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Answer Upon - Is the Press Release Dead?
You've worked hard to get an interview, and now it feels like everything is on the line. What's the best approach to ensure a great interview? Based on my experience working with professionals with varied backgrounds and experience, I'd have to stay that figuring out what to ask on the interview is where many people get stuck. They know they should ask something, but what? During most (if
2. Change Thy Attitude, Grasshopper
Journalists are a lot like us. They respond to folks who have something of value to offer and who are interested in long-term relationships. It follows that the best way to approach them is with with a spirit
Five years ago, a couple of instructors that I was working with and I were brainstorming about different ways to promote our training programs more easily. Up to that point, I had spent my entire career in training focused primarily on helping individuals become more successful by helping them strengthen certain skill sets such as public speaking, management skills, and selling skills. We not
While searching for an answer, we happened to meet Richard Brandt, a veteran Business Week reporter who now consults with hi-tech entrepreneurs on how to talk to the business press. He's also writing a book about Google. As someone who spent more than 15 years on the other side of the press release, Richard knows what reporters want--and don't want--from press-release-writing entrepreneurs. Following is our summary of his advice.
1. Save the Spam for Breakfast
One of Brandt's pet peeves occurred when executives would call or e-mail him with a pitch on a topic that fell completely outside of his beat. Entrepreneurs who came to him without any knowledge of his interests were treated with the same ignorance with which they treated him. He avoided them. Ditto for spammed press releases.
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
2. Change Thy Attitude, Grasshopper
Journalists are a lot like us. They respond to folks who have something of value to offer and who are interested in long-term relationships. It follows that the best way to approach them is with with a spirit
In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer’s thinking to develop an edge in advertising.Consumer’s get confused with excessive stimulus. Consumer’s also become very selective in their perceptive processes given the amount o
While searching for an answer, we happened to meet Richard Brandt, a veteran Business Week reporter who now consults with hi-tech entrepreneurs on how to talk to the business press. He's also writing a book about Google. As someone who spent more than 15 years on the other side of the press release, Richard knows what reporters want--and don't want--from press-release-writing entrepreneurs. Following is our summary of his advice.
1. Save the Spam for Breakfast
One of Brandt's pet peeves occurred when executives would call or e-mail him with a pitch on a topic that fell completely outside of his beat. Entrepreneurs who came to him without any knowledge of his interests were treated with the same ignorance with which they treated him. He avoided them. Ditto for spammed press releases.
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
2. Change Thy Attitude, Grasshopper
Journalists are a lot like us. They respond to folks who have something of value to offer and who are interested in long-term relationships. It follows that the best way to approach them is with with a spirit
At APconnections, our flagship product, NetEqualizer, is a traffic management and WAN optimization tool. Rather than using compression and caching techniques, NetEqualizer analyzes connections and then doles out bandwidth to them based on preset rules. We look at every connection on the network and compare it to the overall trunk size to determine how to eliminate congestion on the links. Net
1. Save the Spam for Breakfast
One of Brandt's pet peeves occurred when executives would call or e-mail him with a pitch on a topic that fell completely outside of his beat. Entrepreneurs who came to him without any knowledge of his interests were treated with the same ignorance with which they treated him. He avoided them. Ditto for spammed press releases.
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
2. Change Thy Attitude, Grasshopper
Journalists are a lot like us. They respond to folks who have something of value to offer and who are interested in long-term relationships. It follows that the best way to approach them is with with a spirit
Customer service -- especially when it delivered both professionally and consistently -- will beat price both as a customer retention and as a customer attraction tool just about every time.But customer service is not always what its name would imply.Like you, I observe many so-called service providers performing their day-to-day activities: store clerks, automobile service wri
So, how *do* you reach a stressed out journalist with an idea you think will truly interest readers?
2. Change Thy Attitude, Grasshopper
Journalists are a lot like us. They respond to folks who have something of value to offer and who are interested in long-term relationships. It follows that the best way to approach them is with with a spirit
"Happiness is the state of consciousness which proceeds from the achievement of one's values" - Ayn RandIt is often the case that people find themselves in the dilemma of either choosing to stay at a job because it is a guaranteed pay check or leaving to pursue their passion and lose their income - at least for a while - and worse, and uncertain amount of time.In my exper
2. Change Thy Attitude, Grasshopper
Journalists are a lot like us. They respond to folks who have something of value to offer and who are interested in long-term relationships. It follows that the best way to approach them is with with a spirit of giving. Rather than immediately asking a journalist to write about your company, offer her a tidbit of industry gossip or other useful insider information. When you change your attitude, you can't help but also change your approach. And your results.
Which leads us to research.
3. Do Your Homework
Search for relevant articles in a niche magazine or other publication, and find the reporter who has covered that topic. Now, read the other articles that reporter has written. When you've done your homework, you can approach reporters as someone who is genuinely interested in helping them. This simple step will position you light years ahead of your competitors--including many PR agencies. You can't help but stand out.
4. Cultivate a Soulmate
If you happen to have any insider information or connections, e-mail or call the reporter telling him you really enjoyed his article on X, and have some information on Y you think would be of interest. Everyone likes to be appreciated, and it's particularly welcome after a day of spam & solicitations.
5. No Hit-and-Runs
Don't expect to get instant coverage. Most people are offended by the idea of an immediate quid pro quo. Instead, f
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