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Answer Upon - Client Attraction Technique #2: Networking
Accounting is known to be the study of how businesses keep track of their income and assets over a period of time. There are a lot of things one can learn from a career in accounting. One of the most important lessons is learning how businesses work. To point out, one of the many successful businessmen were previously accountants who decided to work their way in business. Why? It is because accounting is the language of business. Accounting is the system, which quantifies business activities, transforms
* How do you identify potential customers?
Then see if you can leave a potential contact with something more. For example, do you have a report you could take along, a copy of an article or press release about your business? Something different, something ‘extra’ that could make you stand out and differentiate you from the competition.
It’s Not A Race
You don’t have to meet everyone. Three to four productive discussions will yield far better results, long term, than nineteen ‘grip and grins’. Believe me if you’re intent on meeting as many people as possible it tends to give away two things, a) a sense of desperation, and that
Last week I got hit face on with a family crisis that took me away from my work time, disabled part of my prep time, and my writing hours took a major shift, however… I still managed to get the important stuff done. I realized from my notes, that my process of getting it all done, was probably different than ‘the norm’ and I probably should share the process with other home executives who need to ‘get it all done’ amid the daily crisis that take over our lives.Time management is a primary need on a dai
In The Beginning
It’s important to know exactly what you want out of a networking event, as well as why you’re attending? Is it to refine your skills, build relationships, make sales or research the competition? Will you encourage people them to visit your website? Sign up for a workshop? Set up a time for a further meeting?
In fact, you may find you’ll benefit most from networking when you have one intention and stick to it. That way you won’t become sidetracked and instead can concentrate on the job in hand, for example, to build potential joint ventures.
Business Cards
Apart from yourself, these are second most important equipment for any networking event. However, don’t just hand your business card out to all and sundry. In fact, until you know whether or not the person opposite fits a match to your needs, don’t be tempted to exchange cards. No match, no card.
Also keep a pen handy, that way you can write something memorable about the person you’ve just met on the back of their business card before moving on i.e. what was discussed, their interests, needs etc. This can provide a great memory jog for after the event.
Never apologise for your business card. As long as it contains your correct contact details, then your business cards are performing. Remember, ‘business cards do not maketh the man… Or woman.’
First Impressions
What will make more of an impression, your job title or what you actually do? Remember that with any product (and the product here is ‘you’) people want to know about the benefits not the features.
So instead of saying ‘I’m a Financial Planner’, try ‘I help people take control of their finances’. Doesn’t that immediately sound much more empowering and interesting?
Think about how you would introduce yourself, so that you a) tell people what you do, and b) include a perceived benefit.
However the best way to make an impression is to listen. Remember it’s not about you, but them – keep talking about your business and how great you are and you’ve lost them. However by taking a real interest in the person opposite and how your business can help them, well then you’re well on the way to gaining a good contact and maybe even a client.
So what kind of things could you ask or talk about? Here are a few questions to get your started:
* How did you become involved in this kind of business?
* How do you see this event helping you in your business
* What marketing have you found most effective in your business or industry?
* What would a typical client say about you?
* What is your number one need at the moment?
* What business trends do you see affecting you right now (or next year)?
* How do you identify potential customers?
Then see if you can leave a potential contact with something more. For example, do you have a report you could take along, a copy of an article or press release about your business? Something different, something ‘extra’ that could make you stand out and differentiate you from the competition.
It’s Not A Race
You don’t have to meet everyone. Three to four productive discussions will yield far better results, long term, than nineteen ‘grip and grins’. Believe me if you’re intent on meeting as many people as possible it tends to give away two things, a) a sense of desperation, and that
The Merriam-Webster dictionary lists two meanings for "confrontation." There are "a face-to-face meeting" and "the clashing of forces or ideas." Both are part of being a boss, but hardly anyone tells that to a new manager in advance.You could say that managing others is the art of "controlled confrontation." Doing it well is essential to succeeding as a boss.Part of your job as a manager is accomplishing the mission assigned to your team. Sometimes that means asking your people to do things t
Business Cards
Apart from yourself, these are second most important equipment for any networking event. However, don’t just hand your business card out to all and sundry. In fact, until you know whether or not the person opposite fits a match to your needs, don’t be tempted to exchange cards. No match, no card.
Also keep a pen handy, that way you can write something memorable about the person you’ve just met on the back of their business card before moving on i.e. what was discussed, their interests, needs etc. This can provide a great memory jog for after the event.
Never apologise for your business card. As long as it contains your correct contact details, then your business cards are performing. Remember, ‘business cards do not maketh the man… Or woman.’
First Impressions
What will make more of an impression, your job title or what you actually do? Remember that with any product (and the product here is ‘you’) people want to know about the benefits not the features.
So instead of saying ‘I’m a Financial Planner’, try ‘I help people take control of their finances’. Doesn’t that immediately sound much more empowering and interesting?
Think about how you would introduce yourself, so that you a) tell people what you do, and b) include a perceived benefit.
However the best way to make an impression is to listen. Remember it’s not about you, but them – keep talking about your business and how great you are and you’ve lost them. However by taking a real interest in the person opposite and how your business can help them, well then you’re well on the way to gaining a good contact and maybe even a client.
So what kind of things could you ask or talk about? Here are a few questions to get your started:
* How did you become involved in this kind of business?
* How do you see this event helping you in your business
* What marketing have you found most effective in your business or industry?
* What would a typical client say about you?
* What is your number one need at the moment?
* What business trends do you see affecting you right now (or next year)?
* How do you identify potential customers?
Then see if you can leave a potential contact with something more. For example, do you have a report you could take along, a copy of an article or press release about your business? Something different, something ‘extra’ that could make you stand out and differentiate you from the competition.
It’s Not A Race
You don’t have to meet everyone. Three to four productive discussions will yield far better results, long term, than nineteen ‘grip and grins’. Believe me if you’re intent on meeting as many people as possible it tends to give away two things, a) a sense of desperation, and that
The other day, I held a seminar for a network of small businesses to help them define their strategies for market growth. Even though the businesses were very different, this approach was not only relevant to most of them, it also inspired them to re-write their marketing strategies.What does the product table do?I got each owner or director of a small business to walk through five steps in creating their product table:1. Draw four boxes in a x 2 table.
First Impressions
What will make more of an impression, your job title or what you actually do? Remember that with any product (and the product here is ‘you’) people want to know about the benefits not the features.
So instead of saying ‘I’m a Financial Planner’, try ‘I help people take control of their finances’. Doesn’t that immediately sound much more empowering and interesting?
Think about how you would introduce yourself, so that you a) tell people what you do, and b) include a perceived benefit.
However the best way to make an impression is to listen. Remember it’s not about you, but them – keep talking about your business and how great you are and you’ve lost them. However by taking a real interest in the person opposite and how your business can help them, well then you’re well on the way to gaining a good contact and maybe even a client.
So what kind of things could you ask or talk about? Here are a few questions to get your started:
* How did you become involved in this kind of business?
* How do you see this event helping you in your business
* What marketing have you found most effective in your business or industry?
* What would a typical client say about you?
* What is your number one need at the moment?
* What business trends do you see affecting you right now (or next year)?
* How do you identify potential customers?
Then see if you can leave a potential contact with something more. For example, do you have a report you could take along, a copy of an article or press release about your business? Something different, something ‘extra’ that could make you stand out and differentiate you from the competition.
It’s Not A Race
You don’t have to meet everyone. Three to four productive discussions will yield far better results, long term, than nineteen ‘grip and grins’. Believe me if you’re intent on meeting as many people as possible it tends to give away two things, a) a sense of desperation, and that
In order to run a business you need to have the ability to handle one. You must have certain qualities that will allow you to operate the business without hesitation. In many cases, in order to run a business you need to have a certain type of personality. This is because research shows that those with certain personality types seem to run business more successfully than those without these personality types. Just what are these personality types or traits that entrepreneurs need in order to run a business an
So what kind of things could you ask or talk about? Here are a few questions to get your started:
* How did you become involved in this kind of business?
* How do you see this event helping you in your business
* What marketing have you found most effective in your business or industry?
* What would a typical client say about you?
* What is your number one need at the moment?
* What business trends do you see affecting you right now (or next year)?
* How do you identify potential customers?
Then see if you can leave a potential contact with something more. For example, do you have a report you could take along, a copy of an article or press release about your business? Something different, something ‘extra’ that could make you stand out and differentiate you from the competition.
It’s Not A Race
You don’t have to meet everyone. Three to four productive discussions will yield far better results, long term, than nineteen ‘grip and grins’. Believe me if you’re intent on meeting as many people as possible it tends to give away two things, a) a sense of desperation, and that
Plastic pens are great promotional items for everyday use, and customers who take them will use them, be grateful to you for them, and likely pass the pens on to friends, relatives, or even strangers over the course of time, possibly spreading awareness of your business and hopefully increasing your customer base. This is great news for any company looking for cheap, easy promotion.Almost everyone in the western world uses pens at some time or another, and many of us use them at least once a day for v
* How do you identify potential customers?
Then see if you can leave a potential contact with something more. For example, do you have a report you could take along, a copy of an article or press release about your business? Something different, something ‘extra’ that could make you stand out and differentiate you from the competition.
It’s Not A Race
You don’t have to meet everyone. Three to four productive discussions will yield far better results, long term, than nineteen ‘grip and grins’. Believe me if you’re intent on meeting as many people as possible it tends to give away two things, a) a sense of desperation, and that b) you’re clearly at the event for one reason: to find work… And quickly!
The Follow-Up
Follow-up within 48 hours of making a contact, either by email, phone or letter. It displays your level of commitment, credibility and professionalism. Yes, we’re all busy people, but honestly how long does it really take to write a quick email? How often have we met people who have promised to ‘get in touch’ and never do? Don’t be one of these.
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