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  • Answer Upon - Beyond Self-Promotion - Why Good People Should Sell Themselves

    Take the high road
    With Competitors Take The High RoadWhat do you do when the competition cheats and/or hits below the belt? We recommend that you take the high road. Let them drown in the flood. Remember, he who laughs last! You must resist the temptation to retaliate by descending to their level. You should read the book by W. Michael Hoffman who is Executive Director of The Center For Business Ethics at Bentley College in Waltham, Massachusetts. He presented anothe
    e or sell is rooted in the soil of modesty, isn't it time to distinguish modesty from playing small?

    Cloaking self-seeking in the garment of selflessness is not a mortal sin (believe me, I would know), but it's awfully unattractive and it's an abysmally ineffective strategy for staying employed when you work for yourself.

    So what's a person to do? Ask your internal monitor to nudge you when you move away from instead of toward selling or self-promotion. Don't try to change anything yet, just notice. Jot down some of the flickering of thoughtlets that run through your mind at these moments.

    Dentists
    To become a dentist, a graduate with a bachelor’s degree undergoes 4 years in one of the dental schools accredited by the American Dental Association’s (ADA’s) Commission on Dental Accreditation. At the end of the course he undertakes various written and oral examinations before being certified as a Doctor of Dental Surgery (DDS) or Doctor of Dental Medicine (DMD), also known as a dentist.Dentists are specialists trained to diagnose, prevent and trea

    If you work for yourself, and are perhaps a teeny weeny bit resistant to selling, this wake up call is for you. It is possible that "learning to sell" -- as opposed to learning how to promote yourself -- is not on your priority list. But, if you truly care about your customers, self promotion deserves your attention.

    Maybe you feel that it is inappropriate to promote yourself in any way, especially when you meet new people. Have you ever you met someone who asked about what you do, and watched their look of confusion when you gave them a barely adequate answer, all because you didn't want to seem pushy or self-interested?

    I imagine you have the most sincere motives for avoiding self promotion, but may I also suggest that you may be confusing modesty with self-protection? It's natural to want to protect yourself against anything short of drooling adulation that you might receive in response to a sales pitch. (By the way, how does that phrase "sales pitch" land with you?) It's natural, but it isn't modest.

    It also isn't kind to the other person. There they are, carrying on a friendly conversation, and suddenly you classify them as a threat to your self-esteem. How likely are they to benefit from the interaction?

    Until quite recently I thought that the reason I lit up in some sales situations while hanging back in others, was that I was highly sensitive. (I hear this from my clients a lot. Highly sensitive people keep a lot of coaches employed.)

    One day I realized that I wasn't avoiding self promotion out of sensitivity, but out of fear. And it wasn't even fear of a particularly elevated kind. It was the venal fear of not getting what I wanted when I wanted it and as I wanted it. In other words, when I felt confident of getting the result I wanted, I'd reach out. If I thought somewhat might question what I wanted or say, "No," I'd hang back.

    Notice that the fear of being denied what you want is not the same as the fear of rejection. Being told "no" in response to a sales pitch does not signal the end of a relationship. It doesn't have anything to do with accepting or rejecting you as a human being. It doesn't even have anything to do with increasing or decreasing your perceived worthiness. All it means is "No. I do not want what you are offering." (Hey, you want a glass of water while I'm up? No. You see?)

    You are perhaps a better person than I. But even if your reluctance to self-promote or sell is rooted in the soil of modesty, isn't it time to distinguish modesty from playing small?

    Cloaking self-seeking in the garment of selflessness is not a mortal sin (believe me, I would know), but it's awfully unattractive and it's an abysmally ineffective strategy for staying employed when you work for yourself.

    So what's a person to do? Ask your internal monitor to nudge you when you move away from instead of toward selling or self-promotion. Don't try to change anything yet, just notice. Jot down some of the flickering of thoughtlets that run through your mind at these moments.

    Promotional Bags: Your Company Details on Parade
    The trick to a good promotion is to attach your company details to something useful. Now, there is “private useful” like the promotional toothbrush you use in the privacy of your own bathroom, and there is “public useful” that you use out there where everyone sees you inadvertently parading the promotion.This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotionr self-interested?

    I imagine you have the most sincere motives for avoiding self promotion, but may I also suggest that you may be confusing modesty with self-protection? It's natural to want to protect yourself against anything short of drooling adulation that you might receive in response to a sales pitch. (By the way, how does that phrase "sales pitch" land with you?) It's natural, but it isn't modest.

    It also isn't kind to the other person. There they are, carrying on a friendly conversation, and suddenly you classify them as a threat to your self-esteem. How likely are they to benefit from the interaction?

    Until quite recently I thought that the reason I lit up in some sales situations while hanging back in others, was that I was highly sensitive. (I hear this from my clients a lot. Highly sensitive people keep a lot of coaches employed.)

    One day I realized that I wasn't avoiding self promotion out of sensitivity, but out of fear. And it wasn't even fear of a particularly elevated kind. It was the venal fear of not getting what I wanted when I wanted it and as I wanted it. In other words, when I felt confident of getting the result I wanted, I'd reach out. If I thought somewhat might question what I wanted or say, "No," I'd hang back.

    Notice that the fear of being denied what you want is not the same as the fear of rejection. Being told "no" in response to a sales pitch does not signal the end of a relationship. It doesn't have anything to do with accepting or rejecting you as a human being. It doesn't even have anything to do with increasing or decreasing your perceived worthiness. All it means is "No. I do not want what you are offering." (Hey, you want a glass of water while I'm up? No. You see?)

    You are perhaps a better person than I. But even if your reluctance to self-promote or sell is rooted in the soil of modesty, isn't it time to distinguish modesty from playing small?

    Cloaking self-seeking in the garment of selflessness is not a mortal sin (believe me, I would know), but it's awfully unattractive and it's an abysmally ineffective strategy for staying employed when you work for yourself.

    So what's a person to do? Ask your internal monitor to nudge you when you move away from instead of toward selling or self-promotion. Don't try to change anything yet, just notice. Jot down some of the flickering of thoughtlets that run through your mind at these moments.

    Small Business Marketing Secret #1: The Most Important Word In Advertising
    Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the flash cubes, or even the camera in your mind…it doesn't matter.If your camera is pointed at you it's backwards and you're wasting film and ad dollars (not to mention those hard to find flash cubes). interaction?

    Until quite recently I thought that the reason I lit up in some sales situations while hanging back in others, was that I was highly sensitive. (I hear this from my clients a lot. Highly sensitive people keep a lot of coaches employed.)

    One day I realized that I wasn't avoiding self promotion out of sensitivity, but out of fear. And it wasn't even fear of a particularly elevated kind. It was the venal fear of not getting what I wanted when I wanted it and as I wanted it. In other words, when I felt confident of getting the result I wanted, I'd reach out. If I thought somewhat might question what I wanted or say, "No," I'd hang back.

    Notice that the fear of being denied what you want is not the same as the fear of rejection. Being told "no" in response to a sales pitch does not signal the end of a relationship. It doesn't have anything to do with accepting or rejecting you as a human being. It doesn't even have anything to do with increasing or decreasing your perceived worthiness. All it means is "No. I do not want what you are offering." (Hey, you want a glass of water while I'm up? No. You see?)

    You are perhaps a better person than I. But even if your reluctance to self-promote or sell is rooted in the soil of modesty, isn't it time to distinguish modesty from playing small?

    Cloaking self-seeking in the garment of selflessness is not a mortal sin (believe me, I would know), but it's awfully unattractive and it's an abysmally ineffective strategy for staying employed when you work for yourself.

    So what's a person to do? Ask your internal monitor to nudge you when you move away from instead of toward selling or self-promotion. Don't try to change anything yet, just notice. Jot down some of the flickering of thoughtlets that run through your mind at these moments.

    Staff Retention - is It a Big Issue for Employers?
    A Big IssueBig Issues are those that cost your organisation money – lots of money. On that criterion, staff retention is, for many companies, right up there with the biggest of their big issues. And, given the current vacancy and staff turnover levels in many organisations, it has the potential to become an ever bigger issue. Unless you do something positive about it now.Let’s look at some numbers;Our ‘typical’ business services firmstion what I wanted or say, "No," I'd hang back.

    Notice that the fear of being denied what you want is not the same as the fear of rejection. Being told "no" in response to a sales pitch does not signal the end of a relationship. It doesn't have anything to do with accepting or rejecting you as a human being. It doesn't even have anything to do with increasing or decreasing your perceived worthiness. All it means is "No. I do not want what you are offering." (Hey, you want a glass of water while I'm up? No. You see?)

    You are perhaps a better person than I. But even if your reluctance to self-promote or sell is rooted in the soil of modesty, isn't it time to distinguish modesty from playing small?

    Cloaking self-seeking in the garment of selflessness is not a mortal sin (believe me, I would know), but it's awfully unattractive and it's an abysmally ineffective strategy for staying employed when you work for yourself.

    So what's a person to do? Ask your internal monitor to nudge you when you move away from instead of toward selling or self-promotion. Don't try to change anything yet, just notice. Jot down some of the flickering of thoughtlets that run through your mind at these moments.

    What's the Difference Between a Negotiation, Arbitration, and Mediation?
    Negotiation. Involves two or more parties who are engaged in direct discussions with each other in a concerted effort of reaching an agreement. Both parties use persuasion and influence to get the other party to see things their way.Example: A buyer and a salesman are negotiating a price for a car. A wife is negotiating with her husband over use of finances. A president is negotiating with anothe or sell is rooted in the soil of modesty, isn't it time to distinguish modesty from playing small?

    Cloaking self-seeking in the garment of selflessness is not a mortal sin (believe me, I would know), but it's awfully unattractive and it's an abysmally ineffective strategy for staying employed when you work for yourself.

    So what's a person to do? Ask your internal monitor to nudge you when you move away from instead of toward selling or self-promotion. Don't try to change anything yet, just notice. Jot down some of the flickering of thoughtlets that run through your mind at these moments.

    "Just noticing" will allow you to experience how your current attitudes toward selling and self promotion keep you from being a clear and open channel for your best work. As you become more aware of how avoiding sales or promotion keeps you from authentic engagement with your best clients and customers, your reluctance to sell or self-promote will shift into curiosity about how to reach and support the people you serve.

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