unit vehicles called the Rigid truck while others prefer to drive the Artic truck.A separate license is needed in order to drive either type of HGV type of transport. The category C license permits drivers to legally drive the Rigid truck. The category C+E license permits drivers to legally drive the Artic truck. There is a waiting period required in between applying for both types of licenses. Usually drivers who obtain both the C and E licenses will have even more opportunities open to them than drivers who just carry the C license.In order to find an HGV job usually those who are going through a professional trainer will have the chance to meet with recruiters. Also, job listing links are usually placed on professional HGV training sites to help ensure interested drivers that there indeed are openings available. In fact, many of the transport companies that are hiring HGV drivers are open to hiring both seasoned drivers as well as newly licensed ones. Each driver is evaluated from time to time in order to ensure that each one continues to drive safely on the road.Many of the listings call for Class I (Category C+E) drivers and Class II (Category C) drivers. Some of the most current HGV listings include HGV po
    o songs with a fresh ear. Listen to the musical arrangement instead of the lyrics. Try to identify the different instruments in the arrangement. Try listening to just one of the instruments, such as the bass guitar.

    When you truly learn to listen, you should then be able to eliminate unnecessary distractions.

    The Perfect Handshake--

    I once asked a young man where he learned to shake hands. He said, “From watching television.” A handshake often occurs during introductions when names are announced. If a handshake is sloppy or awkward, it can distract a person from what is said, making it much harder to remember names.

    I meet a lot of people who don’t know how to shake hands. Some people, for example, have an aggressive, bone-crushing handshake. Other folks have a passive, dead-fish handshake. I’m teaching everyone to develop “The Perfect Handshake.”

    The best handshakes begin with web-to-web contact. The web is the fleshy area between the thumb and the forefinger. Try to establish web-to-web contact with people you meet. Web-to-web contact assures an assertive grip that conveys integrity and trust.

    Try to initiate all your introductions rather than waiting to be introduced. There are benefits to reaching out first. The person who reaches out first establishes power and influence in almost any situation. If you feel comfortable and in control you are more likely to focus on remembering names.

    How to Remember Names--

    One way to remember names (or anything else for that matter) is to use a mnemonic system. A mnemonic (the “m” is silent) is a memory aid that uses associations such as a sequence or an alliteration. There are many types of mnemonic systems, including visual, assembly, first-letter and arbitrary.

    Visual mnemonics involve visual cues or triggers. For example, Greg is wearing green, so you might remember him as Green Greg. This visual method, of course, can fail you if Greg is wearing brown the next time you see him.

    First-letter mnemonics provide easy formulas for remembering names. Albert Anderson’s first and last name begins with the letter “A,” so you might remember him as AA. If Al always has a drink in his hand, AA might be especially memorable.

    Assembly mnemonics are more complicated than first-letter systems. Students use assembly mnemonics to prepare for exams. Most people find it easier to recall the names of the planets Mars, Venus, Earth, Mercury, Jupiter, Saturn, Uranus and Neptune by remembering the phrase My Very Educated Mother Just Served Us Nachos.

    Even if you are not a musician, you can easily remember the lines of a treble clef music staff, which are E, G, B, D and F, if you memorize the phrase Every Good Boy Does Fine.

    Do you know the names of the seven continents? You will if you use assembly mnemonics. Eat An Aspirin After A Nighttime Snack is a simple way to remember Europe, Antarctica, Asia, Africa, Australia, North America and South America.

    Arbitrary mnemonics are an unlikely, but effective tool for memorizing names. Sometimes it can be easier to retain information when the memory formula is random or just plain ridiculous. Most people remember how to set their clocks for Daylight Saving Time by the mnemonic “Spring ahead, fall back.”

    Do you remember the following ditty?

    Thirty days hath September
    April, June and November
    All the rest have thirty-one
    Save February
    Which has 28 in fine
    Till Leap Year gives it 29

    It’s a terrible poem and we’ve never stopped trying to adjust and improve it. The Web site Leapzine.com lists an amazing 47 versions! The above rhythms and rhymes are abysmal, but something about it works to help us remember how many days are in each month. Even with so many variations, this arbitrary mnemonic is helpful.

    My Special Secret for Remembering Names--

    The ability to remember names is a very useful networking technique. I once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, a prominent Barbados newspaper. I remembered her name a half-hour after meeting her and 30 other people in a buffet line.

    I use “cluster imprinting” to learn names. The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them. Listen to “Catherine” say her name. If you don’t hear the name, immediately ask Catherine to repeat herself. Make the request right away so you don’t feel embarrassed by asking for clari

    Corporate Gift Giving
    In business the need for exceptional and affordable gifts is a must. Corporate gift baskets are a great way to maintain existing relationships and welcome new business clients. Corporate gifts also make a great motivator for increasing sales and motivating employees to exceed the standard.Some occasions that warrant a business gift:Corporate Gifts for a new clients – Send thanks to new and important clients with a unique gift basket.Corporate gift baskets for major Holidays - Send an exceptional gift to employee and clients for Christmas, Hanukkah, New Years, Easter, Fourth of July and Thanksgiving to name a few.Corporate gifts for welcoming a new baby – Send a beautifully arranged gift to a new mother or father.Corporate Gift Baskets for Client or Employees birthdays - Send an impressive birthday gift basket to recognize an individual’s special day.Corporate gifts for retirement –Show your gratitude to an employee for their dedication and long service to your business.Some other great occasions for corporate gift giving are completion of major products, weddings or just to say thank you for a great job.When choosing a corporate gift, the gift must be sophisticated and in the company’s budget; For an elegant and impressive gift choose a wine or champagne gift. Wine gift baskets are designed to please and impress any wine lover. Fruit baskets are a healthy and delicious way to give thanks or congratulate and can also make an office gift since it can be enjoyed by the whole office. Gourmet gift baskets are al
    hing else for that matter) is to use a mnemonic system. A mnemonic (the “m” is silent) is a memory aid that uses associations such as a sequence or an alliteration. There are many types of mnemonic systems, including visual, assembly, first-letter and arbitrary.

    Visual mnemonics involve visual cues or triggers. For example, Greg is wearing green, so you might remember him as Green Greg. This visual method, of course, can fail you if Greg is wearing brown the next time you see him.

    First-letter mnemonics provide easy formulas for remembering names. Albert Anderson’s first and last name begins with the letter “A,” so you might remember him as AA. If Al always has a drink in his hand, AA might be especially memorable.

    Assembly mnemonics are more complicated than first-letter systems. Students use assembly mnemonics to prepare for exams. Most people find it easier to recall the names of the planets Mars, Venus, Earth, Mercury, Jupiter, Saturn, Uranus and Neptune by remembering the phrase My Very Educated Mother Just Served Us Nachos.

    Even if you are not a musician, you can easily remember the lines of a treble clef music staff, which are E, G, B, D and F, if you memorize the phrase Every Good Boy Does Fine.

    Do you know the names of the seven continents? You will if you use assembly mnemonics. Eat An Aspirin After A Nighttime Snack is a simple way to remember Europe, Antarctica, Asia, Africa, Australia, North America and South America.

    Arbitrary mnemonics are an unlikely, but effective tool for memorizing names. Sometimes it can be easier to retain information when the memory formula is random or just plain ridiculous. Most people remember how to set their clocks for Daylight Saving Time by the mnemonic “Spring ahead, fall back.”

    Do you remember the following ditty?

    Thirty days hath September
    April, June and November
    All the rest have thirty-one
    Save February
    Which has 28 in fine
    Till Leap Year gives it 29

    It’s a terrible poem and we’ve never stopped trying to adjust and improve it. The Web site Leapzine.com lists an amazing 47 versions! The above rhythms and rhymes are abysmal, but something about it works to help us remember how many days are in each month. Even with so many variations, this arbitrary mnemonic is helpful.

    My Special Secret for Remembering Names--

    The ability to remember names is a very useful networking technique. I once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, a prominent Barbados newspaper. I remembered her name a half-hour after meeting her and 30 other people in a buffet line.

    I use “cluster imprinting” to learn names. The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them. Listen to “Catherine” say her name. If you don’t hear the name, immediately ask Catherine to repeat herself. Make the request right away so you don’t feel embarrassed by asking for clari

    Innovation Management: The Time Factor
    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.However, no matter how good an idea, how good the selection process or how perfect the development and commercialisation of the product, sometimes all that is needed is time for the product to come into its own.A good example is the electric car. In the early 20th century the electric car scored highly on measurements such technical superiority and environmental friendliness and in New York fleets of electric taxis carried passengers across the city. At the time the internal combustion engine was cranky and unreliable yet it eventually usurped it’s rival (Franklin, 2003). The prospect of diminishing and high oil prices and environmental concerns are resulting in the return of the electric car.The time factor is one of the elements of the S-curve – a model for determining the impediments that a product may face on its route to commercial success.These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along
    likely, but effective tool for memorizing names. Sometimes it can be easier to retain information when the memory formula is random or just plain ridiculous. Most people remember how to set their clocks for Daylight Saving Time by the mnemonic “Spring ahead, fall back.”

    Do you remember the following ditty?

    Thirty days hath September
    April, June and November
    All the rest have thirty-one
    Save February
    Which has 28 in fine
    Till Leap Year gives it 29

    It’s a terrible poem and we’ve never stopped trying to adjust and improve it. The Web site Leapzine.com lists an amazing 47 versions! The above rhythms and rhymes are abysmal, but something about it works to help us remember how many days are in each month. Even with so many variations, this arbitrary mnemonic is helpful.

    My Special Secret for Remembering Names--

    The ability to remember names is a very useful networking technique. I once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, a prominent Barbados newspaper. I remembered her name a half-hour after meeting her and 30 other people in a buffet line.

    I use “cluster imprinting” to learn names. The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them. Listen to “Catherine” say her name. If you don’t hear the name, immediately ask Catherine to repeat herself. Make the request right away so you don’t feel embarrassed by asking for clarification later on.

    Then, repeat her name by saying, “Catherine, it's nice to meet you.” You’ve now heard her name twice.

    Immediately begin to use her name. You might say “Catherine, is that Catherine with a ‘C’ or Katherine with a ‘K’?” She could answer, “Catherine with a ‘C.’” Now your brain has been imprinted with the name six times and you have visualized it at least once. If someone approaches you and Catherine, offer to introduce the new person. “Catherine, do you know David? David, this is Catherine.” At this point, you’ve been imprinted with Catherine’s name eight times.

    When it’s time to excuse yourself you might say, “It's been nice meeting you, Catherine,” which makes the ninth time your brain has registered her name. You are not likely to forget “Catherine.”

    Try to recall the new name at several intervals during the next 24 hours, stretching the time span for each attempt.

    5 Cool Ideas for Working a Room--

    When it comes to meeting people, there’s only one thing more impressive than the ability to remember a name and that is the ability to remember a bunch of names.

    Making social contacts at cocktail parties and business receptions is a skill that requires conversational dexterity, consistent discipline and a desire for detail. Again, the key is to have a networking system that allows you to focus on really connecting with people. Taking a cue from my 5 Cool Ideas book series, here are 5 Cool Ideas for working a room.

    1. Work the parking lot for fun and profit.

    When working a room, there’s no need to warm up. Start making connections as you walk through the parking lot. After all, anyone who parks where you do might be attending the same function, right? Well, these nice strangers are attending the event so they can meet people like you.

    Work the lot, the foyer and the coatroom line. Use verbiage like, “Are you excited about this event?” and “Have you met anyone interesting so far?” to break the ice with your new friend. Work the foyer on the way out, too.

    2. Use every opportunity to shake hands.

    People are your greatest resource, so initiate conversation. Commit to meeting as many people as possible in the first 15 minutes of the event. Hold out your hand and introduce yourself to everyone who walks toward you.

    Avoid the temptation to hunker with someone at the bar or in the corner of the room. You can always return to the most interesting people later. Don’t sit down at these events until everyone else does. Try to sit in the center of the room. Find a seat near the head table or in an aisle or other high traffic area.

    Don’t drink alcohol if you are serious about remembering names and staying mentally alert.

    3. Networking is about them, not you.

    Make it a point to focus the conversation on the other person. Plan several conversation topics in advance and you won’t be at a loss for subject matter. Keep the topics positive and upbeat. Avoid negative comments about people and don’t talk about unpleasant or off-color topics. Ask open-ended questions that encourage others to talk about themselves and their interests. Be generous and thoughtful about introducing people to each other.

    Always compliment people as you introduce them. If you can’t remember full names, use first names. If you struggle to remember a particular name, softly ask the person her name and then give it to the third party.

    4. Have several elevator speeches available.

    An “elevator speech” is the first 15 words of an interaction. Its name is derived from the type of short to-the-point messages that are exchanged on elevators.

    One version of your speech could be related to your job. Another version could be centered on your family. When it’s time for you to answer questions about yourself, choose an appropriate elevator speech to make a strong impression. Be brief, upbeat and original when you talk about yourself.

    Make it easy for people to remember your name by being memorable. Deliver your elevator speech in pithy, provocative sound bytes. For instance, instead of saying, “I’m a teacher,” smile and say, “I mentor heroes.” Instead of saying, “I work at a day care center,” stand up straight and say, “I create memories.”

    5. Follow up with an “urge to action.”

    As you work the room, collect business cards and literature from everyone you meet. In a quiet moment, write a quick note on each card to remind yourself of what you can do for the person or what they might do for you. Note the person’s nickname and what you talked about so that you can follow up with them within 48 hours.

    The more detailed your notes, the more impressed the person will be when they receive your follow-up communication.

    Conclusion--

    Impressing people with your memory is fun. More important, however, is the ability to help people feel good about themselves. Remembering a person’s favorite word seems like the least we can do.

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