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  • Answer Upon - Printed Press Kits: A Contrarian View

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    People want experts: toot your horn and hook them on what you have to say.Experts will give advice freely but will not give away the farm in the process. Most experts like to sha
    hat go bump in the hard drive.

    Many editors and reporters are still "old school." They would rather review analog material instead of digital. Quite frankly, it's quicker

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    Much has been said about the demise of the printed press kit. Online and electronic versions - pundits say - are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?

    Au contraire, mon fr?re! Let me posit an alternate view. I've often found that when conventional wisdom says to do one thing, you should do the other. Zig instead of zag.

    Reporters and editors get too much email, just like the rest of us.

    Besides you should never send a large attachment to anyone, especially an editor, unless it has been requested. And, if they don't know the sender, they may worry about unwanted viruses and other digital things that go bump in the hard drive.

    Many editors and reporters are still "old school." They would rather review analog material instead of digital. Quite frankly, it's quicker.

    Selecting a Network Marketing Company
    Just like in any business, failure to attract new customers will inevitably lead to failure. Therefore, it is imperative to the success of any network marketing business to have an eff
    press kits when they could have electronic versions. Right?

    Au contraire, mon fr?re! Let me posit an alternate view. I've often found that when conventional wisdom says to do one thing, you should do the other. Zig instead of zag.

    Reporters and editors get too much email, just like the rest of us.

    Besides you should never send a large attachment to anyone, especially an editor, unless it has been requested. And, if they don't know the sender, they may worry about unwanted viruses and other digital things that go bump in the hard drive.

    Many editors and reporters are still "old school." They would rather review analog material instead of digital. Quite frankly, it's quicker

    Splitting a Brand Design Project Between Two Design Firms
    I'm often asked if I could just do either the print side or the website side of a brand design project. And while that's certainly possible, I don't recommend it.Splitting a brandi
    o do one thing, you should do the other. Zig instead of zag.

    Reporters and editors get too much email, just like the rest of us.

    Besides you should never send a large attachment to anyone, especially an editor, unless it has been requested. And, if they don't know the sender, they may worry about unwanted viruses and other digital things that go bump in the hard drive.

    Many editors and reporters are still "old school." They would rather review analog material instead of digital. Quite frankly, it's quicker

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    For many business people the challenge is how to find time to attend all the available networking functions. Because our lives are packed these days, we all want to make the best use of
    e attachment to anyone, especially an editor, unless it has been requested. And, if they don't know the sender, they may worry about unwanted viruses and other digital things that go bump in the hard drive.

    Many editors and reporters are still "old school." They would rather review analog material instead of digital. Quite frankly, it's quicker

    The State Of Customer Service Today
    What is customer service? Ask a few people, and each will have their own opinion on what is good customer service. I have come to a define customer service in a very simple way. It is sim
    hat go bump in the hard drive.

    Many editors and reporters are still "old school." They would rather review analog material instead of digital. Quite frankly, it's quicker. I've been to trade shows as a reporter and a PR person and have seen how things work in the press room. An electronic press kit is not as useful as a printed one in such a venue.

    You can sort through a printed press kit in mere moments, pulling the info, graphs and photos you need and discarding the rest.

    I always develop and display both printed and electronic press kits for trade shows and let the journalists decide which format they want.

    It's also a good idea to load everything into your online press room. You don't have an online press room!

    Well, that is a subject for another time.

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