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Another Marketing Insensitive
Approximately two years ago I first wrote about “Marketing Insensitives.” At the time, I had received a call from a telemarketer offering me some “marketing insensitives” to purchase a product. Yes, she really said this! She was not being clever; she just couldn’t pronounce “incentive.”But, Marketing Insensitives do exist! They are the unfortunate, not-thought-through, ridiculous, dumb things that businesses do that drive customers away. Here is another:The potential customer makes a phone call…Ring, ring, ring…Automated Telephon

But with the Internet you can get pretty darn close. An email or instant message conversation can often resolve your issues. Using the telephone is also an extremely useful tool and with VOIP software like Skype, Yahoo Messenger or Google Talk the communication cost is zero. The important point is that the tools are available to make long-distance collaboration a reality and they enable extensive use of outsourcing to be practical.

Lifetime Learning: Essential for Employees Today
Why is learning continually throughout your career a good idea? Because today’s rapidly changing business environment demands that you keep up with new technologies. Very few professions have processes that have remained static over past 10 years or so. In fact new technology has so transformed some professions that many have become obsolete or require a completely different skill-set.By keeping your skills up-to-date you’ll be able to remain competitive (thousands of newly minted college graduates are produced every year) and demonstrate your adapta

You have probably heard the stories: Software that does not work. Software that does the wrong thing. Money paid to set up an offshore operation that never produces any software. Can these outsourcing nightmares be avoided?

Of course. The key is how you manage the outsourcing of your software development.

The two biggest fears of outsourcing that I hear from clients are the fear of selecting a bad outsourcing vendor and the fear of not managing their work effectively. Let's assume you pick a great team, perhaps one of the proven Accelerance teams from around the world. Even then you may still have lingering worries about getting your software developed quickly. Here are eight ways you can manage your outsourcing to get reliable results.

(1) Milestone tracking - Your plan for outsourcing should include some estimating and scheduling. The outsourced team should commit to dates for the completion of the milestones. Define your development milestones so they occur frequently and make corrections if they are not being met.

(2) Requirements tracking - Make sure the features you need are being completed properly in each release. You want to make sure your users will be able to gain the maximum benefit from your software. You don't want important details to be lost or forgotten.

(3) Daily monitoring of your outsourcing progress - No news is NOT good news. You need regular communication with your outsourced team. This should occur almost everyday. You should at least have a regular email or a conference call on specific days to make sure things are going well and that unresolved issues are not blocking progress.

(4) Continuous builds - Put a system in place to re-compile and build your software every time a developer checks in a source file. This allows you to detect problems as they occur so they can be fixed quickly and do not lead to a delayed software release.

(5) Test-driven development - You should require your outsourced engineers to perform unit tests of their programming work. Tests should be created first, before the feature is implemented. Writing the test first helps clarify what the software should do. It also builds a set of regression tests that can be performed later to check for basic system functionality.

(6) Integration testing and Quality Assurance - Testing of the individual software modules by the outsourced developers is not enough. You also need to test the entire system to make sure high levels of functionality and quality will be experienced by your users. Comprehensive testing requires automation to check all paths through the user interface. A full QA process also verifies the software behaves well when users make "mistakes."

(7) Collaboration for design and problem resolution - If the engineers are working in your office then you just meet with them to resolve the issue face-to-face. Of course, this is not possible when the engineers are thousands of miles away across one or more oceans. But with the Internet you can get pretty darn close. An email or instant message conversation can often resolve your issues. Using the telephone is also an extremely useful tool and with VOIP software like Skype, Yahoo Messenger or Google Talk the communication cost is zero. The important point is that the tools are available to make long-distance collaboration a reality and they enable extensive use of outsourcing to be practical.

Outsourcing in the Philippines
The Philippine outsourcing sector has been steadily picking up momentum over the past few years. As of this time, it seems to have reached a tipping point. Direct employment seems to have surpassed 100,000 people and hiring growth is maintaining very high levels. Most estimates put growth rates for Business Process Outsourcing (BPO) at 40% to 50% annually, while many of the contact center organizations are blistering ahead at rates approaching 100%. While this is clearly not sustainable in the long term, it is thrilling while it lasts and this should be

sults.

Real Estate Marketing Tips -- Using Testimonials
Genuine testimonials can add credibility to a real estate marketing program. When the testimonial comes from a known source, like a neighbor, that power increases tenfold. So how do you go about using testimonials?An easy but effective formula:1. Place a testimonial at the top of your piece, in headline fashion.2. Followed up with your message, giving specifics of the transaction -- the number of interested buyers that came through, the time it took to get a contract. (Or other relevant data from a buyer agent transaction). least have a regular email or a conference call on specific days to make sure things are going well and that unresolved issues are not blocking progress.

Basics of Binders
Binders are found in almost every office. There is a binder for every need and people understand the advantages binders offer over other organizing methods. Loose papers get lost, papers kept in folders get bent and unorganized, but papers in a binder are kept in great shape and in order. Binders also make for a professional appearance when presenting information to a client or business partner. Binders are an office staple that should not be ignored.Binders come in various types and styles. The variations depend on a number of things. The way

eck for basic system functionality.

Customer Service for Teachers
Today more than ever teachers need to concentrate on customer service. Who is the customer? Well both the students and their parents. Good customer service is required and bad customer service could get them fired. Are you a teacher? Have you considered customer service in your profession? How does a teacher give good customer service?Well, consider that parents really want to know what you are teaching and how you are teaching it. They want to know that their children are doing well and they want to make sure you are properly nurturing their little

(8) Knowledge management and retention - You provide a specification to the outsourced team. Issues are resolved and clarifications are made. Then the software is delivered and it works well. But what if the outsourced team leaves the picture? Will you be able to pick up the software and make changes efficiently? Yes, if you have gained the knowledge of how the software is written. The technical documentation describing the architecture and workings of your software should be created by you or your outsourced team. You don't need a huge tome no one will read. Simple installation instructions and architectural documents that can facilitate the learning process and enable your US engineers to deploy and support your software are sufficient.

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Believe me. You will gain peace of mind and produce great software when you apply these powerful techniques to manage your outsourcing. Use of these techniques will quell your fears and help you bravely take advantage of the benefits of outsourcing in the new global economy.

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Endeavor to Persevere

When you are in the right path, you must persevere. This is a basic understanding you must have when you are on your journey to success. There are some persons who are naturally lazy and possessing no self-reliance, no perseverance.

Happiness is the Path to the Productive Workplace

Employee productivity is hardly a measure of the number of hours the employee work. Neither is it totally dependent on the employee remuneration. The fact remains that employee productivity and loyalty are primarily determined by employee happiness and low stress levels. Work life balance is therefore a critical factor when improving the productivity of employees and their loyalty to the company.

5 Small Business Marketing Tips

Small business marketing tips are everywhere these days and if you pay attention, even in the most unexpected places.

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