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Answer Upon - PR: Advice You Didn't Ask For
Financing a business in Canada has its unique set of challenges. If you are like most business owners you have probably relied on the banking industry to obtain financing. However, obtaining business loans is difficult. Your business must have years of profitable operation experience in order to qualify. But what if your business is new (but growing)? Or, what if you don’t qualify for a business loan but still have a great business?You have two options, and they are not available from your bank. They are available from a factoring company. Do you have one of these two problems?Problem: Your clients take up to 60 days to pay. You need payme
As I have seen over the years the workings of companies large and small I have always been surprised at how few CEOs and MDs really get their monthly reporting information set up to help them run and have control of the business. So here’s my check list on what I believe you need do:To run your business effectively it is essential that you have the right financial and other key performance indicators provided to you – regularly and you need to remember that (regardless of what others may think) this information is there simply to help you run the business.You must therefore ensure you get it in a format, a level of detail and using terminolo
Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Change that could lead directly to achieving your managerial objectives.
I’m talking about persuading those key outside folks to your way of thinking, then moving them to take actions that help your department, division or subsidiary succeed.
There’s even a blueprint to help you do it. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
What kind of results can you expect? Consider these: membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way,
As a business leader, you are constantly reading publications, studying their content and consistently reading articles about your competitors. Having heard that what others say about you is weighed more heavily than what you say about yourself, you understand the value of PR. Now, you want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot.Select Ideas that Sell. You (or your PR firm) need to devise irresistible ideas. Here are some Leads that Hook Editors:1. “Unique” astounds. Unforgettable people, places, fresh ideas or unique opportunities.2. Success sells. Strategies to increase power, politics,
I’m talking about persuading those key outside folks to your way of thinking, then moving them to take actions that help your department, division or subsidiary succeed.
There’s even a blueprint to help you do it. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
What kind of results can you expect? Consider these: membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way
Corporate branding!! Have you ever given a prime thought to what corporate branding means does? If not try it, Branding means process by which true character and purpose of the company or organization is communicated. And it starts with corporate logo. Corporate logo makes a mark on customers. A well designed logo gives any company or organization a higher edge against the competitor.Brand identity guru Wally olins says "Brands are the tools with which companies seek to build and retain customer loyalty. Because that often requires expensive advertising and good marketing, a strong brand can raise both prices and barriers to entry."Designin
What kind of results can you expect? Consider these: membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way
It's said over and over that people don't read much anymore because they're so overwhelmed with information. They have only a short time to look at your newsletter, so they skim it.So how do you get your message across? And how do you get them to read more?The key is to include "hooks" that create interest. Each of these hooks must be relevant and interesting to the reader.Hooks come in many forms, much as:Headlines -- Every headline should be interesting and engaging -- not boring. It should pass the What's In It for Me? test. In other words, it should appeal to the selfish interests of your reader.
What kind of results can you expect? Consider these: membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way
Today, a past client called me and asked if I knew where she could get vertical blinds. Ummmm.....HELLO?! I sell vertical blinds!The project I did for this client a few years ago involved designing and fabricating several window cornices. So when she didn't know that I carried blinds, I was shocked. But then I remembered that I can't assume anything.I actually realized this several years ago, when another past client purchased thousands of dollars of design items from a competitor because she didn't know that I could offer the same things. After that, I made my marketing much more effective.My "vertical blind" client reminded me to rem
An obvious first step involves getting the public relations people assigned to your unit on board. Make certain the whole team buys into why it’s so important to know how your outside audiences perceive your operations, products or services. Be sure they accept the reality that perceptions almost always lead to behaviors that can hurt your unit.
Review how you plan to monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?
Since your PR people are in the perception and behavior business to begin with, they can be of real use for this opinion monitoring project. Professional survey firms are alw
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