Tags |
|
|
Links |
|
|
Answer Upon - The Press Pack Is Chasing You - Give Them Room
Once again the squeeze is on as renewed inflation worries slow the economy's growth and many companies resort to believing that cost cutting is the best means to scramble back to profitability in an uncertain economy. The problem with this classic approach is that it sends the clear message to your brightest and best talent that no matter how well they perform, today there is no job security. Not only does such a move have a serious impact on morale, but as the economy improves we will find ourselves once again in a very tight labor market. It will be next to impossible to replace laid-off workers and worse yet, your current work force, especially those brightest and best, may wel
With an over saturation of purchase options, coupled with the fact that consumers today are more sophisticated and educated than they were a few years ago, it is absolutely imperative that companies are connected at their customer’s hip in terms of understanding their wants, needs and expectations.Consumers continue to demand much more, are more impulsive and less patient than in the past, and are much more sensitive to disparities in service. This, among other factors explains why the rate of customer defection is increasing.A study by MOHR Learning, a New Jersey based consulting firm, found that 20% of customers will immediately walk out of a store when confronted by
It’s true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (and get nowhere), an army of journalists are proactively hunting for facts, figures and interview candidates.
Now the bad news: these same journalists say most online press rooms suck. Big time. If you’re thinking to yourself: ‘Uh-oh, we don’t have a press room,’ chances are you’re missing out on important media opportunities. If you’re thinking: ‘What’s a press room?’ you need to act fast.
In an ideal world, a press room is a vibrant, constantly updated section of your corporate website including company backgrounders, executive profiles, news releases (with a comprehensive, searchable archive), media mailing list and - perhaps most importantly - clear and concise contact information if journalists need to get in touch.
Want to see a great press room? As usual, Google pulls it off by keeping things nice and simple:
http://www.google.com/intl/en/press/index.html
If you haven’t got the time or resources to put together a world-class press room like that, here are a couple of strategies that can help you in the short-term. But keep in mind these are suggested as temporary measures - an accessible, professional press room is no longer a luxury for a company that considers itself professional, it’s an absolute necessity.
• Blog It!
Sign up for a blog at one of the big free providers such as Blogger (http://www.blogger.com). These services are template based and you can have their standard layouts look and feel like your own site in a jiffy. To be honest, even if you use the standard template, change the title and give it the odd tweak here and there you’ve still covered the important bases.
Then place a link on your corporate website to the new blog (perhaps label it as ‘News Blog’ or plain old ‘News Room’ or ‘Press Room’) and you’re ready to promote your news. Be sure to include full contact details in the blog’s bio section - remember, journalists are always on one deadline or another and they want your input NOW! If you’re worried about spambots gathering your email address, include them as ‘name <-at-> domain dot com’. If a journalist can’t work that out you probably don’t want to hear from them anyway!
Most people spend approximately 25% to over 67% of their waking hours working. Eventually, most everyone will want to work in a career that they enjoy and are paid well enough to live a prosperous life. Yet, far too many people end up being miserable in their job and find themselves stuck in a career that they did not choose. People then get discouraged, produce less, and become disgruntled. Unfortunately, people then blame themselves or those they work for, when in truth there is rarely anything wrong with them or the people they work for. Instead, maybe their job selection process is flawed which causes them to fall into the wrong positions.You have con
In an ideal world, a press room is a vibrant, constantly updated section of your corporate website including company backgrounders, executive profiles, news releases (with a comprehensive, searchable archive), media mailing list and - perhaps most importantly - clear and concise contact information if journalists need to get in touch.
Want to see a great press room? As usual, Google pulls it off by keeping things nice and simple:
http://www.google.com/intl/en/press/index.html
If you haven’t got the time or resources to put together a world-class press room like that, here are a couple of strategies that can help you in the short-term. But keep in mind these are suggested as temporary measures - an accessible, professional press room is no longer a luxury for a company that considers itself professional, it’s an absolute necessity.
• Blog It!
Sign up for a blog at one of the big free providers such as Blogger (http://www.blogger.com). These services are template based and you can have their standard layouts look and feel like your own site in a jiffy. To be honest, even if you use the standard template, change the title and give it the odd tweak here and there you’ve still covered the important bases.
Then place a link on your corporate website to the new blog (perhaps label it as ‘News Blog’ or plain old ‘News Room’ or ‘Press Room’) and you’re ready to promote your news. Be sure to include full contact details in the blog’s bio section - remember, journalists are always on one deadline or another and they want your input NOW! If you’re worried about spambots gathering your email address, include them as ‘name <-at-> domain dot com’. If a journalist can’t work that out you probably don’t want to hear from them anyway!
Less than twenty years ago concern for the environment and worries about global warming were largely confined to a small group of scientists and people derogatively described by some as ‘eco warriors’.With climate change becoming more real and obvious, the realisation of the need to ‘go green’ is now becoming far more mainstream. All the major political parties have ‘green agendas’ and each jostle to convince the public that they are more environmentally aware than the others.Green issues are therefore, possibly unsurprisingly, also having an impact on the freight forwarding industry. Indeed, as a recent report published by the Scottish Parliament's Local Government and
Want to see a great press room? As usual, Google pulls it off by keeping things nice and simple:
http://www.google.com/intl/en/press/index.html
If you haven’t got the time or resources to put together a world-class press room like that, here are a couple of strategies that can help you in the short-term. But keep in mind these are suggested as temporary measures - an accessible, professional press room is no longer a luxury for a company that considers itself professional, it’s an absolute necessity.
• Blog It!
Sign up for a blog at one of the big free providers such as Blogger (http://www.blogger.com). These services are template based and you can have their standard layouts look and feel like your own site in a jiffy. To be honest, even if you use the standard template, change the title and give it the odd tweak here and there you’ve still covered the important bases.
Then place a link on your corporate website to the new blog (perhaps label it as ‘News Blog’ or plain old ‘News Room’ or ‘Press Room’) and you’re ready to promote your news. Be sure to include full contact details in the blog’s bio section - remember, journalists are always on one deadline or another and they want your input NOW! If you’re worried about spambots gathering your email address, include them as ‘name <-at-> domain dot com’. If a journalist can’t work that out you probably don’t want to hear from them anyway!
"I deal with problems all the time. That's my job. But this one is messy. I don't know how to handle it and if we don't do something quick it's going to get ugly!"Jocelyn (not her real name), VP of Human Resources in a mid-size manufacturing company, was worried about a situation in one of their plants. It wasn't the first time. She had been called into the plant several times over the past year. But this was bigger.One of the managers was in the process of removing two employees from their positions. Jocelyn had been working with the manager to make sure he followed proper procedure and had documentation to back up his claims. Then yesterday she received notice from a
• Blog It!
Sign up for a blog at one of the big free providers such as Blogger (http://www.blogger.com). These services are template based and you can have their standard layouts look and feel like your own site in a jiffy. To be honest, even if you use the standard template, change the title and give it the odd tweak here and there you’ve still covered the important bases.
Then place a link on your corporate website to the new blog (perhaps label it as ‘News Blog’ or plain old ‘News Room’ or ‘Press Room’) and you’re ready to promote your news. Be sure to include full contact details in the blog’s bio section - remember, journalists are always on one deadline or another and they want your input NOW! If you’re worried about spambots gathering your email address, include them as ‘name <-at-> domain dot com’. If a journalist can’t work that out you probably don’t want to hear from them anyway!
If you are thinking of starting a new business, or if you are just about to take the plunge, you will know that there is a lot that you have to do. Here are a few things to think about and do, before you dive straight into running your new business.Trading EntityOne of the first things to consider is what type of legal entity you intend to use. Often people just start and don’t consider what business structure they need until later on. If you have any doubts I recommend you talk it through with your accountant or solicitor.The basic types of business are a sole trader, a partnership, a limited company or a limited liability partnership. Whilst in some cases the s
Once your blog is up and running, turn it over to one or two key members of your staff. Have them post news releases - and shorter news updates - to the blog as often as possible. The beauty of this solution is that you get free XML/RSS feeds thrown in via the Blogger engine. If you don’t go for Blogger, be sure to check on XML/RSS feeds before you select a suitable service.
• The Single-Click Press Room
Even if your corporate website is a few pages of plain HTML a friend knocked together as a favour and you’re unwilling to make any drastic changes to it in order to add a press room, you can still provide visitors with a full list of your press releases with the addition of a single link to your main site.
First of all, ensure you’re making full use of one of the free press release distribution services. For the sake of this example I hope nobody objects if I use our own, ClickPress (http://www.clickpress.com).
Enter your company name in quotes as a search term - for example: "Vegetarian Society". Hit search and you will be presented with the results: press releases about or including references to your company. Click on the link below for a live example using "Vegetarian Society":
http://www.clickpress.com/cgi-bin/releases/search.cgi?query=% 22Vegetarian+Society%22
A search for “Your Company” will look something like this:
http://www.clickpress.com/cgi-bin/releases/search.cgi?query=% 22Your +Company%22
Copy that URL (with your own company’s name, of course) and there you have it. Well, almost, you still need to add it to your site. Add a link to the URL, label the link ‘Recent Press Releases’ and every time you add a new press release to the news distribution site it will be included in the dynamic search - you’ve got an automatic, single-click press room.
• Contacts, Contacts, Contacts
Perhaps the most regular criticism made by web-savvy journalists is a lack of media contact info on most corporate si
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/34110/hubyou-The-Press-Pack-Is-Chasing-You--Give-Them-Room.html">The Press Pack Is Chasing You - Give Them Room</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/34110/hubyou-The-Press-Pack-Is-Chasing-You--Give-Them-Room.html]The Press Pack Is Chasing You - Give Them Room[/url]
Related Articles:
21 Proven Ways To Use PR to Build Your Brand (Part Three)
Safety Should Never Be An Option - Industrial Safety Head and Eye Protection
Bookmark it:
|