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You are here: Home > Business > PR > Publicists: It's Time to Embrace the Technology of Online Press Kits |
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Answer Upon - Publicists: It's Time to Embrace the Technology of Online Press Kits
Who Took My Million Dollar Job? your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach their desk, you might get bumped.It is obvious that many people go to colleges, universities get their degrees and thought that life is going to be good and the future is going to be great. It is after struggling to find a job for months do they realise that it is not as straight forward as it seems. You might be a graduate from MIT or even Harvard but if you don't have a good resume, it will kill you.You have invested in yourself by spending tens of thousands of dollars to get your degree. Your whole life had been studying and learning to the point that y I know what you’re saying right now. “But, Drew, I e If You're Fired, Will Past Employers Keep Your Secret? So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remote-access, Web site and e-mail addresses. So what? Just because you’re always available to the media doesn’t mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing – except hastily prepare the hard copy kit for a costly overnight shipment.Despite what some job seekers think, it is not illegal for former employers to tell reference checkers that you were fired. They can say anything they want as long as it's true.But many companies do have policies that limit what they will reveal about past employees.Is this a good thing or a bad thing?I was watching an episode of CBS's "60 Minutes" recently (hmmm, maybe I watch too much TV; no wait, this is "research," so it's OK). They had a shocking story about a male hospital worker who is suspected of kill There is a simple way to eliminate the need for keeping a large inventory of hard copy press kits and reduce your dependency on the shipping company guy: publish your clients’ press kits online. Making the move from hard copies to press kits published online that are always-accessible is essential in today’s age of e-mail. The corporate world lives by e-mail; reporters and other media professionals are no different. These people are busy and time is always of the essence when they’ve got deadlines breathing down their necks. The decision to use your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach their desk, you might get bumped. I know what you’re saying right now. “But, Drew, I e- Franchising Nations and the Future of a United World What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing – except hastily prepare the hard copy kit for a costly overnight shipment.Many people who understand the franchising model intimately have recognized the value of it to unite the world in a common cause. The Franchising of Nations and the Future of a United World makes sense for so many reasons. Of course critics say it can never work, but that is because they cannot do it. In fact not only can the franchising of nations work it maybe the only that will work. Still critics say it is too difficult, complex and it cannot be done. Interesting comments indeed.Franchising Nations is easy. Look how eas There is a simple way to eliminate the need for keeping a large inventory of hard copy press kits and reduce your dependency on the shipping company guy: publish your clients’ press kits online. Making the move from hard copies to press kits published online that are always-accessible is essential in today’s age of e-mail. The corporate world lives by e-mail; reporters and other media professionals are no different. These people are busy and time is always of the essence when they’ve got deadlines breathing down their necks. The decision to use your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach their desk, you might get bumped. I know what you’re saying right now. “But, Drew, I e Why Use a Resume Writer or Resume-writing Service? ping a large inventory of hard copy press kits and reduce your dependency on the shipping company guy: publish your clients’ press kits online.Here are some of the questions we have been asked by our clients or potential clients in the past, together with our answers to them. We hope you find them useful, and that they help you to make an informed decision.However, it may be that you have a question we have not answered. If so, then please contact us (mailto:info@top-pro-cvs.com) to discuss it. Just give us your first name and an active email address to respond to. Finally please note that the terms Resume and CV (or Curriculum Vitae) are interchangeable for the p Making the move from hard copies to press kits published online that are always-accessible is essential in today’s age of e-mail. The corporate world lives by e-mail; reporters and other media professionals are no different. These people are busy and time is always of the essence when they’ve got deadlines breathing down their necks. The decision to use your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach their desk, you might get bumped. I know what you’re saying right now. “But, Drew, I e Turn Your Luck Around With Your Carpet Cleaning Franchise in today’s age of e-mail. The corporate world lives by e-mail; reporters and other media professionals are no different. These people are busy and time is always of the essence when they’ve got deadlines breathing down their necks. The decision to use your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach their desk, you might get bumped.Aren’t you just sick and tired of trying to cover the costs of running your carpet cleaning franchise? There are bills for equipment, employees, overheads and insurance, not to mention repairs and vehicle expenses. Sometimes you are lucky if you make a wage for yourself and you thought owning a company was prestigious and profitable! Well it can be and you need a carpet cleaning business blueprint to turn your luck around.Lets talk statistics: There are over 35,000 carpet cleaners in the US and 200,000 jobs are booked on I know what you’re saying right now. “But, Drew, I e Business Valuation Planning your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach their desk, you might get bumped.Business valuation is very important for a business owner as it gives a clear picture of the company's strength, weaknesses and progress. Determining the value of a business is considered necessary for various purposes such as estate planning, business succession planning, loan application, buy-sell funding, charitable giving and financing.In order to optimize business value for future sale, business valuation planning is necessary. It is very useful for business owners who want to prepare their business for sale, market th I know what you’re saying right now. “But, Drew, I e-mail my clients’ press materials to the media.” Well, that’s great, but just because reporters use e-mail doesn’t mean they open every stranger’s message that arrives in their inbox and it especially doesn’t mean that they even bother opening your attachments. Why? Because it’s too risky. First of all, everyone knows not to open an e-mail from someone you don’t know; especially if there’s an attachment. This is e-mail safety 101. Strange e-mails with attachments usually mean one thing: virus. At least, that’s the take of most business’s firewalls and anti-virus protection systems. You may think you’re making waves by mass e-mailing your media lists with attached press releases, but how many calls are you getting back? Not many, since your important e-mail has been tossed out with the “wasser” worm and those annoying “enlargement” e-mails. So what’s the solution? Reject technology and start snail-mailing and faxing again? No. Embrace technology and publish your press kits online.
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