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Answer Upon - Networking Your Way to Profit - Part 3 'Your Hidden Marketing Opportunity'
Water is big business? No, it is a huge business. The business of water and droughts is alive and well. Currently we see pipeline for water being build, retention basins, damns, Desalination Plants and water rights being bought up by billionaires. In my professional life, I was involved with the car washing industry and we always kept up on droughts, water restrictions and water supplies. I can remember not to long ago when California car washes battled consumer backlash to price increases of up to five dollars by Oct. of 2000, due to water. Soon everyone
What Does Your Business Card Say About You?
What is stopping you from really getting what you want from your business? This is a question I ask small business computer consulting company owners on a regular basis. Many times business owners are like waves crashing onto a beach. They approach a project much like a wave does, starting out many miles away from the coast or, in this case, project or idea.A great idea gets started much like a wave does out in the ocean and it starts to gain momentum as it gets closer to the coast as well as rising and showing form. Many business owners follow
Could anyone pick it up and know instantly exactly what you offer and the benefits they could enjoy by doing business with you? If your answer is “No” you are missing a vital marketing opportunity…
Having said that, the content of your business card depends very much upon how you use it. If you only ever present it to clients or prospects you’ve spent some time with then the minimum amount of information is all you need. That’s because these people already know you and the purpose of your card is purely to serve as a reminder of your contact details.
But if you attend business meetings, networking with other business people then your card has to fulfil a completely different purpose. It has to work harder for you.
The challenge you, and your business card, is facing is making sure that the people you meet briefly DO remember you and DO remember what you offer. You want to know that when everyone else returns to their office or place of business and glances through the, possibly hundreds, of business cards they’ve collected, yours stands out.
Now I don’t mean it has to be a vivid colour, or a garish design or have wacky graphics on it (although if this is appropriate for your business that’s fine). What it does need is information that clearly explains what you do.
Just try this out – have a look at the business cards you’ve collected. Let’s assume you don’t know any of these people or their businesses in any great depth. Does their card tell you what they do? What they offer? And if it is clear, such as for an accountant or solicitor/attorney, what makes them stand out from all the other cards you have for people in the same profession?
What Does Your Business Card Say About You?
Like my wife, super model Kate Moss was born in England.Unlike my wife, Kate Moss has a little "nose candy" problem.Personally, I don't think it's anyone's business who's doing what -- to each his own. And besides, good ole Kate's probably a saint next to most people in the entertainment industry.However, since, as Thoreau said, "Most men lead lives of quiet desperation and go to the grave with the song still in them," once the press got a hold of what was going on, they had an absolute field day.Moss has subsequently lost
But if you attend business meetings, networking with other business people then your card has to fulfil a completely different purpose. It has to work harder for you.
The challenge you, and your business card, is facing is making sure that the people you meet briefly DO remember you and DO remember what you offer. You want to know that when everyone else returns to their office or place of business and glances through the, possibly hundreds, of business cards they’ve collected, yours stands out.
Now I don’t mean it has to be a vivid colour, or a garish design or have wacky graphics on it (although if this is appropriate for your business that’s fine). What it does need is information that clearly explains what you do.
Just try this out – have a look at the business cards you’ve collected. Let’s assume you don’t know any of these people or their businesses in any great depth. Does their card tell you what they do? What they offer? And if it is clear, such as for an accountant or solicitor/attorney, what makes them stand out from all the other cards you have for people in the same profession?
What Does Your Business Card Say About You?
Sell an Idea – A lawyer knew how to make a million dollars in a year with one person and three associates. Since many attorneys don’t make that much, he codified his knowledge and had someone sell it. A realtor had a list three times better than anyone else, so she trained other realtors for a fee. A lumber mill knew how to kiln dry wood and get greater quality wood in less time with half the energy cost, saving him millions of dollars. He taught his techniques to other lumber mills. If there’s something remarkable about your business, or something you knod has to fulfil a completely different purpose. It has to work harder for you.
The challenge you, and your business card, is facing is making sure that the people you meet briefly DO remember you and DO remember what you offer. You want to know that when everyone else returns to their office or place of business and glances through the, possibly hundreds, of business cards they’ve collected, yours stands out.
Now I don’t mean it has to be a vivid colour, or a garish design or have wacky graphics on it (although if this is appropriate for your business that’s fine). What it does need is information that clearly explains what you do.
Just try this out – have a look at the business cards you’ve collected. Let’s assume you don’t know any of these people or their businesses in any great depth. Does their card tell you what they do? What they offer? And if it is clear, such as for an accountant or solicitor/attorney, what makes them stand out from all the other cards you have for people in the same profession?
What Does Your Business Card Say About You?
Millioniaire marketers have a money maker system they rely on. When they put their system into action, they make money with both hands tied behind their back.This system is so simple, it’s hard to believe it works. And yet, when it is used, it saves time, brings in cash and makes you a success. Plus that, it is foolproof.What is it? Here it is – “choose your buyers before you choose your product.” It sounds like a no-brainer, and that’s just what it is.Marketing insiders always get it right. Almost everyone else, though, no matter hness cards they’ve collected, yours stands out.
Now I don’t mean it has to be a vivid colour, or a garish design or have wacky graphics on it (although if this is appropriate for your business that’s fine). What it does need is information that clearly explains what you do.
Just try this out – have a look at the business cards you’ve collected. Let’s assume you don’t know any of these people or their businesses in any great depth. Does their card tell you what they do? What they offer? And if it is clear, such as for an accountant or solicitor/attorney, what makes them stand out from all the other cards you have for people in the same profession?
What Does Your Business Card Say About You?
What is strategic leadership and why do I need it?Strategic leadership is a self-explanatory term, and even when separated, still provides a meaningful definition. A definition of strategic leadership can be summed up as the “ability to anticipate, prepare, and get positioned for the future.”In my experience, I have been able to pinpoint specific examples of colleagues who have exemplified strategic leadership in their professions. I’d like to share some examples of how strategic leadership is essential to a work environment.A e you don’t know any of these people or their businesses in any great depth. Does their card tell you what they do? What they offer? And if it is clear, such as for an accountant or solicitor/attorney, what makes them stand out from all the other cards you have for people in the same profession?
What Does Your Business Card Say About You?
* Does it clearly show what you do or offer? (Your Company name / logo may not be explicit enough).
* Does it show your USP (unique selling proposition)?
* Does it give a testimonial from a happy client/customer?
* Is your photo on there?
* What’s on the back of your card -it isn’t blank - is it?
When I explained to a client the business card is a marketing tool and should include a photo, his response was “I don’t want my ugly mug on there” (actually he’s quite good looking, but modest). I told him being a ‘shrinking violet’ was not going to help his business to grow. The intention of the photo is to make your card stand out and make it easier for people to remember you afterwards.
Plus, if you send a card with any literature in the post it gives the person receiving it a sense of confidence they are dealing with a ‘real person’ – not an anonymous company. Remember people buy from people.
The Alternative to Your Photo
If, like my client, you really feel embarrassed about having your photo on your card – try this idea:
Get a photo of you with a happy, smiling client/customer. Ask their permission to use the photo and a testimonial from them in your marketing. Make sure the testimonial is specific, not “Great company, would use again” but “I had problem and am delighted with solution you provided”.
Put the photo, with the testimonial underneath, on your card.
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<a href="http://www.hubyou.info/article/32187/hubyou-Networking-Your-Way-to-Profit--Part-3-Your-Hidden-Marketing-Opportunity.html">Networking Your Way to Profit - Part 3 'Your Hidden Marketing Opportunity'</a>
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