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Answer Upon - 7 Tips in Dealing with the Media, To Create Your Own PR Campaign
It is amazing that State Franchise Registration State Examiners like those in the State of Illinois Franchise Registration Examiners Office often believe they are protecting the investor. But really they are not because the over regulation they place on Franchisors means they must raise the costs of the franchises they sell by quite a bit and therefore pass that onto the consumer or investor, thus the State of Illinois Franchise Registration Rules and their persnickety Examiners are hurting the very consumer they purport to protect you see?I think it is high time that they go read Any Rand. No Regulator should EVER, be allowed in to regulate franchising until they have worked on the Franchisor side of things. Of course when I alerted the State of Illinois Franchise Registration Examiners of this fact they told me that these views of franchisors are perception based? Well, then let me educate you and your so-called "Perception":www.ftc.gov/os/comments/franrulestaffrpt/OL-100001.pdfIn my professional opinion regulators abuse laws, divert millions of dollars unnecessarily to lawyers who hide the tools needed for franchisors to by-pass them. The disclosure laws give away too much information to competitors and the 35% of all inquires to the franchisor
Out of my 34 positive responses, I have been able to achieve nearly a 60% quote rate in newspapers, magazines, and on the radio, or 20 total quotes in 19 months. To put it another way, for every query I do answer, I have approximately an 18% chance that it will result in a quote in a regional or national media outlet. This is a fairly good response rate compared with the average
Upper Saddle River, N.J. – March 8, 2004 - Compensation Resources, Inc. released the results of a study they recently conducted of 642 companies covering the usage of Long-Term Incentives (LTI). Since 2001, the US business sector has been shaken by disclosures of mismanagement, poor corporate governance and outright criminal acts, all revolving around and involving the apparent excesses of Executive Compensation. The resulting media frenzy, public outcry, and indignant protests of shareholders and institutional investors, has resulted in some significant and far reaching changes to Executive Compensation. These have included the enactment of the Sarbanes Oxley Act (SOA), the potential and anticipated expensing of stock options by the Financial Standards Accounting Board (FASB), and ever increasing scrutiny and criticism of management by their Compensation Committees and Boards.Although most of the criticism was levied at publicly traded companies, some of the changes impacted the Not for Profit (NFP) sector, as well as privately owned companies. To a certain extent, all industrial sectors must compete in the same marketplace for executives, and they must therefore provide similar, if not the same Executive Compensation Packages.The results of the study identified some of the impact of these changes. 32.4% of the participants indicated that
Over the last 19 months, I have been quoted or featured by 20 different news organizations in such publications as The Washington Post, MSNBC, AP (Associated Press ), Spirit (the In-flight Magazine for Southwest Airlines), Better Homes and Gardens, Monster.com, Shutterbug Magazine Radio, and The Washington Business Journal. Many of these publications are national in scope and have increased my recognition and the ability to attract more business.
How did I get access to these media organizations? First I was able to sign up with an on-line publicity firm called PR Leads. PR Leads allows me to pitch the media when they need help completing a story with information in my area of expertise. However, this only gets me half way to getting quoted. I have learned that having a consistent message that resonates with my media contacts is the other half of the equation. I have a consistent message albeit one for my photography and one for my professional speaking.
During this time, I have responded to 112 queries in the following categories ... work/life balance, creativity, presentation skills and photography. The reason I chose these categories is simple. I work with people and organizations to increase their communication power through my unique photography angle. I do this through my creative keynotes (work/life balance, creativity and photography) and through my powerful presentations skills.
Out of the 112 queries, I was able to garner 34 responses for a 30% response rate (nearly 1 in 3). A good first step to a query is getting a response of any kind. It's much like a positive phone call might elicit a prospective customer to ask you what you do. Sometimes the media contacts have plenty of information from other sources. Other times I find out that my expertise or my angle isn't quite right for the story. Also, many of the pitches to the media are often to freelancers. These freelancers in turn pitch their stories to their media contacts. This adds another layer as to whether or not you will get quoted by a news organization. All of the potential rejection keeps me trying harder. The results speak for themselves.
Out of my 34 positive responses, I have been able to achieve nearly a 60% quote rate in newspapers, magazines, and on the radio, or 20 total quotes in 19 months. To put it another way, for every query I do answer, I have approximately an 18% chance that it will result in a quote in a regional or national media outlet. This is a fairly good response rate compared with the average
VERY LITTLE -- other than breathing, eating and the need for some basic necessities like going to the restroom every day.You know that Bill Gates and Donald Trump are billionaires. Most likely, you never heardof Bill Bartmann. Let me tell you, he is also a billionaire -- just like Bill Gates and Donald Trump.What do they have in COMMON?All of them know the secret of their success resides deep inside their minds.What do they KNOW that YOU DON'T know?Same answer: all of them know the secret of their success resides deep inside their minds.They are NOT like most people when they embark to make money.When most people decide they want to make more money, what do they do?They look for some MAGIC program like making money from home, making money on ebay, real estate, stock market, commodities, and so on.They desperately and frantically buy one program after another. They flock from one seminar to another listening to the promises of the gurus who tell them they will make tons of money overnight!These people receive this 'hype' and are even skillfully 'manipulated' into a state ofmotivation THAT MAKES THEM FEEL so good they buy even more books, tapesand CDs while at those seminars.Then, they go home, they try a few things and reality sets in.It is NOT a
How did I get access to these media organizations? First I was able to sign up with an on-line publicity firm called PR Leads. PR Leads allows me to pitch the media when they need help completing a story with information in my area of expertise. However, this only gets me half way to getting quoted. I have learned that having a consistent message that resonates with my media contacts is the other half of the equation. I have a consistent message albeit one for my photography and one for my professional speaking.
During this time, I have responded to 112 queries in the following categories ... work/life balance, creativity, presentation skills and photography. The reason I chose these categories is simple. I work with people and organizations to increase their communication power through my unique photography angle. I do this through my creative keynotes (work/life balance, creativity and photography) and through my powerful presentations skills.
Out of the 112 queries, I was able to garner 34 responses for a 30% response rate (nearly 1 in 3). A good first step to a query is getting a response of any kind. It's much like a positive phone call might elicit a prospective customer to ask you what you do. Sometimes the media contacts have plenty of information from other sources. Other times I find out that my expertise or my angle isn't quite right for the story. Also, many of the pitches to the media are often to freelancers. These freelancers in turn pitch their stories to their media contacts. This adds another layer as to whether or not you will get quoted by a news organization. All of the potential rejection keeps me trying harder. The results speak for themselves.
Out of my 34 positive responses, I have been able to achieve nearly a 60% quote rate in newspapers, magazines, and on the radio, or 20 total quotes in 19 months. To put it another way, for every query I do answer, I have approximately an 18% chance that it will result in a quote in a regional or national media outlet. This is a fairly good response rate compared with the average
Hiring a professional wordsmith is a wise investment. Dozens of companies — including Lastminute, Independent Newspapers, NEC, IPC Media, Holland & Barrett, Freeserve, Zone WorldWide Publishing, Centaur Communications, National Magazine Company and FilmFour — certainly think so. And who am I to tell you any differently? I'd soon be out of work if I did!So, have you ever hired a copywriter? Do you really need to? Yes!All businesses - no matter what size or type - have ongoing communication needs. Think of staff newsletters, press advertisements, website content, news releases and a number of other written materials. These are all communication vehicles used to best reach targeted audiences, whether made up of your employees, partners, customers or prospective clients.When it's wise to bring in the professionals "Yes, but I know how to write," you're thinking. That's great, but do you have the time? (Good, effective writing is time consuming and labour intensive.) Can you really be bothered? (You want to be free to concentrate on what you're best at.) Even if you could, do you have the necessary skill sets to communicate your company's message effectively to its target markets?Let's face it, you wouldn't expect someone without a medical background to operate on you. A copywriter is an expert at
During this time, I have responded to 112 queries in the following categories ... work/life balance, creativity, presentation skills and photography. The reason I chose these categories is simple. I work with people and organizations to increase their communication power through my unique photography angle. I do this through my creative keynotes (work/life balance, creativity and photography) and through my powerful presentations skills.
Out of the 112 queries, I was able to garner 34 responses for a 30% response rate (nearly 1 in 3). A good first step to a query is getting a response of any kind. It's much like a positive phone call might elicit a prospective customer to ask you what you do. Sometimes the media contacts have plenty of information from other sources. Other times I find out that my expertise or my angle isn't quite right for the story. Also, many of the pitches to the media are often to freelancers. These freelancers in turn pitch their stories to their media contacts. This adds another layer as to whether or not you will get quoted by a news organization. All of the potential rejection keeps me trying harder. The results speak for themselves.
Out of my 34 positive responses, I have been able to achieve nearly a 60% quote rate in newspapers, magazines, and on the radio, or 20 total quotes in 19 months. To put it another way, for every query I do answer, I have approximately an 18% chance that it will result in a quote in a regional or national media outlet. This is a fairly good response rate compared with the average
Cashflow problems are the main reason why more than 70% of UK businesses go under in their first year. Although this statistic is fairly shocking, the reassuring fact is that there is a lot that companies can do to manage their cashflow effectively.We have put together our top tips to help you avoid cashflow problems and become a business success story.1. Always run credit checks on companies that you do business withMany people forget or think that it’s not important to vet companies before doing business with them. However, doing so is an important method of avoiding cashflow related problems further down the road.If you have not checked up on a potential new client, you expose yourself to the risk of not being paid.There are a number of ways to run credit checks such as ordering an online credit rating from credit reference agencies or checking your potential customer’s payment record.2. Encourage prompt paymentYou will have to pay your suppliers even if you have not been paid by your customers. Encouraging your customers to pay you promptly is therefore an effective way to avoid cashflow problems.Try offering favourable payment terms to people who pay early and refer to the Late Payment of Commercial Debts (Interest) Act of 1998 on your invoices. This legislation allows companies to charge interest o
Out of the 112 queries, I was able to garner 34 responses for a 30% response rate (nearly 1 in 3). A good first step to a query is getting a response of any kind. It's much like a positive phone call might elicit a prospective customer to ask you what you do. Sometimes the media contacts have plenty of information from other sources. Other times I find out that my expertise or my angle isn't quite right for the story. Also, many of the pitches to the media are often to freelancers. These freelancers in turn pitch their stories to their media contacts. This adds another layer as to whether or not you will get quoted by a news organization. All of the potential rejection keeps me trying harder. The results speak for themselves.
Out of my 34 positive responses, I have been able to achieve nearly a 60% quote rate in newspapers, magazines, and on the radio, or 20 total quotes in 19 months. To put it another way, for every query I do answer, I have approximately an 18% chance that it will result in a quote in a regional or national media outlet. This is a fairly good response rate compared with the average
Good news spreads quickly News of the invention of the wheel must have traveled in every direction as quickly as horse or camel could run. Those who learned of its advantages over the litter and the sledge adopted it right away. And no sooner was it adopted than it began to be adapted: made lighter, stronger, faster. Wheels were soon attached to axles, then to axles with pivots. The idea catches on Then transportation lost its monopoly on the new technology, and wheels helped to make pottery, lift buckets out of wells, steer ships, grind grain, keep time. Even now, the process of adopting and adapting the wheel continues as new uses are modified, improved, and applied in ingenious ways. The observation is certainly true: “Without the wheel, today’s civilization would be impossible.” [1] No wheel, little progress Meanwhile for hundreds and perhaps thousands of years, in islands of the South Pacific, the Americas, and other isolated places, cultures existed without any knowledge of the wheel. Their technology lagged behind because they still faced that first, high hurdle. Human beings have always been better modifiers than inventors. Why reinvent the wheel when someone has already done the hard work? Best practices needed Like civilization, your company i
Out of my 34 positive responses, I have been able to achieve nearly a 60% quote rate in newspapers, magazines, and on the radio, or 20 total quotes in 19 months. To put it another way, for every query I do answer, I have approximately an 18% chance that it will result in a quote in a regional or national media outlet. This is a fairly good response rate compared with the average direct mail response rate of one to two percent. I have found that there are some tips and techniques in dealing with the media.
Seven Media Tips & Techniques
Respond Quickly - The adage that 'the early bird gets the worm' is very true here. Sometimes I don't have the opportunity to respond to an appropriate query as soon as I would like and I find the response rate goes down as a result. It's gotten to the point that if I am not able to respond to a query within 24 hours, I usually don't respond. However, I do save the media contact for future reference.
Be Personable - writers and reporters like to talk to somebody that makes it easy for them to do business (or at least quote in an article). Reach out and attempt to make a genuine connection.
Make It About Them - reporters are on deadline most of the time, so have the attitude of helping them first. Do your best to provide them with as much information as possible. Suggest a time to talk on the phone and be prompt. If they don't call you back, call them - all in the spirit of helpfulness. I will usually say, "I know you're probably on deadline, but I wanted to call back and help you finish your article."
Get to the Point (Briefly) - let them know why you are responding and tell them how you can help with a few tips. It's good if you can include a few references right from your website since it makes working with you easier. This should take a maximum of 5-10 minutes per query. Also, group paragraphs into 2-3 sentences maximum for easier reading and always save your responses. You can use these to answer similar queries.
Reduce Their Risk - reporters like dealing with people who have been quoted by other reporters. It reduces risk and this is important in the media. Always reference your past performance with respect to the media. I have a section on my website called Press Room, http://www.staashpress.com/Press%20Room/inthenews.html . While it can be challenging to get your initial momentum with the press, keep trying. You will have to go through a few obscure publications to make it into the more recognizable ones.
Follow up - Reporters are writing many articles at one time, so you need to follow up. You want to make sure that they send you a copy of the newspaper, magazine or web link. Put these on your web site for it's an integra
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