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  • Answer Upon - Publicity: Financial Planners That Get It Follow One Rule

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    right now, like hearing from one more person, one more time, about how great their product or service is?

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    Advice about business and life often gets around to one of those “80-20” rules. As in, “80% of your business will come from 20% of your customers or activities.” Here’s my twist on this for publicity and marketing:

    Build no more than 20% of your publicity and marketing activities around yourself.

    I know. Sounds crazy. “What else besides me would I showcase in my promotions?” a sane person might ask.

    But hear me out. Think of all the advertising and marketing messages you’re barraged with all day. Do you welcome them? Do you feel, right now, like hearing from one more person, one more time, about how great their product or service is?

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    stomers or activities.” Here’s my twist on this for publicity and marketing:

    Build no more than 20% of your publicity and marketing activities around yourself.

    I know. Sounds crazy. “What else besides me would I showcase in my promotions?” a sane person might ask.

    But hear me out. Think of all the advertising and marketing messages you’re barraged with all day. Do you welcome them? Do you feel, right now, like hearing from one more person, one more time, about how great their product or service is?

    Well, neither does anyo

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    ctivities around yourself.

    I know. Sounds crazy. “What else besides me would I showcase in my promotions?” a sane person might ask.

    But hear me out. Think of all the advertising and marketing messages you’re barraged with all day. Do you welcome them? Do you feel, right now, like hearing from one more person, one more time, about how great their product or service is?

    Well, neither does anyo

    What Is A CPA?
    CPA is the abbreviation for Certified Public Accountant. Although a CPA is essentially an accountant, not all accountants are CPAs. Certified Public Accountants handle a variety of tasks related to money matters, such as income tax preparation; advice for home-based businesses, small-scale businesses, or corporations; basic business record keeping; auditing; and consulting work.To become a CPA, an acco
    /p>

    But hear me out. Think of all the advertising and marketing messages you’re barraged with all day. Do you welcome them? Do you feel, right now, like hearing from one more person, one more time, about how great their product or service is?

    Well, neither does anyo

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    right now, like hearing from one more person, one more time, about how great their product or service is?

    Well, neither does anyone else.

    So there’s the problem with building your whole marketing or PR campaign around your credentials, or the superb service or product you offer. Sorry to break the news, but most folks just don’t care.

    So the question becomes, what do they care about? And what should you build 80% of your PR around?

    Here’s my simple to answer. You even knew it all along, because it applies to you too. Most people care most about one thing.

    Themselves.

    And that’s why any financial planner should build 80% of their publicity around

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