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Answer Upon - Media Relations: When Numbers Lie
"Well Dave, here's how it is. Thanks to Oracle, we have most of the parts we need for all of the products. However, we don’t have all of the parts we need for any of the products."That quote came from the Director of Purchasing regarding the new Oracle system the company had just implemented. Honesty
Why? Because just ten percent of the audience matter.
THE INFLUENTIALS
Okay…that’s a bit of an overstatement. The other 90 percent do matter.
But
A recent survey by Salary.com shows employee productivity may not be all that employers would like. According to the survey, “the average worker in the US admits to frittering away 2.09 hours per eight hour workday”. This figure does not include lunch breaks or other scheduled break-time.In Wiscons
You just placed a terrific story on the local news. Your boss asks you how many people saw it.
“Well,” you say, “The latest Nielsen ratings showed that 211,000 people watch the 11 o’clock news on Channel 7 each night.”
“Terrific,” your boss says. “Nice work.”
But do those numbers really mean anything? Raw rating and circulation numbers make it easy for PR professionals to track the effectiveness of their work, but do they tell the complete story?
Too many of us media relations types are under the influence of numbers devoid of context, and we may be doing our clients a disservice in the process.
Why? Because just ten percent of the audience matter.
THE INFLUENTIALS
Okay…that’s a bit of an overstatement. The other 90 percent do matter.
But
Finding office machines can be a real problem is the budget is tight. But the problem can be solved when you shop smart. And let’s face it, furnishing an office and finding high quality office machines on budget can be a little bit of a challenge. But with a little more effort, nothing’s impossible. Usually
“Terrific,” your boss says. “Nice work.”
But do those numbers really mean anything? Raw rating and circulation numbers make it easy for PR professionals to track the effectiveness of their work, but do they tell the complete story?
Too many of us media relations types are under the influence of numbers devoid of context, and we may be doing our clients a disservice in the process.
Why? Because just ten percent of the audience matter.
THE INFLUENTIALS
Okay…that’s a bit of an overstatement. The other 90 percent do matter.
But
Paper shredders are machines that allow the shredding of any paper to tiny pieces or very fine strips. Paper shredders are commonly used by individuals or groups that need to destroy classified documents that may prove to be of danger to themselves or to their group. These documents are cut into tiny pieces
Too many of us media relations types are under the influence of numbers devoid of context, and we may be doing our clients a disservice in the process.
Why? Because just ten percent of the audience matter.
THE INFLUENTIALS
Okay…that’s a bit of an overstatement. The other 90 percent do matter.
But
Bookkeeping is the process to maintain the financial records of a company. It is the systematic method of keeping the fiscal and economic records of a business organization. The entire procedure of this service consists of the usage of great deal of effort, time and resources. Bookkeeping outsourcing New Yo
Too many of us media relations types are under the influence of numbers devoid of context, and we may be doing our clients a disservice in the process.
Why? Because just ten percent of the audience matter.
THE INFLUENTIALS
Okay…that’s a bit of an overstatement. The other 90 percent do matter.
But
Employee surveys seem to be the rage these days. These tools can either help you improve your company or waste your time. Their success depends on how you implement them and what you do with the results.An effective survey will open a window into workers’ minds, letting in refreshing ideas on how to
Why? Because just ten percent of the audience matter.
THE INFLUENTIALS
Okay…that’s a bit of an overstatement. The other 90 percent do matter.
But the results of a recent survey make it clear that ten percent of Americans have a hugely disproportionate influence over what the other ninety percent do and buy. The study, released by the research firm NOP World, shows that the influentials persuade the rest of us to eat, drink, wear, like, dislike, watch, listen to, and read the things that they do.
Therefore, any organization seeking press attention needs that ten percent. Measuring media relations success based on raw rating and circulation numbers simply doesn’t work, since those numbers may be comprised exclusively of non-influentials.
WHERE TO FIND THEM
The influentials get their
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