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Answer Upon - Free Publicity - 5 Easy Ways to Promote Your Business
The Boutique Hotel Manager
Boutique Hotel. Just the words get the imagination going. Even before I dog eared the pages of Herbert Ypma’s first Hip Hotels book I was fascinated by the world of boutique hotel properties. “How cool would it be to be the general manager of a cool boutique hotel?” I often found asking myself as I flipped through the pages of his magnificent photos. Working hard to make a career out of the hotel industry, I was convinced that I just had to be involved with a boutique hotel someday.That someday came true, when in 2004 I was invited to be the
tive to find ways where you can gain visibility wBoutique Hotel. Just the words get the imagination going. Even before I dog eared the pages of Herbert Ypma’s first Hip Hotels book I was fascinated by the world of boutique hotel properties. “How cool would it be to be the general manager of a cool boutique hotel?” I often found asking myself as I flipped through the pages of his magnificent photos. Working hard to make a career out of the hotel industry, I was convinced that I just had to be involved with a boutique hotel someday.That someday came true, when in 2004 I was invited to be the
Online Backup Or Tape Backup - Confused About Which To Choose?
We work in an increasingly data driven business environment where your business critical data is the core of your business. It is estimated that 60% of companies that lose their data shut down within 6 months. We are all aware of the pitfalls of inadequate backups - the problem is what to do about it. What's the most effective way to backup and secure your data?Online backup or tape - what's the answer? As with a lot of things in life the answer is not straightforward and the solution probably falls somewhere in the middle. In other w
As a Guerrilla Marketing Coach, I’m a strong believer in implementing free or low cost strategies to publicize your business. As a start-up, with cash flow being slow or non-existent, it’s imperative to find ways where you can gain visibility wWe work in an increasingly data driven business environment where your business critical data is the core of your business. It is estimated that 60% of companies that lose their data shut down within 6 months. We are all aware of the pitfalls of inadequate backups - the problem is what to do about it. What's the most effective way to backup and secure your data?Online backup or tape - what's the answer? As with a lot of things in life the answer is not straightforward and the solution probably falls somewhere in the middle. In other w
There is a Leadership Difference
I was standing around enjoying refreshments with a group of businesspeople recently. One asked, “Have you heard what XYZ Co. just did. The company mentioned is known as a hot, fast growth, quality company.” Everyone in the group leaned in a little to hear better.A few minutes later, someone chimed in with, “Let me tell you what ABC Corp. did.” This company is known as a company with “problems.” Everyone snickered; some rolled their eyes waiting to hear about another goof up.Since then, my thoughts have turned philosophical. I have b
ever in implementing free or low cost strategies to publicize your business. As a start-up, with cash flow being slow or non-existent, it’s imperative to find ways where you can gain visibility wI was standing around enjoying refreshments with a group of businesspeople recently. One asked, “Have you heard what XYZ Co. just did. The company mentioned is known as a hot, fast growth, quality company.” Everyone in the group leaned in a little to hear better.A few minutes later, someone chimed in with, “Let me tell you what ABC Corp. did.” This company is known as a company with “problems.” Everyone snickered; some rolled their eyes waiting to hear about another goof up.Since then, my thoughts have turned philosophical. I have b
Get Results Through Leading Instead of Managing
Business leaders today at all levels in organisations are facing more stresses and tasks than at any time in the past. Even though we have more tools at our disposal to manage these tasks we are also bombarded with more information and data to process than ever before. In this environment it is all too easy for leaders to make mistakes and in most instances staff are patient and forgiving of these honest slips.However, there is one area where staff are not willing to compromise. This is the area of management versus leadership. Under stress we m
to publicize your business. As a start-up, with cash flow being slow or non-existent, it’s imperative to find ways where you can gain visibility wBusiness leaders today at all levels in organisations are facing more stresses and tasks than at any time in the past. Even though we have more tools at our disposal to manage these tasks we are also bombarded with more information and data to process than ever before. In this environment it is all too easy for leaders to make mistakes and in most instances staff are patient and forgiving of these honest slips.However, there is one area where staff are not willing to compromise. This is the area of management versus leadership. Under stress we m
Be Smart - Learn From Your Business Mistakes
We all make mistakes in business. The important issue is that we learn from them and apply the lessons in both our online and off-line business activities. One of my most costly mistakes happened about twelve years ago in the off-line business world. However, the lessons I learnt are just as applicable online as they are off-line.Having established a small mail order business part-time, I decided to expand the business using direct mail techniques. I had read all the books and attended a course and it seemed like the best approach to achieve my
cash flow being slow or non-existent, it’s imperative to find ways where you can gain visibility wWe all make mistakes in business. The important issue is that we learn from them and apply the lessons in both our online and off-line business activities. One of my most costly mistakes happened about twelve years ago in the off-line business world. However, the lessons I learnt are just as applicable online as they are off-line.Having established a small mail order business part-time, I decided to expand the business using direct mail techniques. I had read all the books and attended a course and it seemed like the best approach to achieve my
Branding and Marketing
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit - I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how? The combination of a successfully developed brand and the implementation of a great marketing campaign will do wonders for your business. Think of the TV advertisements that stick in your mind - what makes it so? What have they done differently? If you make a list, you'll notice that each and every one of them has
tive to find ways where you can gain visibility without spending a lot of money. These tips and tricks are just a sampling of some of the creative ideas you can use to generate publicity now! Try a few to find out which ones work best for you.
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit - I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how? The combination of a successfully developed brand and the implementation of a great marketing campaign will do wonders for your business. Think of the TV advertisements that stick in your mind - what makes it so? What have they done differently? If you make a list, you'll notice that each and every one of them has
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