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  • Answer Upon - Permanent Press: Using Press Releases to Keep Your Company in the News

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    p>Because most of us attend differently to the news than we do to
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    When is your best advertisement not an advertisement? When it’s a press release.

    In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.

    Why is it vital to put yourself in the news?

    Because most of us attend differently to the news than we do to

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    a press release.

    In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.

    Why is it vital to put yourself in the news?

    Because most of us attend differently to the news than we do to

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    a well-written press release is one of your most valuable marketing tools.

    Why is it vital to put yourself in the news?

    Because most of us attend differently to the news than we do to

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    Why is it vital to put yourself in the news?

    Because most of us attend differently to the news than we do to

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    p>Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and choose only the most relevant to report.

    <

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