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  • Answer Upon - Financial Planning Publicity: When Talking to the Media, Don't Fake What You Don't Know

    What Good is a Tagline?
    According to Wikipedia, the definition for the word tagline is: “a variant of a branding slogan typically used in marketing materials and advertising. The idea behind
    nancial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibilit
    Resume-Avoide These 5 Common Mistakes
    Followings are 5 common mistakes you’ll see in a below-average resume, or… a rather poorly constructed resume.1. Over elaborate.A typical resume ranges b
    Relationships are based on trust—not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.

    That's why the absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.

    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility

    The Inanimate Object Rule
    Things go wrong. There are those 'bad' days, when whatever we touch seems to just not be right or work right.There is a simple test to this, which I call 'The I
    onship, even the one with your auto mechanic.

    That's why the absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.

    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibilit

    Get Golf Products Wholesale To Earn A Bigger Profit
    If you own a golf retail store, proshop or you're a golf teacher, you can add BIG to your bottom line by getting golf products at wholesale price points. With golf be
    lationship with a reporter—especially a new relationship—is to give them false information.

    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibilit

    One-A-Day Branding
    I know it’s asking a lot but you need to set aside a minimum of 15 minutes a day to build your brand. You can do many things in 15 minutes a day that will help bui
    as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibilit
    Mark Twain's Great Marketing Idea
    To tell you the truth (and about 53% of this article is true), I don’t know where I heard this story about Mark Twain. But I’ve heard it enough times to verify that it
    nancial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility--and all chances for publicity.

    It is an especially egregious mistake to make with a reporter, because they have a relationship with their readers. If they print the false information that you gave them, it gets into the hands of thousands of people.

    When the mistake is caught (and it will be) the reporter has to print an embarrassing correction or retraction. Believe me, your number will be gone from their Rolodex in an instant.

    If you are not sure of the answer to a reporter’s

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