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Answer Upon - 10 Tips to Polish Your Press Release
Organization has been something elusive to many of us for decades. We all constantly lose thing, and wish we had a more organized system of record keeping. Whether it was digging through the attic to find the old Christmas decorations we stuffed into a million different boxes in a rush and panic to get them down before Easter, or organizing all of our financial records so we aren’t nailed to the wall when tax time comes around with Uncle Sam rapping at our doors, we’ve all been there. We’ve all thought to ourselves, “I need to get more organized!
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihoo
Some people are still skeptical about legitimate work at home jobs, they find difficult to believe that they can trust somebody that they cant see face to face and where everything is handled over the internet.However, as the internet has become more popular, there are established business owners that provide legitimate work at home jobs on their sites. This sites offer the service of work exchange between employers and employees and most of the time people that use them to find jobs are called freelancers.Whats special about this f
Tip #1 – Your press release must be newsworthy. You can’t write a press release to say how great your company is without having a reason for saying so. OK, that’s not entirely true. You can write a press release saying “ABC Company is the BEST widget maker in the world.” However, news outlets won’t listen. However, if you say “ABC Company was recently awarded a million dollar contract by the U.S. Government to make widgets,” the media is much more likely to pick up your story.
Tip #2 – The first paragraph of your press release should summarize your news factually and succinctly. Leave out the modifiers like biggest, best, most sought after, etc. Keep it short and to the point. Details can be added in subsequent paragraphs.
Tip #3 – Dress up your press release with a pertinent quote from a company official or an industry expert. This not only adds credibility to the press release, but it is more interesting to read. It also provides media outlets with an additional contact name for further information.
Tip #4 – The end of your press release should always contain a brief – no more than two or three sentences – about your company. Here’s an example: “ABC Company was founded by widget maker Tom Jones after he retired from Widget University in 1999. The company has grown exponentially since its early days, adding commercial and industrial to its line of widgets last year. For more information about ABC Company, please visit the company’s Web site at www.abccompany.com or call 888-555-1212.”
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihood
I’ll start off with a somewhat controversial declaration: Marketing Rules! Okay, maybe it’s not that controversial. What I mean by that is business is all about marketing when you break it down to the basics. Therefore, successful business is all about successful execution of the company’s marketing function. Don’t believe me? I can swap stories with you that illustrate millions of dollars of lost value for companies that have struggled with the marketing function.A company can have strong financial managers and accountants, but without cu
Tip #2 – The first paragraph of your press release should summarize your news factually and succinctly. Leave out the modifiers like biggest, best, most sought after, etc. Keep it short and to the point. Details can be added in subsequent paragraphs.
Tip #3 – Dress up your press release with a pertinent quote from a company official or an industry expert. This not only adds credibility to the press release, but it is more interesting to read. It also provides media outlets with an additional contact name for further information.
Tip #4 – The end of your press release should always contain a brief – no more than two or three sentences – about your company. Here’s an example: “ABC Company was founded by widget maker Tom Jones after he retired from Widget University in 1999. The company has grown exponentially since its early days, adding commercial and industrial to its line of widgets last year. For more information about ABC Company, please visit the company’s Web site at www.abccompany.com or call 888-555-1212.”
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihoo
There is a different kind of company experience lurking in corporate America that awaits the unsuspecting candidate who is hoping to find a stable and beneficial work environment. With the advent of today’s large corporation environment, there are many smaller companies caught up in the practice of being purchased and absorbed by big companies that are looking to stifle competition or increase their own market share by acquiring successful small business operations.Often, when these small to middle sized companies are absorbed by the corp
Tip #4 – The end of your press release should always contain a brief – no more than two or three sentences – about your company. Here’s an example: “ABC Company was founded by widget maker Tom Jones after he retired from Widget University in 1999. The company has grown exponentially since its early days, adding commercial and industrial to its line of widgets last year. For more information about ABC Company, please visit the company’s Web site at www.abccompany.com or call 888-555-1212.”
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihoo
Developing a business requires a strategy. You must be clear about your methods and objectives to be able to quantify your goals. Aside from the capital required, business development will predominantly depend on how you manage your people as well as your resources.To be successful in your business development, you should first be aware of some of the most important qualities that you should possess as an owner or manager. Here are some of these qualities.Patience A successful business does not happen overnight. It would take y
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihoo
Though I read the letter three times, there was no mistaking the grim news: I was being summoned to the IRS for an audit. I had an instant flashback to the third grade when I was called to the principal’s office. I didn’t know what I had done, but it must have been something bad.After a tense conversation with my husband, I called my accountant. “You have nothing to worry about,” she assured me. “We have everything in order.”The letter indicated that I needed to bring several items including bank statements, credit card statements,
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihood that other markets would pick up the story.
Tip #8 – The Internet has become an incredibly useful tool for instantly distributing news at a low cost. My favorites are PRWeb.com and PRLeap.com, although I have also used Free-Press-Release.com and SBwire.com. I love that these sites are inexpensive, easy to use, and they track statistics on each press release so you know how many times it has been read, forwarded, printed, etc.
Tip #9 – Press releases can also be distributed in press kits. Normally sent to the media to announce new products or significant business changes, press kits are handy tools to share your company’s message consistently and inexpensively to a variety of media. Each press kit should, of course, include a press release of some kind.
Tip #10 – For companies who have a press or media page on their Web sites, this is a great spot to include press releases. This not only increases a company’s key words, but it provides an easy place for customers and the media to find updates. When distributing a press release, be sure to post it on your Web site.
While you can’t control when or if a given media outlet will carry your press release, following the above tips can improve your odds.
Copyright 2006 Dana Blozis
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