1. Mixed Messaging. Sometimes we think that we’re sending one message, when our attitude and words actually say something else altogether. So be clear about the business message you want to send. State it to yourself prior to your one-minute elevator speech at a networking event. Rehearse a second, more casual but concise, business definition for unstructured networking opportunities. If you aren’t convinced, no one else will be. For instance, I recently concluded that trying to promote a skill I no longer enjoyed was hampering my networking success. Once I got clear about this it was much easier to clearly position and promote the skills I was passionate about expanding.


2. Inappropriate Response-itis. It happens all the time. I see it in networking, during client meetings and in marketing strategies. You state your key business message and then you fail to respond appropriately to the input or response that you receive. Maybe you keep trying to make the same point over and over (only slightly restating your initial point). Perhaps you are racing ahead in your mind thinking about what you want to say next rather than listening to what is being said to you. You see someone else you "must" talk to and your attention is compromised. In any communication, it is vital to really listen. Process the response you receive and make it part of your own response. For instance, responses that indicate active listening include: “I’m glad to hear you say that...” “That’s an interesting point because…” Give and take, rather than one-sided promotion, is the only way to move conversation forward in a manner that is respectful to both parties.
   
   

   A bad case of inappropriate response-itis: I recently inquired about a business service. Despite the fact that I told the sales representative exactly what information I needed in order to make a buying decision, the sales representative kept responding with what sounded like “scripted” responses. After a few minutes it was evident that this person did not know how to go off script to close the sale or to actually respond to my questions. Stay flexible. Listen and let the verbal cues you receive determine your contribution to the conversation.



3. Body Language Blocks. Effective business networking also entails watching for body language cues. If you feel your message is being “blocked,” look to see if the person you’re talking to has their arms crossed in a determined manner. Watch for such cues and use your own body language to positively reinforce your message. If someone is presenting such a closed body posture keep your posture relaxed and open. Use hand gestures with your palms upward. In a friendly manner probe to find out what interests them or is important to them. People like to talk about themselves and they want to know their needs are heard. When both yours and their body language is relaxed and resp
   Have You Considered Apprenticeship Training?
   What do George Washington, Benjamin Franklin and Paul Revere have in common? Apprenticeship training, of course!Apprenticeship training is the oldest kind of job skills learning and has been used for centuries to train blacksmiths, silversmiths, printers and the like. In fact, Congress enacted the National Apprenticeship Act I n1937 to recognize the importance of apprenticeship in developing highly skilled workers in various trades. Apprenticeship is important in manufacturing, public utilities, fire, police, safety and of course in becoming a real estate mogul like Dona
   ge, when our attitude and words actually say something else altogether. So be clear about the business message you want to send. State it to yourself prior to your one-minute elevator speech at a networking event. Rehearse a second, more casual but concise, business definition for unstructured networking opportunities. If you aren’t convinced, no one else will be. For instance, I recently concluded that trying to promote a skill I no longer enjoyed was hampering my networking success. Once I got clear about this it was much easier to clearly position and promote the skills I was passionate about expanding.


4. Inappropriate Response-itis. It happens all the time. I see it in networking, during client meetings and in marketing strategies. You state your key business message and then you fail to respond appropriately to the input or response that you receive. Maybe you keep trying to make the same point over and over (only slightly restating your initial point). Perhaps you are racing ahead in your mind thinking about what you want to say next rather than listening to what is being said to you. You see someone else you "must" talk to and your attention is compromised. In any communication, it is vital to really listen. Process the response you receive and make it part of your own response. For instance, responses that indicate active listening include: “I’m glad to hear you say that...” “That’s an interesting point because…” Give and take, rather than one-sided promotion, is the only way to move conversation forward in a manner that is respectful to both parties.
   
   

   A bad case of inappropriate response-itis: I recently inquired about a business service. Despite the fact that I told the sales representative exactly what information I needed in order to make a buying decision, the sales representative kept responding with what sounded like “scripted” responses. After a few minutes it was evident that this person did not know how to go off script to close the sale or to actually respond to my questions. Stay flexible. Listen and let the verbal cues you receive determine your contribution to the conversation.



5. Body Language Blocks. Effective business networking also entails watching for body language cues. If you feel your message is being “blocked,” look to see if the person you’re talking to has their arms crossed in a determined manner. Watch for such cues and use your own body language to positively reinforce your message. If someone is presenting such a closed body posture keep your posture relaxed and open. Use hand gestures with your palms upward. In a friendly manner probe to find out what interests them or is important to them. People like to talk about themselves and they want to know their needs are heard. When both yours and their body language is relaxed and res
   How to Use Magnetic Marketing to Massively Multiply the Results of Your Advertising
   It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash. Your prospect must perceive an increase for themselves in order to want to interact with you. Magnetic marketing is the technique that does this. Then this same technique is used to convert a prospect to a sale or business partner.What is magnetic marketing? It is a process of attracting leads to you by offering them something of value first. Using ezine classifi
   uring client meetings and in marketing strategies. You state your key business message and then you fail to respond appropriately to the input or response that you receive. Maybe you keep trying to make the same point over and over (only slightly restating your initial point). Perhaps you are racing ahead in your mind thinking about what you want to say next rather than listening to what is being said to you. You see someone else you "must" talk to and your attention is compromised. In any communication, it is vital to really listen. Process the response you receive and make it part of your own response. For instance, responses that indicate active listening include: “I’m glad to hear you say that...” “That’s an interesting point because…” Give and take, rather than one-sided promotion, is the only way to move conversation forward in a manner that is respectful to both parties.
   
   

   A bad case of inappropriate response-itis: I recently inquired about a business service. Despite the fact that I told the sales representative exactly what information I needed in order to make a buying decision, the sales representative kept responding with what sounded like “scripted” responses. After a few minutes it was evident that this person did not know how to go off script to close the sale or to actually respond to my questions. Stay flexible. Listen and let the verbal cues you receive determine your contribution to the conversation.



6. Body Language Blocks. Effective business networking also entails watching for body language cues. If you feel your message is being “blocked,” look to see if the person you’re talking to has their arms crossed in a determined manner. Watch for such cues and use your own body language to positively reinforce your message. If someone is presenting such a closed body posture keep your posture relaxed and open. Use hand gestures with your palms upward. In a friendly manner probe to find out what interests them or is important to them. People like to talk about themselves and they want to know their needs are heard. When both yours and their body language is relaxed and res
   7 Tips for Better Ads
   The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name on it.1. It's Not About YOU. Sell the benefits. The benefits of coming to your store or doing business with you is what the customer wants, They say "What's In It For Me?" Your mug shot on a 40 foot billb
   t’s an interesting point because…” Give and take, rather than one-sided promotion, is the only way to move conversation forward in a manner that is respectful to both parties.
   
   

   A bad case of inappropriate response-itis: I recently inquired about a business service. Despite the fact that I told the sales representative exactly what information I needed in order to make a buying decision, the sales representative kept responding with what sounded like “scripted” responses. After a few minutes it was evident that this person did not know how to go off script to close the sale or to actually respond to my questions. Stay flexible. Listen and let the verbal cues you receive determine your contribution to the conversation.



7. Body Language Blocks. Effective business networking also entails watching for body language cues. If you feel your message is being “blocked,” look to see if the person you’re talking to has their arms crossed in a determined manner. Watch for such cues and use your own body language to positively reinforce your message. If someone is presenting such a closed body posture keep your posture relaxed and open. Use hand gestures with your palms upward. In a friendly manner probe to find out what interests them or is important to them. People like to talk about themselves and they want to know their needs are heard. When both yours and their body language is relaxed and res
   Commercial Printing
   Whether you want a flier or a brochure to publicize your products and services, wish to communicate with other people through a newsletter or in-house magazine or want to publish a magazine as a commercial prospect, printing is the technology that becomes the most essential factor. Commercial printing is a highly technical task and most people, not familiar with the processes, are easily overwhelmed by the many parameters involved. Printing is not just putting words on paper. It involves the choice of text design, images (either photographs or graphics or a combination of both),
   he conversation.


8. Body Language Blocks. Effective business networking also entails watching for body language cues. If you feel your message is being “blocked,” look to see if the person you’re talking to has their arms crossed in a determined manner. Watch for such cues and use your own body language to positively reinforce your message. If someone is presenting such a closed body posture keep your posture relaxed and open. Use hand gestures with your palms upward. In a friendly manner probe to find out what interests them or is important to them. People like to talk about themselves and they want to know their needs are heard. When both yours and their body language is relaxed and respectful (e.g. making good eye contact) your business message has much more chance of coming across successfully.


9. Missing Message Confirmation. This may seem obvious, but often it’s easy to forget to confirm that your key networking message was clearly received. For instance, you can reinforce your business message during networking by saying, “Now that I’ve told you all about my marketing expertise in consumer products, tell me about your business.” If you’re trying to relay product information ask an open-ended question such as, “What questions do you have about these nutritional products specifically formulated for women?” It’s the equivalent of asking in a personal situation, “Am I making sense?”

Successful business networking takes comfortable self-awareness and your full attention. When you start and end conversations clearly, while staying alert to physical cues, and are flexible and open to specific circumstantial opportunities that naturally arise in any conversation, your message gets heard loud and clear.